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Alter EGO Salon is a premier hair salon in downtown Raleigh, NC, specializing in expert hair color, blonding, precision haircuts, curly hair services, and luxury styling. Located on E Hargett Street, our Raleigh salon is known for personalized consultations, modern techniques, and a welcoming, inclusive experience. From balayage, highlights, and color correction to keratin smoothing, deep conditioning treatments, and special occasion hair, our talented stylists craft looks that build confidence. Whether you want a bold transformation or a subtle refresh, Alter EGO delivers polished results, healthy hair, and elevated service in the heart of Raleigh. We welcome all walks of life and are the top LGBTQIA+ salon in Raleigh, NC.
Kyle worked magic with my frizzy, burnt out hair! And we had a great conversation in the process! He took a lot of time with me and stressed that it was no problem to come back and have it adjusted if I wasn’t 100% satisfied. Salon is bright, airy and trendy. Very satisfied!
KU
Kiq UP
5 days ago
5.0
I get my hair cut and styled by Liv, my first with her she helped me understand how to take care of my curly hair and made a world of difference. THE BEST PART, recently she cut my hair and the very next day I got a date with an amazing girl. Liv is awesome, whenever I go I feel like she’s in my corner helping me look my best AND feel my best. Her work is practically magical and she’s so good with anyone she’s training too, her assistants are amazing.
MB
Merrisa Barfield
6 days ago
5.0
Kat was amazing, she understood what I needed and wanted and was super helpful in describing what she was going to do, what she was doing, giving recommendations for products and was super friendly! I love my hair cut, and I rebooked with her for my next appointment!
RV
Rachel Verlik
May 12, 2026
5.0
Having just moved to the area, I was nervous about trying out a new stylist for the first time in many years. I could not be more pleased- Gabby was Awesome! She was friendly, consulted with me and gave me a great color and cut. I love the vibe of the place and the staff was very welcoming. Highly recommend.
NP
N P
May 8, 2026
5.0
Such a cool, welcoming salon with a genuinely friendly team. I book online based on my availability and needs, and everyone is really talented and experienced with all kinds of hair, so it truly feels like there’s someone for everyone here. Special shout out to my girl Celeste, who has done my hair a few times — she is so patient, kind, and awesome! The vibe is relaxed, fun, and completely non-judgmental — no matter what your hair looks like or what you want to do with it. Yes, it’s on the pricier end, but you truly get what you pay for. You can tell they genuinely want people to feel comfortable and leave happy. Highly recommend!
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