Brand Certified
The NOW Massage Charlotte South End
4.7(47 reviews)
Certified by The NOW Massage Charlotte South End • May 17, 2026
Business Details
340 West Tremont Avenue, Charlotte, NC
28203, United States
Certified by The NOW Massage Charlotte South End • May 17, 2026
(980) 270-5985
Certified by The NOW Massage Charlotte South End • May 17, 2026
https://www.thenowmassage.com/boutique/charlotte-south-end
Certified by The NOW Massage Charlotte South End • May 17, 2026
About
Certified by The NOW Massage Charlotte South End • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Charlotte South End located on West Tremont Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus, gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Charlotte South End • May 17, 2026
The NOW Massage Charlotte South End
340 West Tremont Avenue, Charlotte, NC
28203, United States
Hours
Certified by The NOW Massage Charlotte South End • May 17, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 7:00 PM
Reviews
4.7
47 reviews
5 stars
42
4 stars
1
3 stars
2
2 stars
1
1 star
1
- JAJacquelyn Aaron3 days ago3.0I really wanted to love this new massage studio located in South End because the aesthetics and branding are genuinely beautiful, but this was unfortunately the most underwhelming massage experience I've had. For context, I'm a deep tissue girlie. Just in Charlotte I've been to the Ballantyne Hotel Spa, Mood House, the JW Marriott, Day Break, Nature's Spa, Hand & Stone, Zen, Massage Envy etc. I know and crave a good deep tissue massage. At check-in I was told the "deep tissue" add-on only meant ~10 or 15 minutes (out of 80) of deeper pressure and the rest would be Swedish. Fine, but I had a Swedish just three weeks ago and I wouldn't have booked if I knew this was the case. However, I felt no pressure at all and the experience translated more to a $190 unscented body lotion experience, not a massage. Furthermore, the $15 eye rejuvenation add-on was one packet of eye masks I was told to use at home, which genuinely made me question - why? The space itself is gorgeous and I really did consider a membership before today, but unfortunately I left very underwhelmed and should have booked elsewhere.
- DCDr. Deona CuretonMay 9, 20265.0This place was amazing! Aesthetically, it’s giving “out of the country” vibes, the massage induced the best nap ever, and the aromas gave me all the peace and tranquility needed for the day. My friends and I will be back soon!
- KFKeara FreemanMay 8, 20265.0Dimitri was extremely professional from start to finish. He created a comfortable and relaxing environment, took the time to understand my areas of tension, and adjusted the massage perfectly to my needs. His technique was excellent — firm when needed but always attentive and respectful. I left feeling noticeably better, both physically and mentally. I highly recommend Dimitri to anyone looking for a skilled and professional massage therapist.
- OAOmodolapo AdedejiMay 8, 20265.0Janeane was great! This was an amazing, calm, clean and super relaxing spa and experience. Highly recommended. I’ll suggest you all accept HSA and FSA cards in the future but other than this I am coming back soon. Wow! I feel great.
- SSSamApr 23, 20263.0I was really excited about the opening of The NOW and signed up early for a membership. So far, I haven’t been very impressed. I understand they’re new and working through some opening issues, but I’ve had repeated scheduling problems and I haven’t yet truly loved a massage. While the massages been enjoyable and the therapists have all been very friendly, for the price point, I don’t feel they meet expectations. If I were paying full price, I would be disappointed. It feels very methodic rather than intentional. And I don’t love that it’s an up charge to have additional pressure. I’ve had plenty of massages that are not deep tissue that include a lot more pressure than what they offer without the add on. Both times I requested more focus on my back, and while extra time was spent there, it didn’t feel like targeted work on knots or problem areas—just general massage for a longer period of time. Unfortunately, that’s not the massage I’m looking for. Additionally, after the second massage, I could barely turn my neck the next day. I’m used to normal post-massage soreness, but never has it felt like this. I’d like to give this location another chance, but if the experience doesn’t improve, I don’t see myself continuing my membership here just to save money on a massage.
Frequently Asked Questions About The NOW Massage Charlotte South End
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
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