Certified by The NOW Massage Charlotte South End • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Charlotte South End located on West Tremont Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus, gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Charlotte South End • Jul 05, 2026
Certified by The NOW Massage Charlotte South End • Jul 05, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 7:00 PM
Products & Services
1 list · 18 items
Explore offerings from The NOW Massage Charlotte South End on 340 West Tremont Avenue in Charlotte, with popular massages and enhancements available at this location.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.7
72 reviews
5 stars
63
4 stars
2
3 stars
2
2 stars1
1 star
4
AG
Amy Garcia
1 day ago
5.0
I was a little worried because I am accustomed to having a massage in a private room. But the whole aesthetic was amazing. From the ocean sounds to the cabana-like “rooms”, the whole ambiance was amazing. But on top of all of that, my masseuse (Dimitri) was AMAZING!!! He was thorough, and the massage left me extremely relaxed. I can’t wait for my next experience at The Now! And the front desk staff is amazing as well! Thank you guys for all you do!
SL
shalana Lackey
Jun 26, 2026
5.0
Beautiful facility, great customer service and the massages are amazing! I’m so happy they are finally in charlotte
II
Ivana
Jun 26, 2026
4.0
The pricing structure is a bit much but they are very transparent about it so I dont think thats fair to hold against them. I really enjoyed the intentional space it feels curated and really creates a relaxing aura. The stretch deep tissue massage was exactly what I was hoping to get a little relaxation, a little deep work on tight muscles, a little stretch to release muscles. I definitely left feeling more relaxed and less sore and overall more in sync with my body. Sierra was great and I will be back.
NG
Nicole G
Jun 8, 2026
5.0
My massage was with Rhonda and it was exactly what I needed. She was able to find every spot that was causing pain and provided the perfect pressure. It was so good that I caught myself drooling a couple of times, lol. I left feeling relaxed and so much better than when I came in. The front desk staff were also very welcoming and informative. I would absolutely recommend Rhonda to anyone looking for a great massage. I can’t wait to come back!
CC
C
Jun 8, 2026
1.0
★☆☆☆☆
I left feeling that the value simply wasn’t there for the price. The massage itself was decent too say the least, but almost everything is treated as an add-on, which made the experience feel more like an upsell process than a spa visit.
Services that many other spas include as part of the treatment are offered here at an additional charge. For example, the heated herbal therapy was presented as a premium add-on, even though similar amenities are often complimentary elsewhere.
I was also disappointed with the deep tissue upgrade. In my experience, the deep tissue work was only applied briefly to one specific area before the session returned to a much lighter pressure. For the additional cost, I expected the upgraded pressure and technique to be incorporated throughout a larger portion of the massage.
By the time all the extras were added, the final price felt significantly higher than what comparable spas charge while offering fewer included amenities. The business model feels heavily focused on à la carte pricing, which may work for some clients, but it wasn’t for me.
There are many excellent spas in Charlotte that provide a more comprehensive experience for the same price—or less. Based on my experience, I’d recommend comparing options before booking here. I personally won’t be returning.
Frequently Asked Questions About The NOW Massage Charlotte South End
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Brand Certified Facts from The NOW Massage Charlotte South End
This information is certified by The NOW Massage Charlotte South End and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified July 05, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: