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The NOW Massage Charlotte South End

4.7
(72 reviews)

Business Details

340 West Tremont Avenue, Charlotte, NC
28203, United States
(980) 270-5985
https://www.thenowmassage.com/boutique/charlotte-south-end

About

Massage SpaSpaMassage Therapy
The NOW Massage Charlotte South End located on West Tremont Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus, gift an energy shift with Massage Gift Cards.

Details

  • Requires appointmentNot available
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Location

The NOW Massage Charlotte South End
340 West Tremont Avenue, Charlotte, NC
28203, United States

Hours

Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 7:00 PM

Products & Services

1 list · 18 items

Explore offerings from The NOW Massage Charlotte South End on 340 West Tremont Avenue in Charlotte, with popular massages and enhancements available at this location.

The NOW Massage Charlotte South End Menu

18 items

Massages

The NOW 25 Minute Massage

Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.

The NOW 50 Minute Massage

Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.

The NOW 80 Minute Massage

Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.

The Healer 25 Minute Massage

Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.

The Healer 50 Minute Massage

Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.

The Healer 80 Minute Massage

Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.

The Stretch 25 Minute Massage

For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.

The Stretch 50 Minute Massage

For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.

The Stretch 80 Minute Massage

For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.

Enhancements

Crystal Hot Stones Enhancement

Energetically cleansed, heated crystal stones ease muscle tension and restore balance. Benefits: Boosts circulation. Promotes deeper relaxation. Energy cleansing.

Gliding Cupping Enhancement

A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.

Body Gua Sha Enhancement

A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.

Deep Tissue Enhancement

Therapeutic technique used to concentrate on specific areas of muscle tension. Benefits: Reduces muscle pain. Restores mobility. Increases vitality.

Hemp Calm Balm Enhancement

A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.

Fresh Eyes Enhancement

Soothing eye mask made with vitamins and antioxidants. Benefits: Hydrating and cooling. Reduces swelling. Anti-aging.

Herbal Heat Therapy Enhancement

Herbal heat packs used on neck and back during treatment. Benefits: Increases relaxation. Decreases muscle tension. Relief from stress and anxiety.

Prenatal Glow Enhancement

Prenatal massage for expecting mothers 12+ weeks. Benefits: Eases muscle tension. Improves circulation. Reduces swelling. Promotes restful sleep.

Scalp Renewal Enhancement

Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.

Reviews

4.7
72 reviews
5 stars
63
4 stars
2
3 stars
2
2 stars
1
1 star
4
  • AG
    Amy Garcia
    1 day ago
    5.0
    I was a little worried because I am accustomed to having a massage in a private room. But the whole aesthetic was amazing. From the ocean sounds to the cabana-like “rooms”, the whole ambiance was amazing. But on top of all of that, my masseuse (Dimitri) was AMAZING!!! He was thorough, and the massage left me extremely relaxed. I can’t wait for my next experience at The Now! And the front desk staff is amazing as well! Thank you guys for all you do!
  • SL
    shalana Lackey
    Jun 26, 2026
    5.0
    Beautiful facility, great customer service and the massages are amazing! I’m so happy they are finally in charlotte
  • II
    Ivana
    Jun 26, 2026
    4.0
    The pricing structure is a bit much but they are very transparent about it so I dont think thats fair to hold against them. I really enjoyed the intentional space it feels curated and really creates a relaxing aura. The stretch deep tissue massage was exactly what I was hoping to get a little relaxation, a little deep work on tight muscles, a little stretch to release muscles. I definitely left feeling more relaxed and less sore and overall more in sync with my body. Sierra was great and I will be back.
  • NG
    Nicole G
    Jun 8, 2026
    5.0
    My massage was with Rhonda and it was exactly what I needed. She was able to find every spot that was causing pain and provided the perfect pressure. It was so good that I caught myself drooling a couple of times, lol. I left feeling relaxed and so much better than when I came in. The front desk staff were also very welcoming and informative. I would absolutely recommend Rhonda to anyone looking for a great massage. I can’t wait to come back!
  • CC
    C
    Jun 8, 2026
    1.0
    ★☆☆☆☆ I left feeling that the value simply wasn’t there for the price. The massage itself was decent too say the least, but almost everything is treated as an add-on, which made the experience feel more like an upsell process than a spa visit. Services that many other spas include as part of the treatment are offered here at an additional charge. For example, the heated herbal therapy was presented as a premium add-on, even though similar amenities are often complimentary elsewhere. I was also disappointed with the deep tissue upgrade. In my experience, the deep tissue work was only applied briefly to one specific area before the session returned to a much lighter pressure. For the additional cost, I expected the upgraded pressure and technique to be incorporated throughout a larger portion of the massage. By the time all the extras were added, the final price felt significantly higher than what comparable spas charge while offering fewer included amenities. The business model feels heavily focused on à la carte pricing, which may work for some clients, but it wasn’t for me. There are many excellent spas in Charlotte that provide a more comprehensive experience for the same price—or less. Based on my experience, I’d recommend comparing options before booking here. I personally won’t be returning.

Frequently Asked Questions About The NOW Massage Charlotte South End

How does The NOW differ from a traditional spa?

The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.

When should I arrive for my massage?

Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.

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