primp. is a luxury full-service hair salon in South End Charlotte, NC. Our experienced team specializes in hair color and balayage, precision cuts, highlights, color corrections, extensions, natural hair care, and smoothing and texturizing treatments. We also offer bridal and wedding hair styling, special occasion updos, professional makeup, and therapeutic massage. Members enjoy exclusive savings on blowouts and silk presses through our flexible membership tiers. Home to primp. collective — private studio spaces for independent beauty professionals including tattoo and skincare services. Located at 1208 South Blvd, just minutes from Uptown. Book online or give us a call today!
Primp is such a cute spot and truly a one-stop shop for all things beauty! I love that they offer everything from waxing and nails to facials, making it so convenient to get all your self-care needs taken care of in one place. They even offer fine line tattoos, which I definitely have my eye on for the future! Such a great place to treat yourself, and I highly recommend checking them out!
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Cyndi
2 days ago
5.0
Jennifer is an absolutely amazing hairstylist! She has been doing my hair for over 15 years, and I honestly can’t imagine going to anyone else. She always does an incredible job with both my cut and color, and I leave happy every single time.
The new salon is amazing as well! From the chic decor man’s the incredibly comfortable wash chairs to the super friendly staff, they created such a welcoming and relaxing atmosphere.
I’m incredibly lucky to have found such a talented hairstylist all those years ago, but even luckier to have gotten to know the amazing person behind the talent. Jennifer is truly the best!!
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Diana Xieu
Oct 5, 2026
5.0
Love love LOVE Payton! She’s been my hairstylist for a while now & she always gets my color blend just right. She’s so personable & helpful in choosing the right formula for my hair (I had red for 2 years and she lifted it to blonde in 1 session!) and gives me minimal to no damage. My hair also gets tangly SO easily & she is just so gentle with it. Highly recommend if you are looking for a blonde specialist! P.S. She saved my hair from an awful cut as well!
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Satie Munn
Oct 3, 2026
5.0
I’ve been seeing Ashley Jarnagin for several years now, and she is truly the best! I usually give her a lot of freedom when it comes to my color and highlights because I trust her completely, and I’m never disappointed. She always listens to what I want, but is honest about her professional opinion, which I really appreciate.
On top of being incredibly talented, Ashley is just a genuinely kind and enjoyable person to be around. She makes every appointment fun, and I always look forward to catching up with her while I’m in the chair. I can’t recommend her enough!
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Lisa Faris
Oct 3, 2026
5.0
I have been a client of Ashley Jarnagin for 20+ years, and she is truly exceptional. She consistently delivers the perfect hair color and always provides expert advice to keep it looking its absolute best. I especially appreciate her professional honesty; she always thoughtfully steers me away from bad beauty decisions and guides me toward what will actually look great.
Beyond her remarkable talent, Ashley genuinely goes above and beyond for her clients. Throughout the last two decades, she has been a steady source of support and comfort during my darkest hours. It is rare to find someone who combines master-level craftsmanship with such deep compassion and dedication. Additionally, as a lifelong Gamecock, her vibrant spirit brings a wonderful, positive energy to every single appointment. If you are looking for a highly skilled stylist who truly cares about her clients, I cannot recommend Ashley and Primp highly enough.
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