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Rowan Southdale Center

5.0
(488 reviews)

Business Details

10 Southdale Center, Edina, MN
55435, United States
(952) 952-4335
https://heyrowan.com/pages/about-southdale-center

About

Ear Piercing ServiceJewelry Store
Rowan is all about ears. We offer a fun, celebratory and safe piercing experience for everyone. All our piercings are done by licensed nurses and all our products are hypoallergenic. When we say “Piercing for All”, we mean it. Everybody is invited to this ear party.

Details

  • Free parking lotAvailable
  • Paid parking garageAvailable

Location

Rowan Southdale Center
10 Southdale Center, Edina, MN
55435, United States

Hours

Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday11:00 AM - 6:00 PM

Reviews

5.0
488 reviews
5 stars
480
4 stars
4
3 stars
0
2 stars
0
1 star
4
  • JK
    Jaclyn Kruchoski
    May 13, 2026
    5.0
    Rowan was so fabulous! Calie made my daughter’s experience so calm even when there were tears and some fear she talked my sister through it and made it happen! Such a fun spot to go for my daughter’s birthday! Thank you!
  • MT
    M Thoj
    May 3, 2026
    5.0
    We were greeted right away by friendly staff as soon as we walked into the store. They took the time to carefully explain the care process and answered all of our questions and concerns. Highly recommended.
  • TK
    Tanya Koester-Radmann
    May 1, 2026
    5.0
    Rowan is the place to go to get a piercing! Professional, clean, and well worth the money! Nurse Calie was great:) She was very helpful, nice, informative and patient with my daughter. I appreciate their services and would come back definitely to get more piercings.
  • KK
    Kaay
    Apr 25, 2026
    1.0
    4/28/26 UPDATE** While Calie was amazing she failed to pierce one of my lobes all the way through resulting in a bunch of pain and an incomplete piercing. Save yourself the horror story and go to PROFESSIONAL piercer!** 0/10 totally not worth the risk! Omg where do I begin? I am very indecisive and Calie made sure I was not only comfortable but confident in my piercings! 10/10 highly recommend!!
  • RB
    Ruth Bergman
    Apr 11, 2026
    1.0
    Update below. I took my daughter here to get her ear lobes pierced for the first time and it was a really stressful experience for me. I had planned to take her to a locally owned place, but the Rowan chain was recommended to me and I was able to get a next day appointment. When booking, I needed to select needle or device piercing. Since I wasn’t sure, I used the chat function on the Rowan website to ask which would be best for a 10-year-old, and was directed towards needle piercing. I tried to read the policies and fine print and submitted my ID through the portal when I booked. I thought we were all set. When we arrived for the appointment, the staff member told me they needed my child’s birth certificate or other ID. This really was not clear when I was making the appointment and it should have been mentioned in the chat or as part of the booking process - like a pop-up that says “You selected needle piercing. If under 18, one of the following types of ID is required…”. The staff member made me feel very awkward and finally I asked if we could switch to device piercing and they said yes. I knew the jewelry would be an additional cost, but I was not expecting the earrings to start at $60. My child picked out a pair that are identical to a pair she received as a gift in a set of 12 pair of earrings from Target. Throughout the process, I did not feel the staff was kind, and I felt very stressed and uncomfortable. The nurse told us the after care solution was required and would be $10. It was actually $20. The total cost of our visit was $140, which was about twice what I was expecting. I guess I could have done more research, but the whole experience seemed coercive. The kicker is that the bottle of after care solution leaked somehow, and we lost most of what was inside after only two uses. I have since learned that this has happened to others with the Rowan after care solution. It felt like there were a number of surprises (not the good kind) that could have been easily avoided, if transparency was the goal. Like, say the piercing price is $70, which includes after care solution, rather than $50 +$20, + overpriced jewelry. But unfortunately, transparency is not the goal. The goal is get you in the door and get your kid into the chair before you can change your mind. We ended up with a piercing that I hope we will be happy with in the long run, but it was not the pleasant celebratory experience I was hoping for as my child’s birthday gift. If I could do it over, I would definitely go somewhere else. Update: I have received some communication from the store manager, both in the response to this review and by email. In every response, they assert that they "strive to be transparent" about cost/fees, which is just absurd. There is no effort to be transparent, and in fact, it's totally the opposite. The store manager did replace our bottle of after-care solution (though I have since learned that the after-care solution is totally unnecessary - all that's needed for piercing after care is a sterile saline solution). They also claim that they escalated my feedback to higher management, but I've not heard anything. So, I guess, very expensive life lesson learned. If you take more time to research than I did and read this review, I hope it helps you make a better choice than I did.

Frequently Asked Questions About Rowan Southdale Center

Do you accept walk-ins?

Appointments are encouraged, but we welcome walk-ins.

Do you pierce babies?

We pierce babies as young as 2 months old. We require one DTaP vaccine for children ages 5 and under.

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