Brand Certified
The NOW Massage Birmingham
4.7(127 reviews)
Certified by The NOW Massage Birmingham • May 17, 2026
Business Details
375 Hamilton Row, Birmingham, MI
48009, United States
Certified by The NOW Massage Birmingham • May 17, 2026
(248) 246-1145
Certified by The NOW Massage Birmingham • May 17, 2026
https://www.thenowmassage.com/boutique/birmingham
Certified by The NOW Massage Birmingham • May 17, 2026
About
Certified by The NOW Massage Birmingham • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Birmingham located on Hamilton Row offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Birmingham • May 17, 2026
Hours
Certified by The NOW Massage Birmingham • May 17, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 9:00 PM
Reviews
4.7
127 reviews
5 stars
118
4 stars0
3 stars0
2 stars
3
1 star
6
- PPPaul1 day ago5.0I must absolutely give Erica her due at the Now Massage in Birmingham Michigan. I have gone to many excellent massage therapy places, so when I say Massage Now has the absolute best I really do mean THE BEST. The specialty in deep tissue, using heat and cupping, and finding true nerve and muscle spots to unwind is unparalleled. It is an art to healing the nerves, muscles, spirit, body and mind. Erica and her coworkers at NOW are ARTISTS! Highly recommend the monthly plan to save money!
- AAAnnaMay 9, 20265.0I had an 80 minute massage and it was incredible! My massage therapist took the time beforehand and asked about problem areas. I immediately felt relief from neck and back pain afterwards. The herbal heat therapy and fresh eyes were perfect and added to the massage. The atmosphere was relaxing and calming— so I will definitely be back!
- SWSamantha WilliamsMay 9, 20262.0Paid for my mom a massage for Mother’s Day, she didn’t like the massage or the setup. Explained it as if someone was just rubbing lotion on her. She could hear what was going on in the other rooms while receiving massage. I paid for it online in advance and they over charged my card by $400 dollars which took several days to get back. First and last time. It was clean and a nice location though.
- NFNeal FeldmanMay 3, 20262.0Shame that there are such inconsistencies in service. My wife and I went in for massages today. She was really looking forward to a relaxing massage. I would say that mine was an 8 out of 10, my wife said hers was a 3 out of 10 at best. She didn't mention anything until we had walked out. Like why do they ask you if you have areas that you would like special attention to and then don't. All and all, neither was worth the $135.00 plus tip. Update: The owner contacted my wife and invited her back for a massage. She called me after and said that this time it was incredible and she will be back!
- HCHeather CarmonaMay 3, 20265.0I've had a lot of massages at many fancy salons in Birmingham that are double if not more in price, but NOW is great and Fifi is so skilled!. She asks initial questions to determine how best she can address certain areas and explains the anatomy of what causing a problem. Even before I tell her she can tell where there's an issue. She's pleasant without being over personal but remembers enough to personalize her attention. My husband and I both enjoy and always feel incredible after leaving a massage with her.
Frequently Asked Questions About The NOW Massage Birmingham
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massages are offered at The NOW Massage Birmingham?
The NOW Massage Birmingham offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage. Customers can also add enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Birmingham located?
It is located at 375 Hamilton Row, Birmingham, MI 48009, USA.
What are the operating hours of The NOW Massage Birmingham?
The spa is open Monday through Friday from 10:00 AM to 9:00 PM, and on Saturday and Sunday from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Birmingham to book an appointment?
You can call them at +1 248-246-1145 to make an appointment or get more information.
Does The NOW Massage Birmingham have an online presence?
Yes, their website is https://thenowmassage.com/boutique/birmingham and they have a Facebook page at https://www.facebook.com/thenowmassagebirmingham.
Are there nearby dining options to visit before or after a massage at The NOW Massage Birmingham?
Yes. Nearby restaurants include Birmingham Sushi Cafe, Sy Thai Cafe, Marrow Birmingham (American cuisine), Commonwealth Cafe (coffee and cafe), and 7 Greens Birmingham Salad Co.
What other beauty and wellness services are available near The NOW Massage Birmingham?
Nearby you can find several beauty and hair salons such as The Beauty Club, Salon H2o2, r.collective salon, Honeycut Salon, Nude The Salon, Bashar Creative, and also Cryobalance spa for holistic health services.
Are there any nearby places for arts and shopping near The NOW Massage Birmingham?
Yes, Luna-Tic art gallery and furniture store, Voila Boutique for women's clothing, Cannella Patisserie bakery, and LUXE Homes Design+Build furniture store are all nearby.
What is special about the massage experience at The NOW Massage Birmingham?
The spa provides an approachable luxury environment with high-quality massages and custom enhancements for relaxation and healing, inspired by Swedish massage traditions.
Can I purchase gift cards at The NOW Massage Birmingham?
Yes, they offer Massage Gift Cards which make great gifts to share an energy shift and relaxation experience.
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