Certified by The NOW Massage West Loop • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage West Loop located on West Madison Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage West Loop • May 17, 2026
Certified by The NOW Massage West Loop • May 17, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday10:00 AM - 8:00 PM
Reviews
4.8
601 reviews
5 stars
562
4 stars9
3 stars5
2 stars3
1 star
22
JA
julian aguilar
5 days ago
5.0
I had a wonderful experience scheduling my appointment at THE NOW, thanks to Kevin! He was incredibly welcoming, professional, and patient as he helped me find the perfect time slot for my massage. His friendly attitude made the entire booking process effortless and set a positive tone for my whole visit. I’ll definitely be coming back, and I highly recommend asking for Kevin if you need any help!
NS
Nydia S
May 8, 2026
5.0
I’ve been coming to NoW Massage for over a year now, and the experience is always incredible. The front desk team is absolutely amazing, James & Kevin, they’re welcoming, kind, and truly make you feel at home every single visit.
A special thank you to Ragene, who is an exceptional therapist. She genuinely listens to what’s bothering you and takes the time to tailor each session to your needs. You can tell she truly cares about providing the best experience possible, and it shows in her work every time.
Highly recommend NoW Massage if you’re looking for a place with outstanding service and people who truly care about their clients.
NP
Nisha P
May 8, 2026
5.0
Had my first massage at The NOW Massage in the West Loop and it was such an amazing experience. Alondra was incredible and made me feel so comfortable and relaxed the entire time. The space itself is beautiful and peaceful. Definitely will be coming back!
KK
Kayla Koch
May 1, 2026
5.0
Kate gives a fan-tastic, luxurious prenatal massage! In 80 minutes, she touched on a little of everything and went above and beyond with essential oils, attention to achy areas, and lots of care. I’m 36 weeks and left completely relaxed.
I was nervous to go for a massage with this second pregnancy because my first kiddo came 3 weeks early and I didn’t want to do anything to induce early labor, but I’ve now seen both Kate and Araceli based on others’ reviews and am at ease.
Araceli gave a more basic massage focusing on my back and lightly on my arms and legs, but that was great when I was nervous and easing back into prenatal massages.
I would definitely recommend this place!
CF
Clare Hourican Flores
Apr 21, 2026
5.0
I've visited many of the NOW locations in Chicago, and Alondra P. was the best masseuse I've had at any of the NOW locations, and probably the best masseuse I've come across anywhere! I came out of my 80 minute signature massage with hot stones feeling better than I have in months, due to various injuries and ailments. She listened to the areas that needed working on and repeated them back to me. Her technique was top notch! I left with relaxed shoulders and back, as well as major relief from a plantars facitis flare in my feet. I already booked another massage with her in two weeks! Thank you so much for your dedication to your craft and your attention to detail in every aspect of my massage! You are appreciated!
Frequently Asked Questions About The NOW Massage West Loop
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage West Loop offer?
The NOW Massage West Loop offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage (energy-balancing), and Sports-Inspired Massage. Custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha can be added.
What are the operating hours of The NOW Massage West Loop?
The spa is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.
Where is The NOW Massage West Loop located?
The spa is located at 9 South Halsted St, Chicago, IL, 60661, United States.
How can I contact The NOW Massage West Loop to book an appointment?
You can call The NOW Massage West Loop at +1 872-259-4203 to schedule an appointment.
Does The NOW Massage West Loop offer gift cards?
Yes, The NOW Massage West Loop offers massage gift cards that can be gifted to others for an energy-shifting experience.
Which nearby transit options are available for reaching The NOW Massage West Loop?
Customers can use the nearby CTA Bus Stop 5907 and CTA Bus Stop 15008 to conveniently travel to The NOW Massage West Loop.
Are there fitness centers near The NOW Massage West Loop?
Yes, solidcore and [solidcore] Pilates studios and gyms are located nearby, which is ideal for customers looking to combine fitness with relaxation therapies.
What dining options are available near The NOW Massage West Loop?
Nearby dining options include Dine Restaurant, West Loop Sandwich, Kikka Sushi, Grill on wheels, and Oki Sushi, offering a variety of cuisines for customers to enjoy before or after their massage.
Can I find parking near The NOW Massage West Loop?
Yes, Central Parking and VPS Crowne Plaza offer parking options close to The NOW Massage West Loop for customer convenience.
Are there beauty and personal care services near The NOW Massage West Loop?
Yes, nearby you can find Benefit Cosmetics BrowBar, Ulta Beauty, and Legendary Spa, which offer beauty, skincare, and hair removal services complementing the massage experience.
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