Certified by The NOW Massage West Loop • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage West Loop located on West Madison Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
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Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage West Loop • Jul 05, 2026
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Herbal heat packs used on neck and back during treatment. Benefits: Increases relaxation. Decreases muscle tension. Relief from stress and anxiety.
Reviews
4.8
610 reviews
5 stars
572
4 stars9
3 stars5
2 stars3
1 star
21
LS
Leigh Stein
Jun 26, 2026
5.0
The NOW Massage delivers a serene experience for all five senses: they play ocean waves during the massage, use aromatherapy, offer you lemon-flavored water in the lobby, use heating pads and table warmers to make you comfortable, and keep the lights low. Every massage therapist I've tried has been a great listener and very professional. I love seeing Kate for my massages because she combines special attention to problem areas, while also giving a relaxing full-body massage every time (so it never feels like torture). I also appreciate the professionalism and reliability of the front desk staff.
LJ
Lydia Jenaras
Jun 26, 2026
5.0
This place is my favorite! I have a monthly membership and I see Kate. She is kind, professional and listens to my needs. She always works out exactly what’s bothering me and I always leave feeling so much better. She is the entire reason I have a membership here and plan to continue. 🩷☘️
SS
Summer
Jun 23, 2026
5.0
came here for my birthday had an amazing massage with the hot crystal add on. feeling refreshed and relaxed Kate was amazing! will definitely return again
RM
Ryan Morrison
Jun 20, 2026
5.0
Fabian is an incredible massage therapist. I received a 50 minute deep tissue massage with herbal heat pads. He completely exceeded my expectations. I asked him to put the heat pad on my neck/back so my muscles could relax, so he started on my legs/feet. He also paid special attention to my teres minor where I have scaring from a past injury. He was so thorough - a complete massage. I really appreciated his thoughtful draping, assisted limb movement, and the overall care I felt from his massage. I walked out feeling so thrilled with my experience. 11/10.
SC
sara campo
Jun 7, 2026
1.0
I would like to share my experience regarding the prenatal massage I received on June 2, as I left feeling very disappointed and concerned.
I arrived approximately 10 minutes late for my appointment, and I completely understand that this time would be deducted from my session. However, what concerned me was the level of care I received afterward.
I am currently 33 weeks pregnant, and for a significant portion of the massage I was positioned flat on my back. As a result, I became dizzy, started sweating excessively, felt extremely hot, and grew increasingly uncomfortable. The situation became concerning enough that I had to ask to be repositioned onto my side because I was not feeling well. A fan was eventually brought over, but by that point I was already experiencing significant discomfort.
What surprised me most is that my first prenatal massage at your location was excellent. During that visit, I was positioned properly on my side with supportive cushions, my comfort was checked throughout the session, and I felt genuinely cared for. This experience was completely different.
As a pregnant woman in my third trimester, I expected the therapist to be knowledgeable about proper prenatal massage techniques and positioning. Instead, I found myself having to advocate for my own safety and comfort during the session. Rather than leaving relaxed and less stressed, I left feeling worse, uncomfortable, and concerned about the care I received.
Considering that this was a prenatal massage and that I paid $140 plus gratuity, I expected a much higher standard of care, attention, and professionalism.
Unfortunately, this experience was so disappointing that I decided to cancel my membership. I felt it was important to share this feedback so that future prenatal clients receive the level of care and attention that such a specialized service requires.
Sincerely,
Sara Campo
Frequently Asked Questions About The NOW Massage West Loop
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage West Loop offer?
The NOW Massage West Loop offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage (energy-balancing), and Sports-Inspired Massage. Custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha can be added.
What are the operating hours of The NOW Massage West Loop?
The spa is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.
Where is The NOW Massage West Loop located?
The spa is located at 9 South Halsted St, Chicago, IL, 60661, United States.
How can I contact The NOW Massage West Loop to book an appointment?
You can call The NOW Massage West Loop at +1 872-259-4203 to schedule an appointment.
Does The NOW Massage West Loop offer gift cards?
Yes, The NOW Massage West Loop offers massage gift cards that can be gifted to others for an energy-shifting experience.
Which nearby transit options are available for reaching The NOW Massage West Loop?
Customers can use the nearby CTA Bus Stop 5907 and CTA Bus Stop 15008 to conveniently travel to The NOW Massage West Loop.
Are there fitness centers near The NOW Massage West Loop?
Yes, solidcore and [solidcore] Pilates studios and gyms are located nearby, which is ideal for customers looking to combine fitness with relaxation therapies.
What dining options are available near The NOW Massage West Loop?
Nearby dining options include Dine Restaurant, West Loop Sandwich, Kikka Sushi, Grill on wheels, and Oki Sushi, offering a variety of cuisines for customers to enjoy before or after their massage.
Can I find parking near The NOW Massage West Loop?
Yes, Central Parking and VPS Crowne Plaza offer parking options close to The NOW Massage West Loop for customer convenience.
Are there beauty and personal care services near The NOW Massage West Loop?
Yes, nearby you can find Benefit Cosmetics BrowBar, Ulta Beauty, and Legendary Spa, which offer beauty, skincare, and hair removal services complementing the massage experience.
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