Certified by The NOW Massage South Loop • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage South Loop located on Wabash Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, a Sports-Inspired Massage, and a Sculpting Face Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Body Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage South Loop • Jul 05, 2026
Certified by The NOW Massage South Loop • Jul 05, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday10:00 AM - 8:00 PM
Products & Services
1 list · 20 items
Explore offerings from The NOW Massage South Loop on 1109 S. Wabash in Chicago, with popular massages, enhancements, and the face available at this location.
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Robyn was so great—asked questions to understand what I needed and helped make a good plan for our session. It was the best massage I’ve had in a long time!
RM
Reonnie Monet
Jun 21, 2026
5.0
My 80 minutes massage with Robyn was amazing! She was so sweet during our intake, and her pressure was phenomenal.
JJ
Jessa
Jun 20, 2026
5.0
Impeccably clean and friendly facility. The real star? Robyn. Robyn gives you a life changing massage, peak professionalism, a feeling of warmth and safety. You can fully relax with her while she works her magic. I walk out of our sessions feeling lighter, calmer, and like a brand new person. You can just tell that Robyn has immersed herself in her practice, she understands the human body and has a touch that melts your stress away. What a gem she is, I feel beyond lucky to have found her. Book with Robyn today and transcend into the best version of yourself. And The Now- Robyn is an absolute credit to your company.
DD
Diamond Delay
Jun 1, 2026
5.0
experience I’ve ever had, I truly mean it! I will definitely be coming back every month to see Darius for my prenatal massages. He is absolutely fantastic.
From the moment the session started, he paid close attention to every detail. He took the time to focus on the areas where I was experiencing the most tension and addressed all of the concerns I mentioned. I felt completely comfortable, relaxed, and cared for throughout the entire massage.
Honestly, I didn’t want to leave the massage room when it was over! Not only is Darius incredibly skilled, but his personality is amazing as well. I am so happy I finally found a massage therapist I can trust and look forward to seeing regularly. Highly recommend!
MM
Monica
May 31, 2026
1.0
I visited here three times and two of them were very frustrating. There’s one therapist who’s great but the overall operation is the worst I’ve ever seen.
One time, I was unhappy about the therapist and asked if I could switch one. Instead of simply telling me that no other therapists were available, the staff had me wait face-down in the room for more than 20min before finally telling me that I need to leave. They totally forgot me in the room.
On another visit, I called to book a massage and was given a 4:00 PM appointment. During the call, I specifically told the front desk that I could only arrive around 4:10 PM. They never informed me that my late arrival would be deducted from my massage time. As a result, I only received about 30 minutes of massage. Had they communicated this clearly, I would have booked a later appointment. No one ever told me about this policy through phone or even when I’m at the front desk. Your policy is not a universal one, I can’t know it unless someone tells me about it.
What happened next is even more ridiculous. I complained the two experiences with the management hoping they could improve the service. They only replied to let me try a new store they just opened which is super far away from my home and never said anything like they will improve the service or something.
After all these, I booked another session and wanted to give it another try. Later, I received a phone call from them informing me that I was no longer allowed to visit the business. Without any doubt, this is the worst business I’ve ever encountered, don’t go there.
Frequently Asked Questions About The NOW Massage South Loop
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage South Loop offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Loop located?
It is located at 1109 S. Wabash, Chicago, IL 60605, US.
What are the operating hours of The NOW Massage South Loop?
They are open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage South Loop for an appointment?
You can call them at +1 312-667-0960.
Does The NOW Massage South Loop offer gift cards?
Yes, they offer Massage Gift Cards that can be gifted to provide an energy shift.
What nearby restaurants can I visit before or after my massage appointment?
Nearby restaurants include Leiya, Shang Noodle, Paris Baguette, Fruve Xpress Juicery, and Eleven City Diner, offering various dining options from Asian cuisine to casual dining.
Are there any nearby hotels where out-of-town guests can stay?
Yes, nearby accommodations include Hilton Garden Inn Chicago Downtown South Loop and Homewood Suites Chicago Downtown / South Loop, ideal for out-of-town visitors.
What nearby beauty and wellness services are available around The NOW Massage South Loop?
Nearby beauty and wellness services include Aniko Salon & Spa for hair care, Spa Nails, and Red Nail Salon for nail and beauty services.
Is there public transit or luggage storage available near The NOW Massage South Loop?
Yes, for travelers, there is luggage storage available at Bounce Luggage Storage - Near S Michigan Ave and Radical Storage.
Are there any cultural or entertainment venues near The NOW Massage South Loop?
Nearby cultural and entertainment spots include Film Row Cinema for movies, the Glass Curtain Gallery, Columbia DEPS art galleries, and The Sculpture Garden park for outdoor art enjoyment.
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