Brand Certified
The NOW Massage South Loop
4.7(498 reviews)
Certified by The NOW Massage South Loop • May 17, 2026
Business Details
1109 S. Wabash, Chicago, IL
60605, United States
Certified by The NOW Massage South Loop • May 17, 2026
(312) 667-0960
Certified by The NOW Massage South Loop • May 17, 2026
https://www.thenowmassage.com/boutique/south-loop
Certified by The NOW Massage South Loop • May 17, 2026
About
Certified by The NOW Massage South Loop • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage South Loop located on Wabash Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, a Sports-Inspired Massage, and a Sculpting Face Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage South Loop • May 17, 2026
Hours
Certified by The NOW Massage South Loop • May 17, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday10:00 AM - 8:00 PM
Reviews
4.7
498 reviews
5 stars
439
4 stars
13
3 stars
12
2 stars7
1 star
27
- PCPatricia C2 days ago4.0I scheduled an appointment for a 50 minute massage on a Saturday morning. I arrived 15 minutes ahead of my scheduled appointment, per the schedule policy ion arrival, the door was locked with no one at the receptionist desk. I called and nobody answered. I had to wait outside for 5 minutes until someone finally came to the front area. The ambiance was alright. The lobby could have a more warm, welcoming feel to it. Also, the rooms are separated by curtain like fabrics so was a little distracted by noise from other patrons. The massage itself was wonderful. Crystal was super polite and very communicative. She ensured that I would receive all necessary services per my liking. Hands of gold! I would recommend.
- SCSarah CoughlinMay 9, 20265.0Had a lovely experience here! The aesthetic was perfect and my massage therapist was fantastic. I will be signing up for the membership
- ATAshayla ToombsMay 1, 20265.0I really have enjoyed both of my experiences here so far! I did a prenatal massage back last year with Tieriney which was awesome!. I just got cleared to go back now that I am postpartum so today I got an 80 minute healer massage by Jacob. It was amazing! It was exactly what I needed. Once I can afford a membership I will be there consistently.
- CCCheriApr 30, 20265.0Brittney is very knowledgeable and professional and I really appreciated her expertise in regard to massage therapy. Wonderful first impression, which has lead me to book with this therapist again! Thank you!!!
- LHLyndsei HApr 9, 20261.0Here’s a clear, composed version that keeps your experience intact while making it land effectively for a public review: I had an extremely unsettling experience at The NOW Massage South Loop and ended my service just 8 minutes after it began. From the start, the therapist arrived late and appeared visibly upset or angry, which immediately felt jarring and uncomfortable. Her demeanor was harsh, unwelcoming, and completely misaligned with the calming experience I expected. I tried to give her the benefit of the doubt and even offered light, gentle feedback to ease the tension, but her response was dismissive and defensive. As the session began, her tone remained aggressive and felt more like being reprimanded than cared for. When I misunderstood an instruction, she responded in a way that felt scolding and inappropriate. At that point, I was too uncomfortable to relax or continue, so I politely asked to end the session. Only then did her tone shift, and she apologized, asking multiple times for another chance. However, I had already given several opportunities for the interaction to reset, and I chose to leave. At the front desk, the response was equally disappointing. There was no empathy, acknowledgment, or attempt to resolve the situation. I was simply asked to confirm I was ending early, told that the therapist was considered their “top therapist,” and informed a manager would follow up. I left feeling dismissed, unsettled, and honestly shocked by the lack of care shown. I receive massages regularly and have never had an experience like this. What was most disappointing wasn’t just the interaction with the therapist, but how little regard was shown for me as a customer when I raised a concern. “Therapist” — Jennifer Receptionist - Betty (needs additional training)
Frequently Asked Questions About The NOW Massage South Loop
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage South Loop offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Loop located?
It is located at 1109 S. Wabash, Chicago, IL 60605, US.
What are the operating hours of The NOW Massage South Loop?
They are open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage South Loop for an appointment?
You can call them at +1 312-667-0960.
Does The NOW Massage South Loop offer gift cards?
Yes, they offer Massage Gift Cards that can be gifted to provide an energy shift.
What nearby restaurants can I visit before or after my massage appointment?
Nearby restaurants include Leiya, Shang Noodle, Paris Baguette, Fruve Xpress Juicery, and Eleven City Diner, offering various dining options from Asian cuisine to casual dining.
Are there any nearby hotels where out-of-town guests can stay?
Yes, nearby accommodations include Hilton Garden Inn Chicago Downtown South Loop and Homewood Suites Chicago Downtown / South Loop, ideal for out-of-town visitors.
What nearby beauty and wellness services are available around The NOW Massage South Loop?
Nearby beauty and wellness services include Aniko Salon & Spa for hair care, Spa Nails, and Red Nail Salon for nail and beauty services.
Is there public transit or luggage storage available near The NOW Massage South Loop?
Yes, for travelers, there is luggage storage available at Bounce Luggage Storage - Near S Michigan Ave and Radical Storage.
Are there any cultural or entertainment venues near The NOW Massage South Loop?
Nearby cultural and entertainment spots include Film Row Cinema for movies, the Glass Curtain Gallery, Columbia DEPS art galleries, and The Sculpture Garden park for outdoor art enjoyment.
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