Brand Certified
The NOW Massage Lincoln Square
4.7(257 reviews)
Certified by The NOW Massage Lincoln Square • May 17, 2026
Business Details
4715 N Lincoln Avenue, Chicago, IL
60625, United States
Certified by The NOW Massage Lincoln Square • May 17, 2026
(773) 917-1424
Certified by The NOW Massage Lincoln Square • May 17, 2026
https://www.thenowmassage.com/boutique/lincoln-square
Certified by The NOW Massage Lincoln Square • May 17, 2026
About
Certified by The NOW Massage Lincoln Square • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Lincoln Square located on North Lincoln Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Lincoln Square • May 17, 2026
The NOW Massage Lincoln Square
4715 N Lincoln Avenue, Chicago, IL
60625, United States
Hours
Certified by The NOW Massage Lincoln Square • May 17, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday10:00 AM - 8:00 PM
Reviews
4.7
257 reviews
5 stars
233
4 stars3
3 stars
5
2 stars3
1 star
13
- LLLeo LatinoMay 5, 20265.0I started going to get massages about a year ago to help with my rheumatoid arthritis pain. I visited a few of the locations but my favorite is the Now Lincoln Square. I found an amazing massage therapist, Fatima. She really listens to my concerns and addresses all areas I’m feeling pain or discomfort from the RA. I actually feel the pain relief for several days after seeing Fatima. I even got a membership so that I can commit to a monthly treatment. Compared to other memberships this one is well worth it. My body thanks you! Plus, I LOVE the essential oils Fatima uses during my massage, I smell so good for hours afterwards!
- DLDominique LieuMay 1, 20265.0Wyatt has been my go-to massage therapist for a while now, and I truly can’t recommend him enough! He’s incredibly skilled and always seems to know exactly where I’m holding tension, but what really stands out is how thoughtful and attentive he is every session. He takes the time to listen and tailor each massage so it never feels routine. I always leave feeling more relaxed and reset. Wyatt is professional, consistent, and truly great at what he does! Highly recommend!
- SCSummer ChanceApr 24, 20265.0Had a massage here from Fatima a year ago+. SO GLAD I went back. She will be my go-to for tune ups and maintenance from here forward. She dug deep, was thoughtful and blew every other NOW massage I’ve had, out of the water. 💪 🫶
- ASAndrea SchmitzApr 19, 20265.0I love this place!! Great atmosphere and always a great massage!!
- TCTaylor CowardApr 17, 20265.0Fatima is absolutely amazing! From the moment I walked in, she made me feel comfortable and truly listened to my concerns. She struck the perfect balance with pressure—firm enough to work out all the tension, but still incredibly relaxing. You can tell she really cares about her clients and their experience. I left feeling refreshed, relaxed, and so much lighter. I’ll definitely be seeing her again and highly recommend booking with her if you’re looking to unwind and de-stress. Such a wonderful experience!
Frequently Asked Questions About The NOW Massage Lincoln Square
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Lincoln Square located?
The NOW Massage Lincoln Square is located at 4715 N Lincoln Avenue, Chicago, IL 60625, US.
What types of massage services does The NOW Massage Lincoln Square offer?
They offer three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours for The NOW Massage Lincoln Square?
The spa is open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage Lincoln Square to make an appointment?
You can call The NOW Massage Lincoln Square at +1 773-917-1424 to book an appointment.
Does The NOW Massage Lincoln Square offer gift cards?
Yes, you can purchase Massage Gift Cards as a way to gift an energy shift at the spa.
What categories does The NOW Massage Lincoln Square fall under?
It is categorized as a Massage Spa, Spa, and Massage Therapy provider.
Are there any nail salons near The NOW Massage Lincoln Square?
Yes, Revamp Nails is a nearby nail salon where you can get a manicure or pedicure before or after your massage session.
What are some nearby places to visit for food or drinks near The NOW Massage Lincoln Square?
Nearby places include Lincoln Square Tap and Lincoln Square Taproom bars, Potbelly Sandwich Shop for casual dining, and Oromo Cafe for coffee and smoothies.
Are there any wellness-related businesses close to The NOW Massage Lincoln Square?
Yes, nearby wellness-related places include Rittling Chiropractic, Midwest Acupuncture Group, and several chiropractic centers like Cosovic Chiropractic Center and Chiropractic Health & Wellness Center.
Can visitors combine a trip to The NOW Massage Lincoln Square with other beauty or spa services nearby?
Absolutely; nearby beauty and spa options include European Wax Center for waxing, Shear Elegance for hair services, and Revamp Nails for nail care, making it convenient to enjoy multiple treatments in the Lincoln Square area.
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