Brand Certified
The NOW Massage Roswell
4.7(220 reviews)
Certified by The NOW Massage Roswell • May 17, 2026
Business Details
601 Houze Way, Roswell, GA
30076, United States
Certified by The NOW Massage Roswell • May 17, 2026
(470) 329-3322
Certified by The NOW Massage Roswell • May 17, 2026
https://www.thenowmassage.com/boutique/roswell
Certified by The NOW Massage Roswell • May 17, 2026
About
Certified by The NOW Massage Roswell • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Roswell located on Houze Way offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Roswell • May 17, 2026
Hours
Certified by The NOW Massage Roswell • May 17, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday10:00 AM - 8:00 PM
Reviews
4.7
220 reviews
5 stars
194
4 stars
9
3 stars1
2 stars
4
1 star
12
- KFkarina Franco4 days ago5.0Thank you Katie, she listened to my concerns and focused on the areas where I had the most tension, and I left feeling refreshed and so much better.
- KMKatie m6 days ago5.0My new favorite spot for a massage! Kingsley was amazing, so kind, and even offered some stretching tips at the end to help with my lower back/hip problems! I will definitely be back in the future. It was nice to find a massage place that has a Spa vibe that was relaxing right when you walked in! And the woman at the front was so kind as well! :)
- HNHillary NeafMay 5, 20262.0I took my best friend here for her birthday as we have been to a Now massage in another city and it was great! The vibe here was the same- very relaxing and cool, beachy. Unfortunately, both our massages were terrible. When we left we were stunned at how terrible the massages were especially because we had been to one of these massage studios before and it was such a quality experience for the price! One therapist had long nails that kept scratching my friend, so much so that her scalp hurt the next day from it still! The therapist I had used her fingers poking the whole time and kept picking her hands up for several seconds so you wouldn’t know where she was. She only massaged one foot and she didn’t even move the foot bolster, it was at my knees when face down instead of my ankles, I had to ask her to move it mid massage. The same thing happened to my friend- only one foot was massaged! Sadly, it was not the birthday experience I had intended for my friend and we won’t be back.
- TTTatianaMay 4, 20261.0Unfortunately had really bad experience in massage technic. Obviously not a professional was doing the job. Just touch some part of my body and we are done .. Never did full leg massage , just some part of it, he was not giving full energy, agree some parts was okey, but even my bf massage better . How do you guys hire them? When i called, u said he is professional within 13 years . somemore he pretend before the session that he is pro, and trying to check your body if theres an issue! Azarie Lynch u seems good person, Big not in massage, i didnt get part with essential oil in the end, that was a lot i barely breathe.. i payed $100+ and tips . But ur not a good massager! I wonder if u guys have a professional certfication that they are legit, how do u test them that they are doing good job?
- KAKathaleen AndersonMay 1, 20265.0Milani is absolutely amazing! She creates such a calming, comfortable experience from start to finish, and you can tell she truly cares about her clients’ well-being. Her technique is intentional, relaxing, and therapeutic — exactly what my body needed. I left feeling lighter, refreshed, and completely at ease. If you’re looking for a massage therapist who is professional, gifted, and genuinely attentive, I highly recommend Milani!
Frequently Asked Questions About The NOW Massage Roswell
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Roswell offer?
The NOW Massage Roswell offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage. Customers can also add enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Roswell located?
It is located at 601 Houze Way, Suite 400, Roswell, GA 30076, United States.
What are the operating hours of The NOW Massage Roswell?
The spa is open every day from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage Roswell for appointments or inquiries?
You can call them at +1 470-329-3322 or visit their website at https://thenowmassage.com/roswell.
Does The NOW Massage Roswell offer gift cards?
Yes, they offer Massage Gift Cards to gift an energy shift through their massage services.
Is The NOW Massage Roswell part of a particular spa category or specialty?
Yes, it is categorized as a Massage Spa and offers professional massage therapy services.
Are there any nearby real estate agents or services close to The NOW Massage Roswell?
Yes, several real estate agents and agencies are nearby, including Coldwell Banker Realty, Zia Fennell Real Estate, and Brittany Knauf Realtor, which could be helpful if you're considering relocating to or within Roswell.
What nearby places can I visit before or after my massage appointment at The NOW Massage Roswell?
You can visit Tolbert Yilmaz School of Dance to catch a performance or take a dance class, or stop by BIGGBY Coffee to enjoy a coffee or tea before or after your visit.
Are there any fitness or wellness-related businesses near The NOW Massage Roswell?
Yes, The Phoenix Personal Training gym is nearby, offering personal training services that complement the wellness focus of The NOW Massage.
Can I find other beauty and spa services near The NOW Massage Roswell?
Yes, Rhylee Grey Salon, a beauty and hair salon, is located near The NOW Massage, ideal for combining massage therapy with other spa and beauty treatments.
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