Brand Certified
The NOW Massage Atlanta West Midtown
4.8(618 reviews)
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
Business Details
1055 Howell Mill Road NW, Atlanta, GA
30318, United States
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
(470) 474-6712
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
https://www.thenowmassage.com/boutique/atlanta-west-midtown
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
About
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Atlanta West Midtown offers a space to escape the daily pressures of life through the healing benefits of massage therapy.
We are located in West Midtown West Midtown in the Star Metals district, near Westside Provisions, Interlock and some of the city’s top local dining destinations, nightlife, entertainment venues, furniture galleries and shopping. We’re easily walkable from West Midtown residential buildings and Georgia Tech, and a short drive from Midtown, Downtown, Georgia State and neighborhoods across the Westside.
We offer onsite validated complimentary parking for guests.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus, gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
The NOW Massage Atlanta West Midtown
1055 Howell Mill Road NW, Atlanta, GA
30318, United States
Hours
Certified by The NOW Massage Atlanta West Midtown • May 17, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday10:00 AM - 7:00 PM
Reviews
4.8
618 reviews
5 stars
576
4 stars
18
3 stars6
2 stars6
1 star
12
- DDDeePanamaChica3 days ago5.0This was my fourth visit, and I was warmly received today by the wonderful Leslie. I enjoyed an 80-minute session with “The Now,” and I chose to include the Herbal Heat Therapy. I have previously tried the Hemp Balm Therapy, which is also effective for sore muscles and discomfort. For those who sleep on their side, I highly recommend incorporating this into your treatment – it is a valuable addition to the overall experience. I also appreciate the calming sounds, pleasant aromas, and serene environment. Following my massage, my check-in was managed by the exceptional Alayah, who has been present at all of my visits. She possesses a calming presence and consistently ensures that your experience is satisfactory. The team are committed to providing excellent service from start to finish. I’ve observed that when therapists are awaiting their next clients, they often engage with you, which I find helpful as it fosters familiarity with the staff and makes future bookings more comfortable. The ongoing attention to my experience is what keeps me returning. Thankful for each of you! The level of service is outstanding – a solid 10 out of 10.
- MRMaria Angely Rodriguez4 days ago5.0This is my first time at The Now Massage in Midtown. My experience with Ms. Panther was 1000/10. Love the way she explained how it was going to be my massage and the optiones I had. The place was great, and the sounds tooked me back home. I'm from Puerto Rico 🇵🇷. Anyways, clean place the from desk was super nice. The staff was awesome. I DO recommend this place and I hope to be back soon. Once again Thank you Ms. Panther. Not sure about the prices because it was a gift from my daughter. She took care of the cost. Also I had the body massage with the hot stones. Was amazing!!!!
- ASAlexandra ScierkaMay 4, 20265.0I had a full body massage with a couple add-ons at NOW Massage ATL West Midtown and it was lovely! I walked in for appt and the place smelled amazing! The front desk workers were very kind and made the check-in process quick & easy. I booked my services with Kevin and he was great! He was super professional, made me feel very comfortable and at-ease. He chatted with me before & after the massage about any concerns I had like pain points, sensitivities, etc. And he made sure to check in with me a couple times during. Definitely recommend, the whole experience was lovely!
- SFSam Forero-RodriguezMay 3, 20261.0I spent a significant amount of money here ($150 for a 50-minute massage) as a birthday gift, and the experience was very disappointing. I arrived 10 minutes early, but wasn’t taken back until later. By the time I discussed my preferences with the therapist and got undressed, the massage effectively started around 10:07, cutting into the already limited time. I think the setup time should not be included in the massage time because I paid for 50 min MASSAGE. Additionally, the pressure was far below expectations. I was told I should have booked a deep tissue massage for more pressure, but even for a standard massage, it felt like very light contact rather than meaningful work on tension areas. I left with the same upper neck tension I came in with. I would have booked deep tissue but my boyfriend surprised me with the gift so that was out of my control. Still was definitely way too light and despite requests to go harder nothing changed. Overall, the service did not match the price point or expectations, especially for what was meant to be a special occasion. What a sad way for me to start off my birthday.
- DUdaniel umarovMay 3, 20261.0paid $150 for a 50-minute massage as a birthday gift for my girlfriend, and I was extremely disappointed with the experience. I wanted it to feel special and relaxing for her, but unfortunately, it fell far below expectations. She arrived 10 minutes early, yet she still was not taken back on time. By the time she discussed her preferences with the therapist and got settled, the session had already been cut short. The massage itself was also disappointing. The pressure was much lighter than expected, and she was told she should have booked a deep tissue massage if she wanted more pressure. However, even for a standard massage, it felt more like light contact than actual work on the areas where she had tension. She left with the same upper neck discomfort she came in with. For the price, I expected a much better experience. This was supposed to be a thoughtful birthday gift, but instead, we both left feeling disappointed and like the service did not match the cost.
Frequently Asked Questions About The NOW Massage Atlanta West Midtown
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
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