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City Lights Beauty Agency

4.6
(8 reviews)

Business Details

7901 4th St N Suite 300, St. Petersburg, FL
33702, United States
(813) 945-6386
http://www.citylightsbeauty.com

About

Makeup ArtistBeauty SalonVideo Production ServiceTheater ProductionWedding PlannerWedding StoreWedding VenueWedding PhotographerPhotographer
Good — I can see exactly what your competitors are ranking for and where the gaps are. Here's what I found: High traffic keywords dominating your market: "wedding hair and makeup Tampa" / "St Petersburg" "bridal makeup artist Tampa Bay" "mobile makeup artist Tampa" "on-location hair and makeup St Petersburg" "makeup artist for corporate events Tampa" "airbrush makeup artist Tampa" "makeup lessons Tampa" "beauty agency Tampa" The gap nobody is owning: "Production makeup agency Tampa" and "commercial beauty agency Tampa Bay" — your competitors are solo artists or small teams. Nobody is positioning as a full production-grade agency the way City Lights actually is. That's your white space. GOOGLE BUSINESS PROFILE DESCRIPTION: City Lights Beauty Agency is Tampa Bay's premier production and media beauty agency — serving weddings, corporate events, brand activations, film and television productions, photoshoots, and private clients across St. Petersburg, Tampa, and Chicago since 2006. Founded by Paula Heckenast, a veteran of 90 Day Fiancé, Fortune 500 campaigns, and luxury bridal productions, City Lights represents an elite team of professional makeup artists and hair stylists trained to the standard of television and commercial production. Every artist works daily on sets, stages, and studios — bringing that same camera-ready expertise to your wedding morning, corporate event, or private occasion. Services include on-location bridal hair and makeup, wedding party styling, airbrush makeup, corporate event glam bars, executive headshot prep, green room and speaker support, brand activation beauty experiences, editorial and photoshoot artistry, film and TV production makeup, private makeup lessons, group beauty education experiences, and virtual coaching. All-inclusive pricing. No surprise charges for lashes, airbrush, or skin prep. Professional lighting, production-grade kits, and full timeline coordination included with every booking. Recognized as Best of the Bay, Top 100 Businesses in America, Best of Zola 2026, LuxLife Award winner, and BBB A+ rated. Serving St. Petersburg, Tampa, Clearwater, Sarasota, the greater Tampa Bay area, and Chicago. Available for destination events nationwide. hello@clbagency.com | 813.945.6386 | citylightsmakeup.com

Location

City Lights Beauty Agency
7901 4th St N Suite 300, St. Petersburg, FL
33702, United States

Reviews

4.6
8 reviews
5 stars
7
4 stars
0
3 stars
0
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1
1 star
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  • AH
    Allison Hill
    Feb 22, 2026
    5.0
    Paula and her team were nothing short of extraordinary! From the very beginning, she took the time to thoroughly explain every service, making me feel completely comfortable and confident. I’ve never considered myself a “girly girl” — I always believed foundation and mascara were enough — but Paula completely transformed my perspective. Not only is her talent absolutely breathtaking, but her kindness, patience, and genuine support made the entire experience unforgettable. She made me feel more beautiful than I ever imagined possible, all while creating an environment where I felt totally at ease and never judged. Paula handled the hair and makeup for my entire bridal party, as well as for my husband and me, and the results were flawless. Everyone looked stunning, and the professionalism and positive energy she brought to our wedding day were truly priceless. If you are considering booking Paula — do it. Her skill, personality, and dedication are simply unmatched. I could not recommend her more highly!
  • LD
    lauren day
    Feb 8, 2026
    5.0
    Paula was absolutely Amazing. Her demeanor and vibe kept me super calm and she made my wedding day an amazing experience for me and my whole family. I highly recommend having her all day for touch ups and and she even did another evening look for me after the pictures. Her staff is also top notch and I cannot say enough good things about city lights. I am not used to being the center of attention and she made me feel so at ease.
  • KT
    Kagen Taylor
    Jul 21, 2025
    5.0
    Paula is one of the most talented make up artists I know. She knows exactly what she's doing from matching your skin tone, to doing your hair for your big day. I would absolutely hire her any day.
  • AW
    Amy White
    May 5, 2025
    5.0
    Paula did an amazing job on my hair and makeup for my elopement. I let her know during my trial that I would need makeup that lasted for hours because I would be taking photos for 6 hours. My makeup and hair held up for those 6 hours and then some. We decided to run through a foundation and my makeup didn't budge!
  • AV
    Audrey Viveros
    Apr 13, 2025
    2.0
    I hired Paula for my wedding last month, and I was very disappointed with the outcome of my hair and makeup. My makeup become very blotchy before the wedding even began because she never set my face with setting spray. I was told the makeup was waterproof/transfer proof but it was streaking and very uneven throughout the entire night. I had to touch it up regularly and it was embarrassing because I felt like everyone could see how bad my skin looked. As for the hair, it was something I could have done myself. I showed her a picture and she was confident she could it. I even watched videos of other artists doing that specific hairstyle and it looked amazing. However, my hair did not look professionally done at all. All of the bobby pins were visible and it just felt like she struggled to do such a simple look. I spent nearly $1000 in hair/makeup trials alone because I was not happy with any look she gave me. I had already paid the deposit and was too deep into it financially to look for someone new. By the third trial, I was happy with the makeup look and how it held up. On the wedding day it just looked completely different. She did an amazing job on my mother and sister, but I was truly disappointed that I spent thousands of dollars on my hair and makeup for it to look messy, blotchy, and something I could have done better on my own. The worst part about it is when she asked how everything went and I shared my concerns, she never replied to me. I should have listened to my gut and found someone else regardless of the money I had already spent. I would have a lot more respect for her if she acknowledged and apologized for the way my hair and makeup turned out. She was panicking by the end of my session and even said herself that the hair looked awful. But there wasn’t enough time to fix it. Just disappointed because I liked Paula and respected her work ethic. But the lack of responsibility and response from her says enough.

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