Founded in 2000 by Kelly Rockquemore, New Identities Hair Studio was originally located near the University of South Florida. Soon, the business grew and the location was moved to where it now stands in Tampa Palms (2000). A 2nd location was added in 2007 to the Apollo Beach / Riverview area (known as New Identities South Shore). New Identities Hair Studios is proudly owned by Kelly and Marc Rockquemore of Tampa.
New Identities is a 5-time winner of The Salon Today 200", a prestigious award that recognizes & celebrates the top 200 hair salons in the USA! As seen HBO's Hard Knocks, TLC, Mtv, NFL Network, etc., and also featured in Modern Salon Magazine, American Salon Magazine, and Salon Today!
Customers generally enjoyed the food, noting it was fresh and tasty, although there were some complaints about specific items being cold or not prepared correctly.
Customer Service
Service quality was inconsistent; while some staff were praised for being friendly and helpful, others were reported as rude or indifferent.
Cleanliness
The restaurant was frequently described as clean, with positive remarks about the overall hygiene and condition of the facility.
Coupon Issues
Several customers expressed frustration over the refusal to accept coupons and issues with online orders, leading to dissatisfaction.
Operational Hours
There were complaints about unclear operational hours and being turned away before closing time.