Brand Certified
The NOW Massage Jacksonville Town Center
4.6(503 reviews)
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
Business Details
4870 Big Island Drive, Jacksonville, FL
32246, United States
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
(904) 675-5012
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
https://www.thenowmassage.com/boutique/jacksonville-town-center
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
About
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Jacksonville Town Center (License # MM 43836) located within The Markets at Jacksonville Town Center offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
The NOW Massage Jacksonville Town Center
4870 Big Island Drive, Jacksonville, FL
32246, United States
Hours
Certified by The NOW Massage Jacksonville Town Center • May 17, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 9:00 PM
Reviews
4.6
503 reviews
5 stars
447
4 stars7
3 stars
8
2 stars
10
1 star
31
- MFMelissa Fowler2 days ago5.0wow wow wow. my neck, shoulders/traps, and upper back have been absolutely killing me lately. my boyfriend scheduled an appointment for me and WOW. i haven’t felt like this in forever, Christina is absolutely amazing and deserves the most love ever
- MRMichelle Registre4 days ago5.0100/10! Highly recommend this place! Kyle was amazing and literally killed the knots in my shoulders and back and neck! Such a nice and relaxing space. I automatically sign up for the membership and I can’t wait to come back again!
- KOKimberly Ortiz5 days ago5.0Been going here for my pregnancy pre-natal massages and could not have asked for a better experience! Walter is an absolute gem! He is so professional, friendly, and makes you feel comfortable. Also gives a fire massage - that man is strong! He has helped my pregnancy aches and pains SO much. I would highly recommend this beautiful center and Walter as your massage therapist!
- DNDenise NemethMay 10, 20265.0Best kept secret in Jacksonville! Perfect location, competitive prices and pristine vibes . My therapist is usually Maurice and he is truly an exceptional massage therapist. His work goes far beyond what you typically expect from a session. He is incredibly intuitive, able to identify problem areas quickly and treat them with precision and care. You can tell he has a deep, working understanding of the body, not just from technique but from the way he approaches each session thoughtfully and intentionally. Maurice’s ability to localize dysfunction and provide meaningful, targeted therapy is genuinely impressive. His knowledge of anatomy is outstanding, and more importantly, he knows how to apply that knowledge in a way that produces real results. Therapists like Maurice are rare. His skill, professionalism, and clinical intuition set him apart, and he absolutely deserves recognition at a higher level. Beyond Maurice himself, the entire experience at this location is phenomenal. The space is impeccable, beautifully maintained, and immediately calming the moment you walk in. The vibe is relaxing and unique, with soothing ocean wave sounds throughout that make the experience feel genuinely restorative. Every therapist I have encountered has been excellent, attentive, and willing to tailor sessions to individual preferences and needs. I cannot recommend Maurice and this location highly enough.
- ATAdinah TorresMay 5, 20261.0We were so excited for our visit to The NOW Massage. The experience was a thoughtful gift from one of my daughter’s dear friend for her 21st birthday, and we walked in smiling and looking forward to a relaxing day together. Unfortunately, the welcome at the front desk immediately changed the tone of the experience. We were met by two stoic front desk staff who appeared very cold and unwelcoming. Instead of a greeting or even a simple “welcome to The NOW,” we were stared at in silence, which made us feel as though we had entered the wrong place or interrupted something serious. Our excitement disappeared almost instantly. When we approached the counter and quietly gave our names, one employee asked questions in a barely audible voice while the other focused on the computer screen and mouse without making any effort to engage with us. The interaction felt awkward and uncomfortable rather than warm or professional. Thankfully, Jimmy and John were wonderful, and the massage experience itself was excellent. They were kind, professional, and truly made the treatment enjoyable. The uncomfortable customer service continued when we checked out. I mentioned several times that gratuity would be handled separately, yet the one who played with the mouse when we arrived turned the screen toward me to emphasize the total cost, seemingly to influence the amount of gratuity given. It felt unnecessary and unsettling. The massage portion of the experience was genuinely great thanks to Jimmy and John. I only wish the front desk could matched the quality of the service provided by the therapists. There are no off days when you’re running a business. Do better ladies.
Frequently Asked Questions About The NOW Massage Jacksonville Town Center
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Jacksonville Town Center offer?
They offer three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, all inspired by Swedish techniques.
What custom enhancements can be added to a massage at The NOW Massage Jacksonville Town Center?
Enhancements include Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Jacksonville Town Center located?
It is located at 4870 Big Island Drive, Suite 4870-10, Jacksonville, FL 32246, USA.
What are the hours of operation for The NOW Massage Jacksonville Town Center?
They are open daily from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Jacksonville Town Center?
You can reach them by phone at +1 904-675-5012 or visit their website at https://thenowmassage.com/jacksonville-town-center/.
Is The NOW Massage Jacksonville Town Center suitable for sports recovery?
Yes, they offer a Sports-Inspired Massage designed to aid recovery and improve performance.
Are there any nearby pet care services close to The NOW Massage Jacksonville Town Center?
Yes, Woof Gang Bakery & Grooming St. Johns Town Center, a pet groomer and store, is nearby, making it convenient to take care of your pet before or after your massage.
What shopping options are available near The NOW Massage Jacksonville Town Center?
Nearby shopping includes Charlotte Russe for women's clothing, Kirkland's for home goods, and J.Crew Factory among others, allowing you to enjoy retail therapy around your visit.
Are there any dining options close to The NOW Massage Jacksonville Town Center?
Yes, you can find places like Libretto's Pizzeria for pizza, Cooper's Hawk Winery & Restaurant for American cuisine, and BurgerFi for burgers nearby, perfect for a meal before or after your massage.
Are there other spa or beauty services near The NOW Massage Jacksonville Town Center?
Yes, nearby options include Massage Heights Town Center for massage therapy, Ideal Image for medical spa services, and Gloss The Nail Lounge for nail and beauty treatments.
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