Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
Brand Certified
The NOW Massage Jacksonville Town Center
4.6(576 reviews)
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
Business Details
4870 Big Island Drive, Jacksonville, FL
32246, United States
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
(904) 675-5012
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
https://www.thenowmassage.com/boutique/jacksonville-town-center
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
About
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Jacksonville Town Center (License # MM 43836) located within The Markets at Jacksonville Town Center offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
The NOW Massage Jacksonville Town Center
4870 Big Island Drive, Jacksonville, FL
32246, United States
Hours
Certified by The NOW Massage Jacksonville Town Center • Aug 30, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 9:00 PM
Products & Services
1 list · 18 items
Explore offerings from The NOW Massage Jacksonville Town Center on 4870 Big Island Drive in Jacksonville, with popular massages and enhancements available at this location.
The NOW Massage Jacksonville Town Center Menu
18 items
Massages
The NOW 50 Minute Massage
$125.00
Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
The NOW 80 Minute Massage
$165.00
Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The Healer 50 Minute Massage
$125.00
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The Healer 80 Minute Massage
$165.00
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
Enhancements
Energetically cleansed, heated crystal stones ease muscle tension and restore balance. Benefits: Boosts circulation. Promotes deeper relaxation. Energy cleansing.
Deep Tissue Enhancement
$20.00
Therapeutic technique used to concentrate on specific areas of muscle tension. Benefits: Reduces muscle pain. Restores mobility. Increases vitality.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
Body Gua Sha Enhancement
$15.00
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Fresh Eyes Enhancement
$10.00
Soothing eye mask made with vitamins and antioxidants. Benefits: Hydrating and cooling. Reduces swelling. Anti-aging.
Herbal heat packs used on neck and back during treatment. Benefits: Increases relaxation. Decreases muscle tension. Relief from stress and anxiety.
Prenatal massage for expecting mothers 12+ weeks. Benefits: Eases muscle tension. Improves circulation. Reduces swelling. Promotes restful sleep.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.6
576 reviews
5 stars
509
4 stars
9
3 stars8
2 stars
12
1 star
38
- GCGenevieve CallipareAug 24, 20265.0I want to recognize Christina D. I honestly can’t say enough amazing things about my experience with her. From the moment the massage began, I felt completely comfortable and at ease. She has such an incredible understanding of how much pressure and strength to use on specific areas that needed the most attention. Every movement felt intentional, almost like she had a perfect flow and it truly made a difference. Her technique is hard to describe into words. The calming atmosphere, combined with Christina’s professionalism and care, made the entire experience feel extremely peaceful. By the end of the massage, I felt completely weightless, relaxed, and rejuvenated. I left with that perfect “massage high” feeling where your mind is quiet, your body feels lighter, and you just feel genuinely euphoric. This was easily one of the most relaxing and restorative massages I’ve ever had. Christina made me feel so comfortable and cared for, and you can truly tell that she takes pride in what she does. I’m already looking forward to a next visit with her and would absolutely recommend her to anyone looking for an amazing massage experience. My only complaint is not doing 80 minutes! I will be back.
- CVCrusita VilaAug 22, 20265.0Lovely and professional place. The staff are very helpful and informative. As a female I prefer a woman, but if you are a male then they have males that work there too. The Atmosphere is a very relaxing area, even while you are in the messages room the place relaxes you enough that you could fall asleep!
- LPLuke PickeringAug 21, 20265.0Had a fantastic massage experience with Lucy during a trip for my wife's and my anniversary. I have metal in my body from a past injury, and Lucy was incredibly attentive and skilled — she worked around it carefully while still relieving tension in every area that needed it. She clearly knows how to read what a body needs. Highly recommend booking with her if you're looking to truly relax and reconnect. We'll definitely be back and please note the place has a great atmosphere with music and design
- LCLeah C.Aug 10, 20262.0NOT WORTH IT AT ALL. I booked last night for 7pm for an 80 minute NOW massage, with the fresh eyes add on and scalp renewal. Total before tip was $185 for all 3. Let me be very clear, the massage therapist was nice and lovely, so not his fault (I don’t think). BUT I booked for 7pm and by the time I used the bathroom, undressed, laid down it was 7:14pm, which is normal and I know it was that exact time because I looked at the clock in the room. I PAID AT 8:20pm. 80 minute massage WHERE? Math isn’t mathing on that alone. Also should’ve been 10 minutes for the fresh eyes and another 10 minutes for the scalp renewal. NEWS FLASH: the fresh eyes is literally just an eye mask??? Also the scalp renewal is just coconut oil rubbed in your hair for a few minutes. Wouldn’t recommend either add on. But regardless, if I had gotten what I paid for 80 minutes massage + 10 mins on fresh eyes + 10 mins on scalp renewal = 100 minutes. HOWEVER the massage started at 7:14pm and I paid at 8:20pm = 66 minutes. So I was basically screwed out of over a half hour of services that I paid for. I still tipped the massage therapist 20% because I’m not sure if it was his fault? But regardless, HIGHLY disappointed in the NOW. I booked this as a birthday treat for myself because I thought it’d be a nice long massage with some extra add ons (paid for). I’m definitely sticking to the cheaper and random massage places moving forward. I will NOT be returning.
- OWOnesha WilliamsAug 6, 20265.0My First time here was a gift for my birthday and it was so amazing. Let’s first start off with the atmosphere… BEAUTIFUL and so relaxing and welcoming as soon as you enter the doorway… they have plenty of photo area if you’ll like to take photos while you waiting on your masseuse. You’ll wait in the lobby area where you will be greeted by your masseuse and they will guide you to this most beautiful private room where they will perform your massage. They have plenty of different choices of massages and you can add on enhancements if you like. They make sure you relax the whole time. I had a lovely lady name Ms. Lourdes and she did amazing she even at the end gave me some advice to get my tension out. I will be back more often because I’m a Mother of Twins 3yr old boys and it was well needed.
Frequently Asked Questions About The NOW Massage Jacksonville Town Center
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Jacksonville Town Center offer?
They offer three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, all inspired by Swedish techniques.
What custom enhancements can be added to a massage at The NOW Massage Jacksonville Town Center?
Enhancements include Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Jacksonville Town Center located?
It is located at 4870 Big Island Drive, Suite 4870-10, Jacksonville, FL 32246, USA.
What are the hours of operation for The NOW Massage Jacksonville Town Center?
They are open daily from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Jacksonville Town Center?
You can reach them by phone at +1 904-675-5012 or visit their website at https://thenowmassage.com/jacksonville-town-center/.
Is The NOW Massage Jacksonville Town Center suitable for sports recovery?
Yes, they offer a Sports-Inspired Massage designed to aid recovery and improve performance.
Are there any nearby pet care services close to The NOW Massage Jacksonville Town Center?
Yes, Woof Gang Bakery & Grooming St. Johns Town Center, a pet groomer and store, is nearby, making it convenient to take care of your pet before or after your massage.
What shopping options are available near The NOW Massage Jacksonville Town Center?
Nearby shopping includes Charlotte Russe for women's clothing, Kirkland's for home goods, and J.Crew Factory among others, allowing you to enjoy retail therapy around your visit.
Are there any dining options close to The NOW Massage Jacksonville Town Center?
Yes, you can find places like Libretto's Pizzeria for pizza, Cooper's Hawk Winery & Restaurant for American cuisine, and BurgerFi for burgers nearby, perfect for a meal before or after your massage.
Are there other spa or beauty services near The NOW Massage Jacksonville Town Center?
Yes, nearby options include Massage Heights Town Center for massage therapy, Ideal Image for medical spa services, and Gloss The Nail Lounge for nail and beauty treatments.
Brand Certified Facts from The NOW Massage Jacksonville Town Center
This information is certified by The NOW Massage Jacksonville Town Center and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified August 30, 2026Yext Knowledge Graph
- Address
- Categories
- Geo coordinates
- Legal business name
- Hours of operation
- Phone number
- Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: