Certified by The NOW Massage Jacksonville Town Center • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Jacksonville Town Center (License # MM 43836) located within The Markets at Jacksonville Town Center offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Jacksonville Town Center • Jul 05, 2026
Certified by The NOW Massage Jacksonville Town Center • Jul 05, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 9:00 PM
Products & Services
1 list · 18 items
Explore offerings from The NOW Massage Jacksonville Town Center on 4870 Big Island Drive in Jacksonville, with popular massages and enhancements available at this location.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.6
538 reviews
5 stars
479
4 stars7
3 stars8
2 stars
10
1 star
34
DW
Danielle Watson
2 days ago
1.0
NOW Massage has erroneously charged me almost $1,700 for a membership I never signed up for. I spoke with two women today about it who mentioned the manager would call me to resolve it. When I phoned to follow up, the woman who answered the phone hung up on me. I spoke calmly and professionally. I am really hoping we can resolve this quickly, ethically, and responsibly.
TN
T Nicole
2 days ago
5.0
Faith did an amazing job! She was very intentional, polite and trustworthy. I was very comfortable and relaxed within our consultation. During my experience she made sure to check in with me on the pressure of my massage. Thank you
AA
Allison Adams
Jul 3, 2026
5.0
Lourdes was amazing and you can tell she truly loves helping people. She was so caring and considerate. My mind and body felt immediately better after my service. I will definitely book with her again.Thank you!
IM
Irma Motta
Jun 30, 2026
5.0
I stopped on a whim today and got their signature massage, added hot stones and the coconut head scrub. This was my first time at The Now and I thoroughly enjoyed my time there. Maurice was fantastic. I left feeling buttery and relaxed 🤎
MY
Meghan Yoder
Jun 25, 2026
1.0
I rarely leave negative reviews, but unfortunately my experience with NOW Massage Therapy was disappointing from beginning to end.
For my husband's birthday, I purchased and prepaid for a massage online, including the deep tissue add-on. When he arrived, he was charged again for the deep tissue service that had already been paid for. They seemingly extended his massage into a point of sale, but the experience left such a poor impression that he didn't plan to return anyways. Later, I discovered I had also been charged for a membership. After calling, we were told the membership could be transferred so I could use it instead.
When I arrived for my appointment, the confusion only continued. There were multiple issues with my account because of my husband's information versus mine, phone numbers, email addresses, and shared membership access. I was even asked to enter a fake email address because they couldn't get the system to work correctly. Throughout check-in, I was asked multiple times if I wanted to purchase add-ons, despite the fact that I was already trying to sort out billing errors that originated with the business.
Before my massage, I asked where the restroom was. I was told to go to the end of the hallway and turn left. I ended up standing in front of an exit door, unsure whether opening it would trigger an alarm while massages were in progress. I had to walk all the way back to the front desk to ask again before finally finding the restroom. It seems like such a simple thing, but it added to an already frustrating experience.
The massage area itself was calming in appearance, but not in practice. The rooms are separated by large partitions and curtains, making it easy to hear other clients coughing, talking, or reacting to their massages. It felt awkward and lacked the privacy I expect during a massage.
To make matters worse, my massage started late at approximately 1:42 p.m. and ended around 2:21 p.m., well short of the full session I had paid for. The massage therapist used an excessive amount of oil, communicated very little, never checked in about pressure, and I had to repeatedly tell her when the pressure was too intense or when she was working on particularly tender areas.
Overall, the entire experience felt disorganized and unprofessional. The staff seemed far more focused on selling new memberships and add-ons than resolving issues for customers whose accounts had already been mishandled.
I cannot recommend NOW Massage Therapy based on my experience. Between the billing errors, poor communication, confusing check-in process, shortened massage, and lack of professionalism, this was easily a 1-star experience.
I asked today to cancel our membership and was told a "note would be placed in the system" but couldn't be provided documentation of proof. Consider the date of this review to be said proof.
Frequently Asked Questions About The NOW Massage Jacksonville Town Center
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Jacksonville Town Center offer?
They offer three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, all inspired by Swedish techniques.
What custom enhancements can be added to a massage at The NOW Massage Jacksonville Town Center?
Enhancements include Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Jacksonville Town Center located?
It is located at 4870 Big Island Drive, Suite 4870-10, Jacksonville, FL 32246, USA.
What are the hours of operation for The NOW Massage Jacksonville Town Center?
They are open daily from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Jacksonville Town Center?
You can reach them by phone at +1 904-675-5012 or visit their website at https://thenowmassage.com/jacksonville-town-center/.
Is The NOW Massage Jacksonville Town Center suitable for sports recovery?
Yes, they offer a Sports-Inspired Massage designed to aid recovery and improve performance.
Are there any nearby pet care services close to The NOW Massage Jacksonville Town Center?
Yes, Woof Gang Bakery & Grooming St. Johns Town Center, a pet groomer and store, is nearby, making it convenient to take care of your pet before or after your massage.
What shopping options are available near The NOW Massage Jacksonville Town Center?
Nearby shopping includes Charlotte Russe for women's clothing, Kirkland's for home goods, and J.Crew Factory among others, allowing you to enjoy retail therapy around your visit.
Are there any dining options close to The NOW Massage Jacksonville Town Center?
Yes, you can find places like Libretto's Pizzeria for pizza, Cooper's Hawk Winery & Restaurant for American cuisine, and BurgerFi for burgers nearby, perfect for a meal before or after your massage.
Are there other spa or beauty services near The NOW Massage Jacksonville Town Center?
Yes, nearby options include Massage Heights Town Center for massage therapy, Ideal Image for medical spa services, and Gloss The Nail Lounge for nail and beauty treatments.
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