Cosmetics StoreBeauty Supply StorePersonal Care Product SupplyMakeup ArtistPerfume StoreHair Care Supply StoreSephora
Come in and share the beauty. At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. Check out fan-favorite brands like FENTY BEAUTY by Rihanna, Drunk Elephant, Tatcha, and affordable picks from Sephora Collection. Visit our website to learn more about what's happening at your Sephora, like exclusive product launches, brand events, and more.
In a hurry? Get your order fast and easy with in-store or curbside online order pick-up options that work for you (availability varies by location):
1. Enter from Midtown Pkwy. and drive towards Sections A, B and C sign
2. Look for Sephora's curbside pickup sign
3. Park in designated space
We can't wait to see you!
Explore offerings from SEPHORA on 10281 MIDTOWN PKWY in JACKSONVILLE, with popular makeup services, skincare services, and facial waxing available at this location.
In-Store Services
9 items
Makeup Services
Get the look you'll love with Sephora Makeup Services
$30 (30 minutes) Need to look polished fast? Our Feature Focus service is the perfect way to spotlight a single feature, whether it’s a bold eye, dramatic lips, or sculpted cheekbones. Your personalized consultation and makeup application include special tips and techniques on how to recreate the look at home. Health and Hygiene Guidelines will be applied. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$60 (60 minutes) Design a complete makeup look, custom-tailored to you, with the help of our highly skilled artists. Whether you’re going out with friends or just because, our full-face service creates your desired look, including eyes, lips and face. Your personalized session includes special tips and techniques on how to recreate the look at home. Health and Hygiene Guidelines will be applied. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$90 (90 minutes) Go all out with a high-glam makeup look, custom-created for you. Highly elevated, in-depth makeup techniques are used for the perfect contour and highlight, dramatic eyes, bold lips, or whatever look you want. Your personalized consultation and makeup application include special tips and techniques on how to recreate the look at home. Health and Hygiene Guidelines will be applied. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
Skincare Services
Get glowing skin with Sephora's Perk by Hydrafacial treatments for the face and lips
$30 (15 minutes) Treat lips to a hydrated, plumped-up look with this gently exfoliating and nutrient-rich treatment, performed by our licensed esthetician Beauty Advisors. Health and Hygiene Guidelines will be applied. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$60 (30 minutes) Your best skin starts here. This exclusive facial exfoliates and hydrates skin with pore-purifying technology, performed by our licensed esthetician Beauty Advisors. You’ll also receive a personal skin consultation and a regimen of products based on your skincare needs. Best results are seen when service is received monthly. Health and Hygiene Guidelines will be applied. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$80 (45 minutes) Get two amazing Perk Treatments in one for glowing, hydrated skin and full, nourished lips. This innovative face-and-lip service is performed by our licensed esthetician Beauty Advisors. You’ll also receive a personal skin consultation and a regimen of products based on your skincare needs. Health and Hygiene Guidelines will be applied. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$22 (20 Minutes) Get your brows expertly shaped by a licensed Beauty Advisor. Your full service includes custom brow-mapping, waxing to your desired look, and a final touch of soothing aloe and SPF. Health and Hygiene Guidelines will be applied. Clients who are under 12 years old cannot receive waxing services. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$30 (30 Minutes) Get expertly groomed by a licensed Beauty Advisor. This combo features a brow and lip wax. Your full service includes custom brow mapping, waxing to your desired look, and a final touch of soothing aloe and SPF. Health and Hygiene Guidelines will be applied. Clients who are under 12 years old cannot receive waxing services. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
$40 (30 Minutes) Get expertly groomed by a licensed Beauty Advisor with a brow, lip, and chin wax. Your full service includes custom brow mapping, waxing to your desired look, and a final touch of soothing aloe and SPF. Health and Hygiene Guidelines will be applied. Clients who are under 12 years old cannot receive waxing services. Clients who are under the age of 18 must have a guardian or parent review and complete the waiver.
Reviews
4.3
647 reviews
5 stars
472
4 stars
68
3 stars
23
2 stars
20
1 star
64
II
iheartjacksonville7452
Jun 16, 2026
5.0
Very busy store, but employees are always working hard to make sure you have a good experience. Teresa was very kind even when she was helping multiple people she still made sure we were taken care of.
CC
Chelsea
Jun 15, 2026
5.0
The ladies were super sweet and helpful. Honest about the makeup which I loved.
MA
Mohammed AlSihani
Jun 13, 2026
5.0
المعرض جميل لكن غالبا مزدحم
SL
sharityn lugo
Jun 12, 2026
5.0
One of my favorite stores
SS
Sophia Beattie (Soph)
May 28, 2026
5.0
When I tell you that I had the *BEST* experience I have ever had in any makeup store earlier today at Sephora in Towncenter- I am telling the cold, cute truth!
Ms. Tatiana, Shannon, Teresa D., and Cristina (store manager) were phenomenal sales reps, MUAs, and cashiers. They took their valuable time to help me find the proper products for my unique skin needs, as well as some products for my husband. I have often felt judged in makeup stores, or felt like an annoyance, but here- here, I learned something. All of these ladies educated me, all with an air of grace and friendliness.
We had a bit of a hiccup with my Sephora Credit card, and Teresa went out of her way to fix my account and even call Sephora corporate right then and there (she made sure other clients were being checked out efficiently!) to rectify the issue. I walked out with $500 worth of gifts and products for my husband and I.
Seriously, I rarely write reviews, only when it is *really* good or bad, and this was just out of the park.
Shop here, you will not regret it! <3 I WILL be back!
Are there any special holiday hours or closures for Sephora?
Sephora is closed on November 27, 2025 and December 25, 2025. On other holidays, hours vary, with most days open between 6:00 AM and 9:00 PM.
What brands can I find at the Sephora store in Jacksonville?
You can find popular brands like Fenty Beauty by Rihanna, Drunk Elephant, Chanel, Estée Lauder, and many more.
Does Sephora in Jacksonville accept mobile payments and debit cards?
Yes, Sephora accepts debit card payments and mobile NFC payments like Apple Pay and Google Pay.
Is the Sephora store wheelchair accessible?
Yes, the store has a wheelchair accessible entrance to accommodate all customers.
Can I find Sephora at the St. Johns Town Center shopping area?
Yes, the Sephora store is located in the St. Johns Town Center area in Jacksonville, a popular shopping center with many stores and dining options.
What nearby dining options are available around Sephora?
Nearby dining options include Marble Slab Creamery for ice cream and smoothies, Great American Cookies bakery, and California Pizza Kitchen restaurant.
Are there other beauty and fashion stores near Sephora?
Yes, nearby you can find Kay Jewelers for jewelry, Claire's for fashion accessories and piercing, and Charlotte Tilbury for cosmetics and beauty salon services.
How can I pick up my online Sephora order at this location?
You can pick up your online order in-store or use curbside pickup by entering from Midtown Parkway, following signs to Sections A, B, and C, and parking in designated Sephora curbside spots.
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