Brand Certified
The NOW Massage RiNo
4.7(191 reviews)
Certified by The NOW Massage RiNo • May 17, 2026
Business Details
2823 Larimer St, Denver, CO
80205, United States
Certified by The NOW Massage RiNo • May 17, 2026
(720) 769-7553
Certified by The NOW Massage RiNo • May 17, 2026
https://www.thenowmassage.com/boutique/rino
Certified by The NOW Massage RiNo • May 17, 2026
About
Certified by The NOW Massage RiNo • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage RiNo located on Larimer Street in the bustling arts district offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage RiNo • May 17, 2026
Hours
Certified by The NOW Massage RiNo • May 17, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday10:00 AM - 9:00 PM
Reviews
4.7
191 reviews
5 stars
171
4 stars
5
3 stars
6
2 stars
4
1 star
5
- KGKarlee GaileyMay 11, 20265.0Really enjoyed my massage. Madly did an excellent job focusing on my problem spots and got a lot of relief. I will be back!
- ETEmily TorresMay 3, 20265.0Wow, such a good massage. It's like my massage therapist knew where my pain was. 10/10
- JJJennaMay 3, 20261.0We arrived early for our scheduled appointments, only to be informed that my daughter had been switched from a female massage therapist to a male therapist without any prior notice. When we explained that we specifically requested a female therapist, we were told they couldn’t accommodate that until later in the day. They then rescheduled us for 30 minutes later with a female therapist. However, after waiting again, we were told that the therapist was now refusing to provide the service. The therapist came out and stated, “I’m not doing five in a row,” and walked away. At that point, we were told there was nothing else they could do and that we could come back another day. This appointment was scheduled a week in advance and confirmed prior to our visit. We ended up spending nearly an hour there and left with nothing but a cancelled appointment and a very disappointing experience. The lack of communication and professionalism was unacceptable. We will not be returning.
- SWSpencer WhiteApr 30, 20263.0Had a great massage here! The space was freezing cold. My feet were so cold it was hard to relax
- AGAlaina GoodlettApr 18, 20265.0Had a lovely experience with Marilyn! It was my first massage and she checked in with my comfort levels throughout the experience. I'm very glad I booked the 80 minute experience because it felt like it just flew by! I don't think a monthly membership is currently in my budget but i'll definitely be back in the future!
Frequently Asked Questions About The NOW Massage RiNo
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Do you have a sauna?
Yes, we offer Infrared Sauna at our boutique, which you can book before or after your massage.
What are the benefits of Infrared Sauna?
Infrared heat and chromotherapy provide many benefits. Some of the most notable include:
- Detoxifies by releasing toxins and impurities
- Relieves muscle tension, boosts circulation and restores balance
- Reduces stress and promotes restful sleep
- Strengthens the immune system
- Improves skin clarity and glow
- Red light chromotherapy enhances energy
Brand Certified Facts from The NOW Massage RiNo
This information is certified by The NOW Massage RiNo and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified May 17, 2026Yext Knowledge Graph
- Address
- Categories
- Geo coordinates
- Legal business name
- Hours of operation
- Phone number
- Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: