Certified by The NOW Massage Cherry Creek • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Cherry Creek located on Saint Paul Street in the heart of the Cherry Creek North District offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
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Onsite servicesAvailable
Kid friendlyNot available
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Certified by The NOW Massage Cherry Creek • Jul 05, 2026
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.5
155 reviews
5 stars
130
4 stars
6
3 stars2
2 stars
6
1 star
11
CL
Carlie Lucero
Jun 26, 2026
5.0
I had Sharena P. for a prenatal massage and it was hands down the best massage I've had! I was 16 weeks 5 days pregnant and she was able to find my more tighter spots that I didn't even realize were tight. She focus on them and was able to relieve that tightness I had. I was so surprised with how amazing it felt. I wish I would have done 80 minutes and yes it was a little expensive but totally worth it!
JW
Joey Wilson
Jun 23, 2026
5.0
Having had a medical procedure recently, Timothée met my request for a gentle, lymphatic massage. It was very effective and relaxing. Just perfect
KR
Kaylynn Rose
Jun 15, 2026
5.0
I got a massage from Sharena and they did amazing! Very professional and created a calm and comfortable experience overall. They focused on my problem areas and had great pressure and communication. Would definitely recommend you book your next massage with her!
LP
Lori Pass
Jun 12, 2026
5.0
⭐⭐⭐⭐⭐
I cannot say enough wonderful things about Now Massage in Cherry Creek! From the moment you walk in, the environment is absolutely stunning — beautifully designed, with a calming ambience that instantly melts away any stress. The soft lighting, soothing scents, and serene atmosphere make it feel like a true escape from the outside world.
The service is top-notch from start to finish. My massage therapist Sherena was absolutely incredible — incredibly skilled, attentive, and intuitive about exactly what my body needed. She delivered one of the best massages I've ever had, and I left feeling completely renewed.
I'm already looking forward to rebooking with Sherena! If you're in the Cherry Creek area and need a little self-care, look no further. Highly, highly recommend!
LP
Leah Prochazka
Jun 8, 2026
2.0
Really disappointing.
I also work in services, so I don’t want to include my massage therapists name as she mentioned she has only been in the field for less than a year. The experience did not at all correlate with the price.
Firstly, she asked what I wanted to work on and I mentioned I wanted my hands to be a focus since I am an esthetician and I’m feeling that wear and tear. Not only did she spend around 30 seconds on each hand, but she didn’t massage more than where my hand connected with my wrist.
The rest of the massage included what felt like just rubbing oil with no technique. Many parts of my body don’t feel like they were massaged at all. When she got to my back, she asked if I was comfortable with her going over my lower and middle back. I was really excited for this since I sit in a swivel chair all day. She never touched my lower back. I have a little Amazon massager that I am unfortunately going to lay on later like I always do since it feels incomplete and still sore from never even being addressed especially when she mentioned she would.
Her flow and pressure were both good, but the massage itself just felt like rubbing oil than actual massage.
I also paid extra for the scalp add on. She did this in the beginning when I was facing up. She did not shift my head at all and only got the sides, top, and base of my head, the entire back was left alone. When she prompted me to flip, I thought she might go back over now that the back of my head had been exposed and she did not. It was really disappointing for paying extra for it.
When I we finished, Kaylynn at the front desk asked me how it was and I told her it was good (out of politeness due to other people in the lobby) and that I wanted to promptly cancel the membership I had paid for the day prior. She asked 0 questions about this, and it felt super hurried. I still wanted to leave gratuity since as a service provider myself I’m aware that’s where most of the take home is, but I figured like in every other studio ever, I would be able to choose the amount of gratuity as I was going to leave 10-15%. When I said yes, she added on 20% without even asking if that would be okay. I did not want to leave 20% since she didn’t do the things we had talked about.
I had been saving a gift card from a client for this massage for several months and was really excited to use it, so it was incredibly disappointing for this to be the experience. My shoulders are still tight, same with my hands and my lower back. This is something I would expect more from one of those one off places in a mall. Not for a $200 service in cherry creek.
Frequently Asked Questions About The NOW Massage Cherry Creek
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Cherry Creek offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, each customizable with enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Cherry Creek located?
It is located at 291 Saint Paul St, Denver, CO 80206, in the Cherry Creek North District.
What are the operating hours of The NOW Massage Cherry Creek?
The spa is open daily from 10:00 AM to 9:00 PM.
How can I contact The NOW Massage Cherry Creek to book an appointment?
You can call them at +1 720-222-3366 or visit their website at https://thenowmassage.com/cherry-creek/ to book an appointment.
Does The NOW Massage Cherry Creek offer gift cards?
Yes, they offer Massage Gift Cards which can be gifted for an energy shift and healing experience.
I am visiting Cherry Creek North; what nearby restaurants can I visit before or after my massage?
Nearby restaurants include Le Bilboquet Denver for French cuisine, Denver Curry House for Indian food and cocktails, Sweetgreen for healthy salads, and Cucina Colore for Italian dishes and pizza.
What wellness or beauty services are available near The NOW Massage Cherry Creek?
Nearby wellness options include Restore Hyper Wellness for health services, Madison Reed and Therese Salon for hair and beauty treatments, and Moja Beauty for spa services.
Are there any nearby clothing or fashion stores in the Cherry Creek North area?
Yes, nearby clothing stores include Zegna, Andrisen Morton, A Line Boutique, Mariel, and Vertu, offering a variety of men's and women's fashion and accessories.
What categories of services does The NOW Massage Cherry Creek belong to?
The spa specializes in Massage Spa, Spa, and Massage Therapy services.
Can I find hair salons nearby The NOW Massage Cherry Creek?
Yes, there are several nearby hair salons such as Madison Reed, Therese Salon, Top Dot, Tricia Goodman at Bloom Salon Plus, Bloom Salon Plus, Salon Therese, and Phoebe Therese Salon.
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