Certified by The NOW Massage Cherry Creek • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Cherry Creek located on Saint Paul Street in the heart of the Cherry Creek North District offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Cherry Creek • May 17, 2026
Certified by The NOW Massage Cherry Creek • May 17, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday10:00 AM - 9:00 PM
Reviews
4.4
136 reviews
5 stars
110
4 stars
6
3 stars2
2 stars
6
1 star
12
RA
Richard P. Akoto
May 9, 2026
5.0
Great service and knowledge! Great visuals and atmosphere.
AC
Alex Covert
Apr 27, 2026
5.0
Adam provided a firm and effective deep tissue massage. He listened to my requests and really hit the areas tight in my back. Highly recommend Adam if you need a high-pressure massage!!
MM
Marge
Apr 13, 2026
1.0
I hesitated to leave this review, as I’m a licensed massage therapist myself and understand how feedback can affect both morale and income. However, my experience was poor enough that I felt it was important to share.
I came in for a much-needed deep tissue massage and was picked up late for my appointment. Gavin seemed a bit off from the start—almost rushed or unsettled—which stood out to me, especially since I confirmed I was his first appointment of the day.
During the consultation, I explained my background as a massage therapist and shared that I was specifically looking for trigger point work, along with focused attention on my calf muscles due to running. While I’ve encountered therapists who prefer to take their own approach, I got a dismissive impression—as if my input wasn’t being considered—which was disappointing.
During the treatment, the overall flow felt very inconsistent. There was little continuity or connection, and he frequently jumped between areas without a clear structure. The pressure also varied significantly, making it difficult to relax or feel effective therapeutic work being done. Unfortunately, the experience felt less refined than what I would expect, even compared to entry-level training environments.
Additionally, as a female client, proper draping is extremely important to me. I felt that this was an area that needs improvement, as it did not consistently feel secure or professionally executed throughout the session.
I don’t say this lightly, but I believe Gavin would benefit from additional training and perhaps taking more time to settle into his sessions, as his energy felt rushed and that carried into the experience.
I would consider returning to Now Massage, but I would not book with Gavin again, and I would not recommend him based on this visit.
MM
Megan McCauley
Apr 2, 2026
5.0
I’ve been coming to the NOW Cherry Creek for the last year and a half or so. I joined their membership for the 80 min massages and thought it was a great deal! Nicholas S (Nick) is one of the best massage therapists I’ve ever had! I’ve seen him for the regular NOW massage with and without deep tissue as well as a Prenatal Glow Massage and all have always been fantastic. Highly recommended Nick at the NOW.
JA
JB Advetures
Mar 31, 2026
2.0
Hello, i decided for the first time to get a massage but i had some issues with my visit that left me walking away quite sad and inpain.
I paid a total of 220$ usd (10$ tip) for a pretty rough massage but it felt like i only got a deep tissue and cupping only when i also wanted a full massage. I didnt get my back (softly) or arms or fingers massaged for the whole 80min under the reason of (i didnt remove my bracelets) at the start of the massage which unfortunately ruined my experience because they had said this after the massage was completed. This is a more minor but still important. My massage was originally scheduled got 3pm.(i arrived at 2:45pm) But it actually started at 3:11pm. And ended at 4:20pm. Which is 69 minutes. I didn't get what i paid for unfortunately. And ill probably never come back after more consideration, it gave me a really bad impression and the force used in the deep tissue (as i had requested on the website light to medium force) left me in a-bit of pain for the duration of that afternoon.
I showed no disrespect or opinion just trusting the job to the therapist. I had only wished he had explained and followed the time better. Not saying ITs necessarily a waste of money but Atleast my experience alone felt as.
The atmosphere and place is really nice the beds are sort of comfortable for a tall person. But thats all i can really say. Maybe because i was inexperienced but i felt like there could be better places.
4/10
Frequently Asked Questions About The NOW Massage Cherry Creek
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Cherry Creek offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, each customizable with enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Cherry Creek located?
It is located at 291 Saint Paul St, Denver, CO 80206, in the Cherry Creek North District.
What are the operating hours of The NOW Massage Cherry Creek?
The spa is open daily from 10:00 AM to 9:00 PM.
How can I contact The NOW Massage Cherry Creek to book an appointment?
You can call them at +1 720-222-3366 or visit their website at https://thenowmassage.com/cherry-creek/ to book an appointment.
Does The NOW Massage Cherry Creek offer gift cards?
Yes, they offer Massage Gift Cards which can be gifted for an energy shift and healing experience.
I am visiting Cherry Creek North; what nearby restaurants can I visit before or after my massage?
Nearby restaurants include Le Bilboquet Denver for French cuisine, Denver Curry House for Indian food and cocktails, Sweetgreen for healthy salads, and Cucina Colore for Italian dishes and pizza.
What wellness or beauty services are available near The NOW Massage Cherry Creek?
Nearby wellness options include Restore Hyper Wellness for health services, Madison Reed and Therese Salon for hair and beauty treatments, and Moja Beauty for spa services.
Are there any nearby clothing or fashion stores in the Cherry Creek North area?
Yes, nearby clothing stores include Zegna, Andrisen Morton, A Line Boutique, Mariel, and Vertu, offering a variety of men's and women's fashion and accessories.
What categories of services does The NOW Massage Cherry Creek belong to?
The spa specializes in Massage Spa, Spa, and Massage Therapy services.
Can I find hair salons nearby The NOW Massage Cherry Creek?
Yes, there are several nearby hair salons such as Madison Reed, Therese Salon, Top Dot, Tricia Goodman at Bloom Salon Plus, Bloom Salon Plus, Salon Therese, and Phoebe Therese Salon.
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