Certified by The NOW Massage Boulder • Aug 30, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Boulder located on Pearl Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
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Location
Certified by The NOW Massage Boulder • Aug 30, 2026
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.9
535 reviews
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507
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CS
Cece Steer
Aug 26, 2026
5.0
I’ve been coming to The NOW for a little over a year now and it’s the best massage place I’ve been to. Dave is the best massage therapist I’ve had! 10/10 recommend.
AL
Alycia Little
Aug 25, 2026
5.0
Can’t rave enough about Tim! I’ve been a return client for almost a year and every massage has been better than the last. Tim is deeply knowledgeable about how the smallest movements can have substantial impact. His tips and tricks have been easy to integrate into my regular routine and have been so helpful to understanding bad habits and ways to prevent muscle strain. Most importantly, Tim clearly cares deeply for his clients and listens intently to changing needs. TY Tim!
AL
Amanda Dufresne Lee
Aug 15, 2026
5.0
I just had the best massage of my life from Keith. I can't rave enough about him: he asked about injuries and areas of focus, had the perfect amount of pressure, and timed everything so well for my 80 minute massage. I left feeling incredible.
SP
Stacey Potter
Aug 11, 2026
2.0
I had a massage here and it wasn’t terrible but wasn’t satisfying-the kind of massage that makes you dream of a real massage and leaves you feeling wanting-more than before. I was very clear I needed deep tissue, but the therapist-who was absolutely a lovely, respectful, and kind man-didn’t even press as hard as my 7 year old. I felt awkward and yet still kept telling him over and over again I needed it harder, but he didn’t 🤷♀️. It was like taking a bath in the winter when the hot water is waning-it left me wanting, worse than before I came in. I paid $150 for the massage, and still gave him a tip of $50. I feel pretty resentful about it now, I just don’t want anyone in service to not earn good money. But he did debrief me after the massage, and even without me mentioning anything-he said he realized afterwards that he didn’t do it harder even when I kept asking🤷♀️. It was like eating cold soup.
LR
Lauren Reinert
Aug 8, 2026
5.0
I had a really great actually amazing massage from Jeremy. It had been quite a while since I got a really good massage. I was new to the now so I was unsure what to expect. The whole experience was phenomenal. The environment was relaxing. Jeremy was an excellent massage therapist. I am booked again two weeks out and this is gonna be part of my self-care regimen. I highly recommend him to anybody looking for a solid massage
Frequently Asked Questions About The NOW Massage Boulder
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Boulder offer?
The NOW Massage Boulder offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage. They also provide custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Boulder located?
The NOW Massage Boulder is located at 3000 Pearl Parkway, Boulder, CO 80301, USA.
What are the operating hours of The NOW Massage Boulder?
The spa is open Monday through Saturday from 10:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage Boulder to make an appointment?
You can call The NOW Massage Boulder at +1 720-845-0882 or visit their website at thenowmassage.com/boulder/ for appointments.
Is The NOW Massage Boulder present on social media?
Yes, The NOW Massage Boulder has a Facebook page available at https://www.facebook.com/107932821905400.
What nearby places can I visit before or after my massage at The NOW Massage Boulder?
You can visit nearby places such as Curtis Park Delicatessen for a meal, Barnes & Noble bookstore for some reading, or relax at Beem Light Sauna Boulder health spa.
Are there any fitness or wellness facilities near The NOW Massage Boulder?
Yes, HOTWORX, a yoga studio and gym, and BlissWorks Physical Therapy are nearby, which complements wellness activities around The NOW Massage Boulder.
Where can I find accommodation near The NOW Massage Boulder?
Nearby accommodations include RÊVE Boulder and Hyatt Place Boulder/Pearl Street, both located close to the massage spa.
Can I find dining options near The NOW Massage Boulder?
Yes, there are several dining options nearby such as Mason's Dumpling Shop, Street Legal Pizza, Ras Kassa's Ethiopian, and Zeal for various cuisines.
What is the atmosphere or ambiance like at The NOW Massage Boulder?
The NOW Massage Boulder provides an oasis to disconnect and reconnect within, offering approachable luxury with high-quality massages and custom enhancements for relaxation and healing.
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