Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
Brand Certified
The NOW Massage Phoenix Camelback
4.9(474 reviews)
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
Business Details
4869 North 20th Street, Phoenix, AZ
85016, United States
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
(602) 853-4262
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
https://www.thenowmassage.com/boutique/phoenix-camelback
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
About
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
Massage SpaSpaMassage Therapy
"The NOW Massage Phoenix Camelback located within The Shops at Town & Country offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
The NOW Massage Phoenix Camelback
4869 North 20th Street, Phoenix, AZ
85016, United States
Hours
Certified by The NOW Massage Phoenix Camelback • Aug 30, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 9:00 PM
Products & Services
1 list · 18 items
Explore offerings from The NOW Massage Phoenix Camelback on 4869 North 20th Street in Phoenix, with popular massages and enhancements available at this location.
The NOW Massage Phoenix Camelback Menu
18 items
Massages
The NOW 50 Minute Massage
$125.00
Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
The NOW 80 Minute Massage
$165.00
Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The Healer 50 Minute Massage
$125.00
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The Healer 80 Minute Massage
$165.00
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
Enhancements
Energetically cleansed, heated crystal stones ease muscle tension and restore balance. Benefits: Boosts circulation. Promotes deeper relaxation. Energy cleansing.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
Body Gua Sha Enhancement
$20.00
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
Deep Tissue Enhancement
$20.00
Therapeutic technique used to concentrate on specific areas of muscle tension. Benefits: Reduces muscle pain. Restores mobility. Increases vitality.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Herbal heat packs used on neck and back during treatment. Benefits: Increases relaxation. Decreases muscle tension. Relief from stress and anxiety.
Fresh Eyes Enhancement
$15.00
Soothing eye mask made with vitamins and antioxidants. Benefits: Hydrating and cooling. Reduces swelling. Anti-aging.
Prenatal massage for expecting mothers 12+ weeks. Benefits: Eases muscle tension. Improves circulation. Reduces swelling. Promotes restful sleep.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.9
474 reviews
5 stars
461
4 stars4
3 stars1
2 stars4
1 star4
- BBBri2 days ago5.0I had Samantha B. today, and she was absolutely amazing! If I lived in the area, I would 100% book with her monthly. Not only did she provide an incredible service, but she also took the time to help me with breathwork and explain why I may be experiencing pain and tension in certain areas of my body. She was knowledgeable, attentive, and made the entire experience so relaxing and helpful. I would highly recommend Samantha to anyone looking for a great massage and a truly thoughtful experience!
- EMEmma Martinie6 days ago5.0I have been going to The Now for two years now and it is absolutely incredible each time. The energy and vibes here allow you to go into a wonderful meditation each time. Recently, I have been seeing Susan and she is just wonderful. I have Erbs Palsy and Susan has been able to treat this in ways I did not think were possible. Thank you Susan for all that you do.
- NDNadia DedieAug 25, 20265.0I have really enjoyed my experience receiving massages at the NOW! I highly recommend Luis - he is everything I could want in a massage therapist: extremely knowledgeable, professional, and very skilled in massage therapy. I always recommend him to my friends and family.
- VVVLEXVMVSICAug 25, 20265.0Yuki is absolutely wonderful! She is kind, compassionate, patient, and incredibly easy to talk to. She creates such a comfortable and supportive environment and always makes me feel heard and understood. I truly appreciate her thoughtful approach and the care she brings to every conversation. I’m very grateful to have found her and would absolutely recommend her to anyone looking for a therapist who is genuinely caring and supportive. ❤️
- CMChuck MarkosAug 25, 20265.0Genevieve is an exceptional massage therapist. She listens carefully, applies exactly the right amount of pressure, and has an intuitive understanding of where and how to work without relying on a one-size-fits-all routine. I have several longstanding injuries from my military service—including a bad ankle, a damaged knee, shoulder mobility issues, and chronically tight hips—but I still work hard to stay active and in shape. Genevieve has been tremendously helpful with my recovery, reducing tightness and improving my range of motion. I consistently leave feeling noticeably better and moving more freely. She is skilled, attentive, professional, and clearly takes pride in helping her clients. I’m extremely glad I found her!
Frequently Asked Questions About The NOW Massage Phoenix Camelback
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Phoenix Camelback located?
It is located at 4869 North 20th Street, Suite B29, Phoenix, AZ 85016, USA, within The Shops at Town & Country.
What types of massage services does The NOW Massage Phoenix Camelback offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Phoenix Camelback?
They are open every day from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Phoenix Camelback for bookings or inquiries?
You can call them at +1 602-853-4262 or email at camelback@thenowmassage.com.
Does The NOW Massage Phoenix Camelback have a website where I can learn more?
Yes, their website is https://thenowmassage.com/phoenix-camelback.
What categories does The NOW Massage Phoenix Camelback belong to?
It is categorized as a Massage Spa, Spa, and Massage Therapy provider.
Are there places nearby The NOW Massage Phoenix Camelback where I can do yoga?
Yes, nearby yoga studios include The Biltmore Studio and Biltmore Hot Yoga, great options for complementing your relaxation and wellness routine.
What dining options are close to The NOW Massage Phoenix Camelback?
Nearby dining options include BreezyBerry, The Macintosh, Grassroots Kitchen & Tap, Pizzeria Bianco, Cyprus Grill of Phoenix, Snooze, an A.M. Eatery, Spasso Pizza & Mozzarella Bar, Pie Zanos Kitchen, and Nekter Juice Bar.
Is there a gym or fitness center near The NOW Massage Phoenix Camelback?
Yes, LA Fitness is a nearby gym and sports and recreation venue for your fitness needs.
Are there any salons or beauty spas nearby for additional pampering?
Distinctive Salon Aveda and Bluemercury are nearby beauty salons and spas where you can enjoy additional beauty treatments.
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