Certified by The NOW Massage Phoenix Camelback • May 17, 2026
Massage SpaSpaMassage Therapy
"The NOW Massage Phoenix Camelback located within The Shops at Town & Country offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Phoenix Camelback • May 17, 2026
Certified by The NOW Massage Phoenix Camelback • May 17, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 9:00 PM
Reviews
4.9
351 reviews
5 stars
340
4 stars4
3 stars1
2 stars3
1 star3
KM
Katherine McKeon
3 days ago
5.0
Tashiana is one of the best massage therapists I’ve had! I came out of my massage feeling like a million bucks! She asked specific questions to inform what type of massage technique would be best. She is sweet as can be and I couldn’t recommend her highly enough!
JN
Jada Nacole
5 days ago
5.0
Ajay gave me a massage today, 100/10 he was so sweet and gentle! Normally I don’t get male massages but because of him I will definitely be coming back to see him! By far this place is my #1 fav massage boutique. Also the receptionist are very sweet & kind too! I’m from Houston, Tx but they definitely left a memorable experience 💕
KL
Kalynn L
May 13, 2026
5.0
Tashiana triggered several SER’s for me and this was the first time I’ve ever experienced that so intensely. She allowed a safe space to lean into it and it was impactful and healing. She made me feel very comfortable and helped me get through the tremendous pain. Super grateful for that experience. She was amazing to work with and I look forward to my next session.
BH
Brenton Hamann
May 10, 2026
2.0
Booked a pregnancy massage for my wife about 3 weeks ago with no “add ons.”Got a message 2 days before the massage saying if it’s cancelled within 24 hours there’s a cancelation fee, then got a message saying they’re charging a $20 premium because it’s Mother’s Day. So I had one day to decide if I wanted to cancel the massage because of a premium that wasn’t told to me at the time I wanted to schedule. I obviously didn’t cancel this close to the massage because I had already told my wife. Felt predatory.
Then 2 hours before her massage I was called and asked to consider moving her appointment back an hour for “a better fit” because they were “certified” for pregnancy massage, which prior to that was never told the original therapist wasn’t. I have no idea if there’s an actual certification for that or not, but that either means they didn’t schedule my wife with someone who was certified for it when I asked for that, or it means there isn’t a certification and they were wanting us to move our appointment for a different reason and lied about the new therapist being certified to convince us it’d be a better experience.
Then my wife comes back from the massage saying they told her there was a $15 add on for “neonatal techniques” but that there was nothing added on to the massage, she just was positioned differently and the pressure was lighter. Obviously those are things to consider with a pregnancy massage but to not tell me ahead of time there was an additional fee and to call it an “add on” when nothing was added on once again felt predatory.
She said the massage therapist was very professional but felt like the massage was different side to side and felt like they were out of their groove with her having to be positioned on her sides. For a therapist they said was a better fit because they were certified and charging us extra for it, it should not have felt like it was uncomfortable.
The whole thing was super disappointing when I was wanting to give my wife a good experience and feel better, instead she had to come home and say it was nice but not worth going back again. I gave 2 stars because she said the therapist was nice and very professional so I don’t want any of this experience to seem like the complaint was aimed at them. It’s aimed at how this place operates.
NB
Nuh Bellos
Apr 27, 2026
5.0
I came in for an 80 min massage and decided to add the scalp renewal which was a nice touch.
Tashiana was my masseuse and she mainly focuses on medium pressure. I decided to go for it and she did a great job checking in on me because I usually just do light pressure.
My body definitely needed it and appreciate the hospitality and care.
Thanks Tashiana and NOW Massage Phx Camelback!
Cya soon
Frequently Asked Questions About The NOW Massage Phoenix Camelback
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Phoenix Camelback located?
It is located at 4869 North 20th Street, Suite B29, Phoenix, AZ 85016, USA, within The Shops at Town & Country.
What types of massage services does The NOW Massage Phoenix Camelback offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Phoenix Camelback?
They are open every day from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Phoenix Camelback for bookings or inquiries?
You can call them at +1 602-853-4262 or email at camelback@thenowmassage.com.
Does The NOW Massage Phoenix Camelback have a website where I can learn more?
Yes, their website is https://thenowmassage.com/phoenix-camelback.
What categories does The NOW Massage Phoenix Camelback belong to?
It is categorized as a Massage Spa, Spa, and Massage Therapy provider.
Are there places nearby The NOW Massage Phoenix Camelback where I can do yoga?
Yes, nearby yoga studios include The Biltmore Studio and Biltmore Hot Yoga, great options for complementing your relaxation and wellness routine.
What dining options are close to The NOW Massage Phoenix Camelback?
Nearby dining options include BreezyBerry, The Macintosh, Grassroots Kitchen & Tap, Pizzeria Bianco, Cyprus Grill of Phoenix, Snooze, an A.M. Eatery, Spasso Pizza & Mozzarella Bar, Pie Zanos Kitchen, and Nekter Juice Bar.
Is there a gym or fitness center near The NOW Massage Phoenix Camelback?
Yes, LA Fitness is a nearby gym and sports and recreation venue for your fitness needs.
Are there any salons or beauty spas nearby for additional pampering?
Distinctive Salon Aveda and Bluemercury are nearby beauty salons and spas where you can enjoy additional beauty treatments.
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