Feeling good is always a good look! At Benefit at Ulta Athens, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Location
Certified by Benefit Cosmetics BrowBar • Jul 05, 2026
Certified by Benefit Cosmetics BrowBar • Jul 05, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Products & Services
1 list · 13 items
Explore offerings from Benefit Cosmetics BrowBar on 1061 Kelli Drive in Athens, with popular brow lamination, brow services, popular bundles, and facial services available at this location.
Ulta Services List (All)
13 items
Brow Lamination
Brow Lamination & Shape
$90.00
Brow Lamination & Shape & Tint
$105.00
Brow Services
Brow Wax
$29.00
Brow Tint
$26.00
Brow Tweeze
$29.00
Brow Trim
$11.00
Popular Bundles
Brow & Lip Wax
$39.00
Brow Wax & Tint
$46.00
Facial Services
Lip Wax
$15.00
Chin Wax
$15.00
Lip & Chin Wax
$25.00
Lip, Chin, & Sides Wax
$36.00
Lash Service
Lash Application
$12.00
Reviews
5.0
33 reviews
5 stars
33
4 stars0
3 stars0
2 stars0
1 star0
NG
Nicole Gardner
Apr 29, 2025
5.0
Tony did a fabulous job creating the perfect brows!
AJ
A’yana J.
Dec 15, 2024
5.0
Tony does such a great job. I went to him my first time getting anything done to my brows and he made the process seamless and enjoyable. The results were a 10/10!
EE
Emery (Em)
Dec 15, 2024
5.0
i have been getting my brows done with tony for quite some time and they always look good and could never ask for better service and eyebrows
GS
Gracie Sanderson
Dec 14, 2024
5.0
Tony does EXCELLENT at getting your brows done! I’ve never gone to anyone else that does a better job than him.
AG
Angela Gardner
Oct 6, 2024
5.0
If You want to get your brows done by THE BEST PLEASE BOOK TONY GOODSON!!!! You will not be disappointed!! Be prepared to get more than what you ask for. Tony is amazing and so much fun!! Tony is a creator you will be amazed at your before and after !!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Athens offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, pore pampering, lash application, and various waxing services including brow, lip, chin, and sides wax.
What are the operating hours of Benefit Cosmetics BrowBar at Ulta Athens?
The BrowBar is open Monday to Wednesday from 10:00 AM to 8:00 PM, Thursday to Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.
Do I need an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is Brow Mapping and how is it used at Benefit Cosmetics BrowBar?
Brow Mapping is a personalized technique to determine the perfect start, arch, and end of your brows, identifying hairs to remove. It ensures your brows are shaped uniquely for you.
How can I prepare for my brow or lash tinting service?
You must have a 24-hour patch test before your tinting service if you've never had dye or tint on your hair, brows, or lashes. Avoid self-tanning or spray tanning 24 hours before and after the service.
What payment options are available at Benefit Cosmetics BrowBar at Ulta Athens?
Benefit Cosmetics BrowBar accepts cash, Visa, Mastercard, Discover, and also supports payment by debit cards and mobile NFC payments.
Where is Benefit Cosmetics BrowBar located in Athens, AL?
It is located at 1061 Kelli Drive, Unit D, Athens, AL 35611 inside the Ulta Athens Marketplace.
What nearby stores can I visit before or after my appointment at Benefit Cosmetics BrowBar?
Nearby stores include Ross Dress for Less, T.J. Maxx, Five Below, and Bedzzz Express, where you can shop for clothing, accessories, and home goods.
Are there dining options near Benefit Cosmetics BrowBar at Ulta Athens?
Yes, nearby dining options include Wendy's, LawLers Barbecue, Taco Bell, McDonald's, La Cocinita, Cracker Barrel Old Country Store, Burger King, and Dunkin'. You can grab a meal before or after your visit.
What nearby services and amenities are available near Benefit Cosmetics BrowBar?
Nearby amenities include gas stations like Raceway, Exxon, Shell, convenience stores, financial services such as Athena Bitcoin ATMs, lodging options like Travel Inn, Econo Lodge, Country Hearth Inn & Suites, and an animal shelter.
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