Feeling good is always a good look! At Benefit at Ulta Midland, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.8
13 reviews
5 stars
11
4 stars
1
3 stars
1
2 stars0
1 star0
BB
BlondeZombieGrl
Oct 9, 2025
5.0
Absolutely love coming here to get my brows done.
Bella is a blast & makes the experience so much fun & I have actually started learning to do my brows on my own
AL
Araceli Limon
Jul 16, 2025
5.0
Bella did an amazing job with my eyebrows. She was very professional and explained step by step what she was doing. I’ll definitely recommend her to my friends and family.
SS
Samantha Schroeder
Mar 19, 2024
5.0
Kyndall does my brows perfectly- even with my scar. Always love the conversations and overall experience. I also like that I can purchase the products right there after my service. Thank you, Kyndall!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar in Midland offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, pore pampering, waxing, tinting, lash applications, and more customized beauty services.
Do I need an appointment to visit Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted.
What is included in a Benefit brow service?
Each service includes a personalized consultation, brow mapping to identify hairs to remove and grow, and styling your brows to give you a polished look.
What is brow mapping and why is it important?
Brow mapping helps determine the perfect start, arch, and end points for your brows and identifies hairs to remove for a shape that complements your features.
How should I prepare for my upcoming beauty service?
For tint services, a 24-hour patch test is required if you've never had dye or tint before. Avoid self-tanning 24 hours before and after. For lamination, a patch test is needed if you have dye or perm allergies and avoid lamination within 6 weeks prior.
What is the late policy for appointments?
If you're more than 5 minutes late, your appointment may be given to another customer but they will try to accommodate.
What payment methods are accepted at Benefit Cosmetics BrowBar Midland?
They accept American Express, Apple Pay, Cash, Check, Discover, Mastercard, Visa, and Afterpay.
What are the operating hours of Benefit Cosmetics BrowBar in Midland?
Open Monday to Wednesday 10AM-8PM, Thursday to Saturday 10AM-9PM, and Sunday 11AM-6PM.
Can I pick up my order curbside or in-store?
Yes, Benefit Cosmetics BrowBar offers in-store and curbside pickup options.
What nearby places can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can enjoy dining nearby at El Mexicano Fit or Japan Teriyaki, or browse shops such as Pandora for jewelry, Wow Shapewear Shop for clothing, or relax at Serenity Oxygen Bar.
Brand Certified Facts from Benefit Cosmetics BrowBar
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Certified April 12, 2026Yext Knowledge Graph
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