The NOW Massage South Lamar located in the bustling Zilker neighborhood on South Lamar Boulevard offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Many customers praised the skill and effectiveness of various therapists, highlighting their ability to address specific needs and provide excellent massages.
Atmosphere
The business is noted for its relaxing and well-decorated environment, contributing to a positive overall experience.
Customer Service
While many reviews commend the friendly staff, there are notable complaints about communication issues and handling of customer concerns.
Mixed Experiences
Some customers reported unsatisfactory massages and issues with service quality, indicating inconsistency in therapist performance.
Membership Value
Several customers expressed satisfaction with the membership program, finding it worthwhile for regular visits.
KC
Kelley Cervenka
Nov 13, 2025
5.0
it was sooo relaxing and incredible. i was so impressed by the design aesthetic but mostly loved how wonderful Stephanie was !! she seriously helped so much!! i’m so grateful and will be back!!
TI
Taylor Incorvia
Nov 6, 2025
5.0
I had a deep tissue massage and Nazomi did an amazing job! The massage felt very tailored to me. She had a conversation with me before hand and executed the massage accordingly. I like a lot of pressure so I appreciated that she asked me how the pressure level was at the beginning of the massage and increased it when I asked. I feel great!
HB
Haley Bays
Nov 5, 2025
1.0
The pictures for this place are deceiving and I had a pretty horrible experience here.
The front desk ladies should have been a tip off this was going to be a weird experience. I got there early. I had never been and they told me to come 15 minutes early. The ladies are just chatting with me but they asked very pointed questions to the point I was like golly you couldn’t ask that in an interview- When they take you back for your massage you are on a large central room where everyone is being massaged and there is just a system of curtains and sound machines so the “rooms” feel private. I have allergies and confessed to being allergic to sunflower seeds so even after they have me undress and lay on the table she comes back and tells me she can’t do the massage because all they have are sunflower oil products which is also kinda weird for crunchy south Austin. I cried. I had really decided this was a way I was going to spoil myself and then they tell me I am liability. Then when I left they didn’t try to rebook me and no one reached out after. Really really not great.
BB
Brett Barnes
Nov 1, 2025
5.0
I tried a new massage therapist today and am so glad I did! Nathaniel was amazing! His touch was firm but gentle. He listened to my concerns and problem areas and gave them extra attention. I have already booked an appt. with him in two weeks! I have tried numerous therapists at The Now but Nathaniel is quickly rising to my FAVORITE, if not already achieved that title. Do yourself a favor and book a treatment with him!
JM
Jennifer Peel Mahler
Oct 22, 2025
5.0
Excellent deep tissue therapy. Whether supporting a healing minor sports/labor injury, or aiming at improved posture and pain relief, or simply relaxing and resetting, massage at Now and with Nathan has proven very helpful for these. After this session, my back felt somehow more symmetrical, and my spine felt lengthened and more flexible. My neck, trapezius, and shoulder muscles felt more balanced and functional, and relieved of knots. Recommend!
Frequently Asked Questions About The NOW Massage South Lamar
What types of massage styles does The NOW Massage South Lamar offer?
The NOW Massage South Lamar offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, each designed to promote relaxation and healing.
Are there any custom enhancements available with the massages?
Yes, guests can add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha to their massage service.
What are the operating hours at The NOW Massage South Lamar?
The spa is open Monday through Thursday from 10:00 AM to 8:00 PM, and Friday through Sunday from 9:00 AM to 8:00 PM.
Where is The NOW Massage South Lamar located?
It is located at 1500 S. Lamar, Suite 140, Austin, TX 78704, USA, in the vibrant Zilker neighborhood on South Lamar Boulevard.
How can I contact The NOW Massage South Lamar to book an appointment?
You can call them at +1 512-535-6705 or visit their website at https://thenowmassage.com/south-lamar to book an appointment.
Which nearby spots can I visit for food and drinks before or after my massage?
Nearby dining options include Barlata Tapas Bar and El Raval for Spanish cuisine and tapas, Pizzeria Sportiva for pizza and sports bar atmosphere, and It's Italian Cucina offering Italian food and wine.
Are there fitness centers near The NOW Massage South Lamar?
Yes, you can find City Surf Fitness, StretchLab, and Post SoLa Fitness Center nearby, which could complement your wellness routine with exercise before or after your massage.
Is there convenient parking or transit options near the spa?
Parking Garage nearby offers convenient parking options, making it easier for customers to visit The NOW Massage South Lamar.
Can I combine a visit to The NOW Massage South Lamar with other wellness or beauty services nearby?
Yes, nearby you can find Maximum FX Salon and V360 Nail Lounge for hair and nail services, as well as Palm Beach Tan for skin care, allowing you to enjoy a full day of self-care.
Does The NOW Massage South Lamar offer gift options?
Yes, the spa offers Massage Gift Cards that can be gifted to friends and loved ones for an energy shift and relaxation experience.