The NOW Massage South Lamar

4.6
269 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage South Lamar located in the bustling Zilker neighborhood on South Lamar Boulevard offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

Location

The NOW Massage South Lamar
1500 S. Lamar, Austin, TX
78704, United States

Hours

Reviews

4.6
269 reviews
5 stars
236
4 stars
4
3 stars
3
2 stars
8
1 star
18

What are people saying?

AI-generated from recent customer reviews

Therapist Quality

Many customers praised the skill and effectiveness of various therapists, highlighting their ability to address specific needs and provide excellent massages.

Atmosphere

The business is noted for its relaxing and well-decorated environment, contributing to a positive overall experience.

Customer Service

While many reviews commend the friendly staff, there are notable complaints about communication issues and handling of customer concerns.

Mixed Experiences

Some customers reported unsatisfactory massages and issues with service quality, indicating inconsistency in therapist performance.

Membership Value

Several customers expressed satisfaction with the membership program, finding it worthwhile for regular visits.
  • KC
    Kelley Cervenka
    Nov 13, 2025
    5.0
    it was sooo relaxing and incredible. i was so impressed by the design aesthetic but mostly loved how wonderful Stephanie was !! she seriously helped so much!! i’m so grateful and will be back!!
  • TI
    Taylor Incorvia
    Nov 6, 2025
    5.0
    I had a deep tissue massage and Nazomi did an amazing job! The massage felt very tailored to me. She had a conversation with me before hand and executed the massage accordingly. I like a lot of pressure so I appreciated that she asked me how the pressure level was at the beginning of the massage and increased it when I asked. I feel great!
  • HB
    Haley Bays
    Nov 5, 2025
    1.0
    The pictures for this place are deceiving and I had a pretty horrible experience here. The front desk ladies should have been a tip off this was going to be a weird experience. I got there early. I had never been and they told me to come 15 minutes early. The ladies are just chatting with me but they asked very pointed questions to the point I was like golly you couldn’t ask that in an interview- When they take you back for your massage you are on a large central room where everyone is being massaged and there is just a system of curtains and sound machines so the “rooms” feel private. I have allergies and confessed to being allergic to sunflower seeds so even after they have me undress and lay on the table she comes back and tells me she can’t do the massage because all they have are sunflower oil products which is also kinda weird for crunchy south Austin. I cried. I had really decided this was a way I was going to spoil myself and then they tell me I am liability. Then when I left they didn’t try to rebook me and no one reached out after. Really really not great.
  • BB
    Brett Barnes
    Nov 1, 2025
    5.0
    I tried a new massage therapist today and am so glad I did! Nathaniel was amazing! His touch was firm but gentle. He listened to my concerns and problem areas and gave them extra attention. I have already booked an appt. with him in two weeks! I have tried numerous therapists at The Now but Nathaniel is quickly rising to my FAVORITE, if not already achieved that title. Do yourself a favor and book a treatment with him!
  • JM
    Jennifer Peel Mahler
    Oct 22, 2025
    5.0
    Excellent deep tissue therapy. Whether supporting a healing minor sports/labor injury, or aiming at improved posture and pain relief, or simply relaxing and resetting, massage at Now and with Nathan has proven very helpful for these. After this session, my back felt somehow more symmetrical, and my spine felt lengthened and more flexible. My neck, trapezius, and shoulder muscles felt more balanced and functional, and relieved of knots. Recommend!

Frequently Asked Questions About The NOW Massage South Lamar

What types of massage styles does The NOW Massage South Lamar offer?

The NOW Massage South Lamar offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, each designed to promote relaxation and healing.

Are there any custom enhancements available with the massages?

Yes, guests can add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha to their massage service.