Feeling good is always a good look! At Benefit at Ulta Smyrna, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
9 reviews
5 stars
9
4 stars0
3 stars0
2 stars0
1 star0
MP
Morgan P
Aug 23, 2023
5.0
Zoe is amazing!!! She does an excellent job on my eyebrows. I highly recommend her.
MK
Michaela Krummel
Aug 13, 2022
5.0
Zoe is amazing! She explains every step, takes her time, and checks with you as she goes. I love the lamination!!
EC
Elizabeth Conley
Jul 6, 2022
5.0
I got a eyebrows waxed and tinted by Zoe. She is very professional, sweet young lady and she knows her stuff. She did a great job. I will be back again to ask for her personally.
CG
Carri Gleason
Jun 12, 2022
5.0
Zoe Nicholson was wonderful! So sweet and did a wonderful job on my brows !
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Smyrna offer?
We offer brow shaping, brow lamination, pore pampering, and other beauty services tailored to beginners and pros alike.
Do I need to make an appointment for a brow service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also welcome.
What is Brow Mapping and how is it used during a service?
Brow Mapping is a personalized technique to find the ideal start, arch, and end points for your brows ensuring a perfect shape for you.
How should I prepare before my brow or lash tinting service at Benefit Cosmetics BrowBar?
You need a 24-hour patch test if you've never had dye before, avoid self-tanning 24 hours before and after your tint, and can get a patch test at the store without an appointment.
What is the late arrival policy at Benefit Cosmetics BrowBar?
If you're more than 5 minutes late, your appointment may be given to another customer but the staff will try to accommodate you.
What age requirements are there for receiving beauty services at the BrowBar?
Check the age minimum when booking; some services may require a parent or guardian's presence to give consent.
Where is Benefit Cosmetics BrowBar located in Smyrna, TN?
It's located inside Ulta Beauty at 837 Industrial Blvd, Smyrna, TN 37167.
What nearby stores can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can visit Ulta Beauty for cosmetics, New York & Company for fashion, Kay Jewelers, or enjoy dining at LongHorn Steakhouse nearby.
Are there convenient pickup options available for Benefit Cosmetics BrowBar products?
Yes, in-store pickup and curbside pickup are offered for your convenience.
How can nearby places like Visionworks or Smyrna Dental Center be useful during a visit to the Benefit Cosmetics BrowBar?
If you need eye care or dental services, Visionworks and Smyrna Dental Center are nearby, making it easy to visit these professionals before or after your beauty appointment.
Brand Certified Facts from Benefit Cosmetics BrowBar
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Certified April 12, 2026Yext Knowledge Graph
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