Business Details
About
Massage SpaSpaMassage Therapy
The NOW Massage Franklin located on 1st Avenue nestled inside Historic Downtown Franklin offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Hours
Reviews
4.7
157 reviews
5 stars
138
4 stars
7
3 stars
3
2 stars
4
1 star
5
What are people saying?
AI-generated from recent customer reviews
Therapist Quality
Many customers praised the skill and attentiveness of the therapists, with specific mentions of several therapists providing exceptional massages.
Atmosphere
The ambiance of the spa was frequently highlighted as calming and beautiful, contributing to a relaxing experience for clients.
Customer Service
While most reviews noted friendly and professional staff, there were some complaints regarding communication issues and last-minute cancellations.
Value for Money
Several customers felt that the pricing was high relative to the quality of service received, with some expressing disappointment in their experiences.
Privacy Concerns
A few reviews mentioned a lack of privacy due to the use of sheer curtains between treatment rooms, which detracted from the overall experience.
- EREmma RichersonNov 6, 20253.0Cool concept, but the execution falls short. My husband has booked a massage for me twice at NOW this year, and both times I left feeling like something was off. The therapists seemed overworked, and the lack of communication between the front desk and staff made for an awkward check-in both times, with tense exchanges happening right in front of guests. The ambiance also didn’t help… super loud wave sounds and rooms separated only by sheer curtains left me feeling both exposed and unsure of how loud to speak. Between the noise and the lack of privacy, I didn’t feel relaxed. I’ll be trying other spas in the area moving forward.
- KPKatie PartridgeNov 2, 20255.0Had a top tier massage today. Tanya is spectacular!
- KLKatie LillardOct 30, 20255.0I’ve been seeing Karen every month for over a year and it’s always a wonderful experience. She listens to my problem areas and does a great job focusing on them. She remembers what I like and don’t like which I appreciate. Cannot say enough great things about The Now and Karen!
- MDMichele DeetlefsOct 13, 20255.0I have chronic pain. After years of being given pain medications that really didn't address the actual problem, I started coming for deep tissue massages. It's honestly been better for me as far as managing my condition than the pills were. And it smells like heaven in there.
- KWkajin waysiSep 21, 20255.0Highly recommend this place. I had a wonderful experience. I forgot who the sweet lady was who did my massage but she was great. The spa was clean and beautiful. So peaceful and calming. Will be going back.
Frequently Asked Questions About The NOW Massage Franklin
Where is The NOW Massage Franklin located?
The NOW Massage Franklin is located at 125 1st Avenue North, Franklin, TN 37064, USA.
What types of massage services does The NOW Massage Franklin offer?
The NOW Massage Franklin offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Franklin?
The NOW Massage Franklin is open Monday from 9:00 AM to 7:00 PM, Tuesday through Thursday from 8:00 AM to 7:00 PM, Friday from 8:00 AM to 8:00 PM, Saturday from 9:00 AM to 7:00 PM, and Sunday from 9:00 AM to 6:00 PM.
How can I contact The NOW Massage Franklin?
You can contact The NOW Massage Franklin by calling +1 615-229-7656 or visit their website at https://thenowmassage.com/franklin/.
Does The NOW Massage Franklin offer gift cards?
Yes, The NOW Massage Franklin offers Massage Gift Cards to gift an energy shift.
What nearby dining options are available around The NOW Massage Franklin?
Nearby dining options include A T Burgers & Brews for burgers and fast food, Puckett's Boat House for seafood, Slice House by Tony Gemignani for pizza, and Culaccino for Italian food and bar experience.
Where can I buy wine or spirits near The NOW Massage Franklin?
Near The NOW Massage Franklin, you can visit Still House Wine & Spirits and Bakehouse Wine & Spirits to purchase beer, wine, and spirits.
Are there other wellness or beauty services near The NOW Massage Franklin?
Yes, skoah Franklin is a nearby beauty salon and spa that offers additional wellness and beauty services.
What other shopping options are near The NOW Massage Franklin?
Nearby shopping options include Franklin Vision Care for eyewear and optician services, Olivia Olive Oil as a grocery store, and the Homestead Manor Plantation for professional services and shopping.
Can I explore nearby attractions before or after my visit to The NOW Massage Franklin?
Yes, while visiting The NOW Massage Franklin in Historic Downtown Franklin, you can explore local attractions such as Franklin Bakehouse for bakery treats or enjoy a meal at nearby restaurants and then unwind with a massage.