Brand Certified
The NOW Massage Franklin
4.7(166 reviews)
Certified by The NOW Massage Franklin • Feb 22, 2026
Business Details
125 1st Avenue North, Franklin, TN
37064, United States
Certified by The NOW Massage Franklin • Feb 22, 2026
(615) 229-7656
Certified by The NOW Massage Franklin • Feb 22, 2026
https://thenowmassage.com/franklin/
Certified by The NOW Massage Franklin • Feb 22, 2026
About
Certified by The NOW Massage Franklin • Feb 22, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Franklin located on 1st Avenue nestled inside Historic Downtown Franklin offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Certified by The NOW Massage Franklin • Feb 22, 2026
Hours
Certified by The NOW Massage Franklin • Feb 22, 2026
Reviews
4.7
166 reviews
5 stars
146
4 stars
7
3 stars
3
2 stars
4
1 star
6
What are people saying?
AI-generated from recent customer reviews
Therapist Quality
Many customers praised the skill and attentiveness of the massage therapists, highlighting specific individuals like Daniel, Christina, and Brandy for their exceptional service.
Atmosphere
The ambiance of the spa received positive feedback for being calming and beautifully decorated, contributing to a relaxing experience.
Customer Service
While most reviews noted friendly and helpful staff, there were several complaints about miscommunication regarding pricing and appointment cancellations.
Value for Money
Some customers felt that the pricing was high relative to the quality of service received, with a few expressing disappointment in the overall value.
Privacy Concerns
Several reviews mentioned issues with privacy due to the use of curtains instead of walls between massage rooms, impacting the overall experience.
- RPRyan PalmFeb 14, 20265.0My wife and I have a great experience with therapists who were responsive to our requests. Will definitely use again.
- SKSarah KarpieJan 28, 20261.0Now Massage Review- felt hoodwinked Melissa was a great masseuse! I enjoyed my massage and contemplated a membership UNTIL I went to check out. The pricing I was MUCH higher than I was quoted when I came in person to book my appointment with a gift card. It turns out that the desk staff person mistakenly told me the “member pricing.” Being new to NOW I assumed I was offered member pricing because the person who gave me the gift card was a member. Since I had upgraded to a longer massage and added deep tissue, I was stunned when I was told how much I owed! I explained my confusion. I was told it by the woman at front desk “ this wasn’t their fault” and “they are not going to eat it.” She said she could get the manager but the manager would concur. She spoke to the manager who initially did not come out. She simply said to me the charges would stand. Then I told her that I had considered membership during my fabulous massage but no longer. She asked why didn’t I start with that? That they could activate it now and decrease the cost to member pricing. I told her there wasn’t a chance! The manager did finally step out to speak to me. He simply said the employee may have quoted me the member price difference. The employee I spoke with about pricing was at the front desk at booking and checkout. She did not admit her role in this confusion. I am sure it is a busy place and it is easy to make mistakes. These pricing structures can be VERY deceptive and confusing to new customers and apparently to staff as well. I had hoped that by booking in person I could have clarity on my out of pocket costs. Apparently not. I won’t be returning to NOW. It is a shame. I live about a mile away, I could have been a loyal customer. Now I am a loud opponent.
- NWNina WhiddonJan 9, 20265.0Beth is incredible!!!! 100/10
- DTDelaney TiedtDec 27, 20255.0The best pick-me-up! I see Tonya and couldn’t recommend her more. I prefer this location over the locations closer to me in Nashville. The team is great. I always leave feeling better than I did walking in.
- SPSamantha PonderDec 22, 20255.0Mackenzie was amazing! So attentive & kind! 🙌🏼🙌🏼🙌🏼🙌🏼
Frequently Asked Questions About The NOW Massage Franklin
Where is The NOW Massage Franklin located?
The NOW Massage Franklin is located at 125 1st Avenue North, Franklin, TN 37064, USA.
What types of massage services does The NOW Massage Franklin offer?
The NOW Massage Franklin offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Franklin?
The NOW Massage Franklin is open Monday from 9:00 AM to 7:00 PM, Tuesday through Thursday from 8:00 AM to 7:00 PM, Friday from 8:00 AM to 8:00 PM, Saturday from 9:00 AM to 7:00 PM, and Sunday from 9:00 AM to 6:00 PM.
How can I contact The NOW Massage Franklin?
You can contact The NOW Massage Franklin by calling +1 615-229-7656 or visit their website at https://thenowmassage.com/franklin/.
Does The NOW Massage Franklin offer gift cards?
Yes, The NOW Massage Franklin offers Massage Gift Cards to gift an energy shift.
What nearby dining options are available around The NOW Massage Franklin?
Nearby dining options include A T Burgers & Brews for burgers and fast food, Puckett's Boat House for seafood, Slice House by Tony Gemignani for pizza, and Culaccino for Italian food and bar experience.
Where can I buy wine or spirits near The NOW Massage Franklin?
Near The NOW Massage Franklin, you can visit Still House Wine & Spirits and Bakehouse Wine & Spirits to purchase beer, wine, and spirits.
Are there other wellness or beauty services near The NOW Massage Franklin?
Yes, skoah Franklin is a nearby beauty salon and spa that offers additional wellness and beauty services.
What other shopping options are near The NOW Massage Franklin?
Nearby shopping options include Franklin Vision Care for eyewear and optician services, Olivia Olive Oil as a grocery store, and the Homestead Manor Plantation for professional services and shopping.
Can I explore nearby attractions before or after my visit to The NOW Massage Franklin?
Yes, while visiting The NOW Massage Franklin in Historic Downtown Franklin, you can explore local attractions such as Franklin Bakehouse for bakery treats or enjoy a meal at nearby restaurants and then unwind with a massage.
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