Feeling good is always a good look! At Benefit at Ulta Columbia, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
139 reviews
5 stars
135
4 stars1
3 stars0
2 stars1
1 star2
AH
Alexis Humm
2 days ago
5.0
D’yante is the best at brows! I love her lamination, she always makes my brows look amazing! She is so nice and professional, I will always go to her for my brows.
VB
Vierean Bartley
4 days ago
5.0
D’yante is a fabulous eyebrow specialist! Professional, kind, amazing! I am pleased with service!
KK
KB
5 days ago
5.0
Been seeing Dyante for a few months now. She keeps my brows looking great and is super helpful with recommending products and techniques for applying makeup!
JB
Jasmin Brown
Mar 14, 2026
5.0
Dyante is amazing! She’s been doing my brows for about a year now and she gives great customer service. She laminates and tints my brows perfectly, have never had any complaints!
SR
Shaelee Ryan
Mar 13, 2026
5.0
Dyante is amazing! She is incredible at brows and we have a wonderful time! Everyone should book with her! 10/10 service
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow and beauty services does Benefit Cosmetics BrowBar at Ulta Columbia offer?
They provide services including brow shaping, lamination, tinting, waxing for brows, lips, and chin, lash applications, and pore pampering.
Do I need to book an appointment to visit Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted as well.
What is the late policy for appointments at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late, your appointment spot may be given to another customer.
What payment options are accepted at Benefit Cosmetics BrowBar in Columbia?
Payments are accepted via Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Does Benefit Cosmetics BrowBar offer any pickup or delivery options for products?
Yes, they offer in-store pickup and curbside pickup services.
What are the opening hours of Benefit Cosmetics BrowBar at Ulta Columbia?
They are open Monday to Wednesday from 10 AM to 8 PM, Thursday to Saturday from 10 AM to 9 PM, and Sunday from 11 AM to 6 PM.
Where is Benefit Cosmetics BrowBar located?
It is located at 702 Cross Hill Rd, Ste 300C, Columbia, SC 29205, USA.
Can I find other beauty and shopping options near Benefit Cosmetics BrowBar?
Yes, nearby places include Ulta Beauty, Glam Hair Studio, Charlotte Tilbury for beauty services, and Cross Hill Market and Athleta for shopping.
Are there dining options near Benefit Cosmetics BrowBar where I can eat before or after my appointment?
Nearby dining includes American Roadside burger restaurant, Midwood Smokehouse barbecue, Basil Thai Cuisine, Taziki’s Mediterranean Cafe, and The Pastry Place.
What nearby fitness or wellness locations can I visit around Benefit Cosmetics BrowBar?
You can visit Jamie Scott Fitness gym, F45 Training Forest Acres, Hand and Stone spa and massage, and JSF gym in the vicinity.
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