Feeling good is always a good look! At Benefit at Ulta Rochester, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
55 reviews
5 stars
54
4 stars
1
3 stars0
2 stars0
1 star0
VK
Venus Khanna
Feb 12, 2026
5.0
She was amazing! She took her time and was very thorough.
JG
Jackie Gavin
Jan 24, 2026
5.0
Had a good experience with Mandi she made my first experience getting my eyebrows done and looking good and she’s great company.
WS
Wade Shute
Jan 18, 2026
5.0
Mandi did a wonderful job waxing my eyebrows…she took her time and the finished result was excellent. Also very pleasant and professional!
SL
Sarah LoPresti
Jan 11, 2026
5.0
Everything was great, and my brows looked fantastic!
TM
tanya medeiros
Dec 28, 2025
5.0
Brow wax service was amazing. Very gentle, very focused and showed the mapping of brows before proceeding with wax. Will definitely be back !! Amazing service
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of services does Benefit Cosmetics BrowBar at Ulta Rochester offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, brow and lip waxing, pore pampering, and other beauty services tailored to your needs.
Do I need to make an appointment for a brow or beauty service?
Appointments are recommended, but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What should I expect during a Benefit brow service?
Each service starts with a personalized consultation and brow mapping to find the best shape for your face, followed by styling to showcase your brows.
How can I prepare for a brow lamination service?
If you have allergies to hair dye or perming solutions, a 24-hour patch test is required before lamination. Also, avoid getting a lamination within 6 weeks before your appointment.
What are the store hours for Benefit Cosmetics BrowBar in Rochester?
The BrowBar is open Monday to Wednesday from 10 AM to 8 PM, Thursday to Saturday from 10 AM to 9 PM, and Sunday from 11 AM to 6 PM.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What is the late policy for appointments?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, though they will try to accommodate you.
Which nearby stores can I visit along with Benefit Cosmetics BrowBar on Jefferson Rd?
Nearby stores include Ulta Beauty, Talbots, Bath & Body Works, and Michaels Stores, offering a variety of beauty, clothing, and craft supplies.
Are there restaurants close to Benefit Cosmetics BrowBar where I can eat before or after my visit?
Yes, you can visit LongHorn Steakhouse, Great Northern Pizza Kitchen, Chipotle Mexican Grill, or B.GOOD for dining options nearby.
Is there a convenient place to get coffee nearby when visiting Benefit Cosmetics BrowBar?
Starbucks is located nearby and is a convenient spot for coffee before or after your beauty appointment.
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