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Come in and share the beauty. At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. Check out fan-favorite brands like FENTY BEAUTY by Rihanna, Drunk Elephant, Tatcha, and affordable picks from Sephora Collection. Visit our website to learn more about what's happening at your Sephora, like exclusive product launches, brand events, and more.
In a hurry? Get your order fast and easy with in-store or curbside online order pick-up options that work for you (availability varies by location).
You can also try Same-Day Delivery to get your beauty delivered directly to you*. (*Delivery fees apply. Availability based on delivery location.)
We can't wait to see you!
Crappiest Sephora I was on the phone because my Dad just had a heart attack and people were calling for an update and they kept harassing me to get off the phone or I can continue the conversation outside of the building. Then harassed me again Saying I was blocking the walk way when I went outside. These were the two employees and they were snickering when they told me to exit. Nasty people. Nasty establishment and a lot of items are not in stock. AVOID AT ALL COST.
CC
CJ
4 days ago
2.0
The store itself is so nice and stocked. But I was approached by an employee who told me the products I had were just ok and to try other brands. She pointed a few out and I said “that’s a bit expensive for me” and she replied with “No it’s not! That’s only $30!” Felt super rude and off putting. Didn’t appreciate the upselling and she kept pushing. Shame I love Sephora.
WC
winston cruz
Jan 6, 2026
1.0
My wife went shopping, and the person at the door should be sent to take a course in politeness. I decided to leave and shop somewhere else.
AA
allie
Dec 26, 2025
1.0
I visited this location in April 2024 on a high school trip. An employee manipulated me into signing up for a credit card without my consent, I was 18 with no credit history so it was denied however this is major fraud. I do not recall the employees name & it has been reported to the FTC however I will never shop from Sephora again.
AP
Abigail Perez
Dec 20, 2025
5.0
I been holding for months to give a review but there is not a day that goes by that I can’t stop thinking about about the time I went back to NY to visit my son because I moved to CT but I was liking to gift a cologne and when I enter Sephora and went down the escalator I was looking around and a man approached me and asked me are you being helped and I was scared and he noticed and he introduced himself the night as the manager but I forgot his name and he took me to the lady that was there promoting Dior and I tell you his service was amazing that I got my son his gift and I left as a happy customer. Thank you
What are the main products and brands available at Sephora Times Square?
Sephora offers a wide range of products including makeup, skincare, hair care, tools & brushes, fragrance, and bath & body. Featured brands include Fenty Beauty by Rihanna, Drunk Elephant, Sephora Collection, Anastasia Beverly Hills, NARS, Estée Lauder, and many more.
What are the store hours and pickup hours for Sephora at 1535 Broadway, New York?
The store is open Monday through Saturday from 9:00 AM to 11:00 PM, and Sunday from 10:00 AM to 10:00 PM. Pickup hours are from 11:00 AM to 9:00 PM Monday through Saturday, and 11:00 AM to 8:00 PM on Sunday.
Does Sephora at Times Square offer in-store pickup and same day delivery?
Yes, Sephora offers in-store pickup and same-day delivery services, with availability depending on location and delivery address.
Is Sephora Times Square accessible for customers with disabilities?
Yes, Sephora has a wheelchair accessible entrance but does not have wheelchair accessible parking.
What payment methods does Sephora Times Square accept?
Sephora accepts debit cards and mobile NFC payments; it does not require cash-only payments.
Are appointments required to shop at Sephora Times Square?
No, appointments are not required for shopping at this location.
What languages are spoken at Sephora Times Square?
The staff at Sephora speaks English, Spanish, French, Chinese, Japanese, and Korean to assist customers.
What nearby places can I visit before or after shopping at Sephora Times Square?
Nearby places include Charlotte Tilbury beauty salon, Starbucks coffee shop, and several restaurants such as Broadway Lounge and Revel and Rye Bar and Restaurant, allowing you to enjoy beauty services, grab a coffee, or dine out around your Sephora visit.
How can nearby transportation and hotels assist customers visiting Sephora Times Square?
Nearby accommodations like the New York Marriott Marquis and Hub Hotel Time Square provide convenient lodging options, while transportation services like RailTrends nearby can help customers easily reach Sephora.
Are there any currency exchange services near Sephora Times Square?
Yes, currency exchange services such as Key Concierge and Currency Exchange International are close by, which can be convenient for international visitors shopping at Sephora.