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Come in and share the beauty. At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. Check out fan-favorite brands like FENTY BEAUTY by Rihanna, Drunk Elephant, Tatcha, and affordable picks from Sephora Collection. Visit our website to learn more about what's happening at your Sephora, like exclusive product launches, brand events, and more.
In a hurry? Get your order fast and easy with in-store or curbside online order pick-up options that work for you (availability varies by location).
You can also try Same-Day Delivery to get your beauty delivered directly to you*. (*Delivery fees apply. Availability based on delivery location.)
We can't wait to see you!
I stopped into Sephora today to purchase one item. I located the product myself, as no one acknowledged me or offered assistance, and proceeded directly to the checkout counter. There was one customer ahead of me. I observed Cheyenne being personable and engaging with that customer.
When it was my turn, the experience shifted noticeably. There was no greeting. Instead, Cheyenne began singing and then asked for my phone number to associate rewards with the purchase. I declined. She completed the transaction and asked if I wanted a bag. After my payment was approved, she handed me the bag but did not provide a receipt.
I let her know that I wanted my receipt. In response, she asked, “Why did you say it like that? Are you angry?” I was genuinely surprised by that comment. It is inappropriate for a sales associate to question a customer’s emotional state rather than focus on delivering standard customer service — greeting the customer, completing the transaction professionally, thanking them for their business, and inviting them back.
When I later informed another team member about the interaction, I was offered complimentary items, which I declined. My concern is not about compensation but about professionalism and training. The issue here is not a misunderstanding — it is a clear gap in customer service standards.
No one shops at Sephora expecting to be evaluated emotionally by staff or to receive inconsistent service. I will continue purchasing directly from the beauty brands themselves rather than returning to a store where there appears to be a disconnect between company values and frontline execution.
BB
BA
Feb 4, 2026
4.0
•Convenient location. Just on the same block as my usual pilates studio.
•Staff are helpful when looking for items/brands.
•A lot of items are out of stock, and some aisles are very disorganized. However this is better and less crowded than the other branches Ive been to.
•I was able to browse and check testers without being bothered, so yay!
RK
Randa Krid
Dec 29, 2025
1.0
I almost never leave negative reviews, but this experience was awful. I walked in about ten minutes before closing and, instead of being welcomed or helped with the door while I was with my daughter in a stroller, I was immediately yelled at that the store was closing. I even heard staff complaining about the stroller, which was extremely disrespectful.
I turned around and left right away — no help, no apology, not even a goodbye. Avoid this Sephora and go to the Columbus location instead, where the staff is truly kind, welcoming, and professional
What are the regular store hours for SEPHORA at 2103 Broadway, New York?
SEPHORA at 2103 Broadway is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 10:00 AM to 8:00 PM, and Sunday from 11:00 AM to 7:00 PM.
Does SEPHORA offer in-store pickup and same-day delivery services?
Yes, SEPHORA offers both in-store pickup and same-day delivery services for customers, with availability based on location.
Which brands can I find at SEPHORA's Broadway location?
You can find popular brands like Fenty Beauty by Rihanna, Drunk Elephant, Sephora Collection, Anastasia Beverly Hills, NARS, Estée Lauder, Chanel, Dior, and many more at SEPHORA on Broadway.
Is SEPHORA accessible for customers with disabilities?
Yes, SEPHORA has a wheelchair accessible entrance to accommodate customers with disabilities.
What languages are spoken at SEPHORA on Broadway?
The staff at SEPHORA can assist customers in English, Spanish, French, Chinese, Japanese, and Korean.
Does SEPHORA accept mobile payments and debit cards?
Yes, SEPHORA accepts payments via debit cards and mobile NFC payment methods.
Are there any nearby beauty stores that customers can visit along with SEPHORA?
Yes, nearby beauty stores include Charlotte Tilbury and another Sephora location. Customers can explore multiple cosmetics and beauty supply options in the area.
What entertainment or cultural venues are near SEPHORA on Broadway that customers might enjoy?
Nearby attractions include Plato's Retreat, a landmark dance club, the NYC Opera College, American Musical and Dramatic Academy, and Opera Ebony.org, which offer arts and entertainment experiences before or after visiting SEPHORA.
Are there dining options close to SEPHORA where customers can eat after shopping?
Yes, La Taconeta is a nearby fast food restaurant and food truck customers can visit for a quick meal after shopping at SEPHORA.
What types of products does SEPHORA at 2103 Broadway specialize in?
SEPHORA specializes in makeup, skincare, hair care, tools and brushes, fragrance, and bath and body products.
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