Brand Certified
Benefit Cosmetics BrowBar
4.9(460 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Business Details
151 W. 34th St. NY Macy's, New York, NY
10001, United States
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
(212) 695-4400
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
https://browbars.benefitcosmetics.com/us/ny/new-york/151-w-34th-st-ny-macys
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Feeling good is always a good look! Benefit at Macy's New York , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Benefit Cosmetics BrowBar
151 W. 34th St. NY Macy's, New York, NY
10001, United States
Hours
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 7:00 PM
Tuesday10:00 AM - 7:00 PM
Wednesday10:00 AM - 7:00 PM
Thursday10:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday11:00 AM - 7:00 PM
Reviews
4.9
460 reviews
5 stars
439
4 stars
11
3 stars1
2 stars0
1 star
9
- ARAndrea Rojas6 days ago5.0Millie gave me the best brows!!! She gave me just what I wanted, a clean brow but kept it full and added shape to them! I am obsessed and highly recommend her!
- ARabi ramirezApr 3, 20265.0Q was such an angel and she did a beautiful job with my brows 💓
- CZCamille ZolkazApr 1, 20265.0Sabrina is the very best of beauticians ♡ Nice, joyful, professional, polyglot. Perfect service, highly competent, and a great time spent with her. I will definitely come back every time I need my brows done (and a pleasant chat with a very gracious person). Merci la meuf de la téci tavu :)
- LFLaura FrancoMar 19, 20265.0Sabrina is the best there! She just knows how to care of my skin in the process of waxing my eyebrows, which is great because I have very sensitive skin. She is worth the trip to Macys HSQ and I highly recommend her!
- AKAnu KMar 10, 20265.0I went to see Jasmine for my brows yesterday, and she was such a sweetheart! She received me so well and made the entire experience comfortable from start to finish. She took the time to map them correctly, and she truly did a great job—I am thrilled with the results. I will definitely be going back to her again and again!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Macy's offer?
Benefit Cosmetics BrowBar offers brow shaping, brow lamination, pore pampering, and other beauty services tailored to your needs.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended, but walk-ins are also accepted.
What is included in the Benefit Brow service?
Each service starts with a consultation and personalized Brow Mapping to shape your brows, followed by styling so you feel confident when you leave.
How should I prepare for a brow lamination service?
If you have allergies to hair dye or perming solutions, a 24-hour patch test is required before the lamination. Also, avoid having a brow lamination within 6 weeks prior to your appointment.
What is Brow Mapping?
Brow Mapping identifies where your brow should start, arch, and end, helping achieve a brow shape that suits you individually.
What are the operating hours of Benefit Cosmetics BrowBar at Macy's?
Open Monday to Saturday from 10:00 AM to 7:00 PM and Sunday from 11:00 AM to 7:00 PM.
What payment methods are accepted at Benefit Cosmetics BrowBar?
You can pay with American Express, Apple Pay, cash, check, Discover, MasterCard, and Visa.
Which places nearby can I visit before or after my appointment at Benefit Cosmetics BrowBar?
Nearby you can find Finish Line at Macy's for shoe shopping, Just Salad for healthy vegetarian meals, and Woops! Macy's Holiday Square for department store shopping and dining.
How can nearby shopping centers like Toys R Us or Evy Of California enhance my visit to Benefit Cosmetics BrowBar?
You can enjoy shopping at Toys R Us for toys or Evy Of California for clothing before or after your beauty treatment, making your trip multi-purpose and enjoyable.
What entertainment options are near Benefit Cosmetics BrowBar at Macy's?
The BIG piano, an arts and entertainment spot focused on music production, is nearby and can be a fun cultural stop in your visit.
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