Feeling good is always a good look! At Benefit at Ulta New York, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
127 reviews
5 stars
122
4 stars1
3 stars1
2 stars0
1 star
3
AN
Amir Nickens
Apr 4, 2026
5.0
Ashley at Benefit is THAT girl when it comes to brows!!! 😍✨ She did my brow wax and Lamination and baby… when I tell you my brows have never looked this clean, lifted, and defined?? I mean it! She took her time shaping them perfectly to my face, made sure the tint wasn’t too dark, and had me walking out feeling like a brand new person! 10/10!
VR
Valeria R. Ruiz
Apr 4, 2026
5.0
Loved getting my eyebrows done by Ashley!!! This is my second time with her and I’ve lived both times!!! I’ll be rebooking with her all the time!!!!
EC
Enes Cho
Apr 4, 2026
5.0
Best shape of my eyebrows. Asked about lamination and advised but didn’t push for me to get the service. Super friendly, great service and amazing brows :-)
HR
Honesty Robinson
Apr 4, 2026
5.0
I had such a great experience getting my lip wax done! Ashley did an amazing job—super precise and gentle. On top of that, she was so sweet and made me feel completely comfortable the whole time. We had such a great conversation too, which made the whole experience even better. Highly recommend!
EM
ellen macaluso
Apr 4, 2026
5.0
Ashley did my brows at Ulta 86th Street! I feel and look great! I went for tint and she recommended lamination I can’t believe how full they look! Definitely my new go to! Thank you Ashley!💕
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta New York offer?
Benefit Cosmetics BrowBar offers services including brow shaping, lamination, waxing (brow, lip, chin), lash applications, and pore pampering.
Do I need to make an appointment for a brow or beauty service?
Appointments are recommended but walk-ins are accepted.
What is included in the Benefit Brow service?
Each Brow service includes a personalized consultation, brow mapping to determine the ideal brow shape, hair removal, and styling to finish the look.
How should I prepare for my lamination or brow waxing service?
If you have allergies to hair dye or perming solutions, a 24-hour patch test is required before lamination. Avoid brow lamination within 6 weeks prior to your appointment.
What is Benefit Cosmetics’ late policy for appointments?
If you are more than 5 minutes late, your appointment may be given to another customer.
What payment methods are accepted at Benefit Cosmetics BrowBar?
The BrowBar accepts Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the opening hours for Benefit Cosmetics BrowBar at Ulta New York?
Open Monday to Wednesday 10am–8pm, Thursday to Saturday 10am–9pm, and Sunday 11am–6pm.
Where can I find nearby public transportation to Benefit Cosmetics BrowBar?
The MTA Bus lines M101, M102, and M103 stop at 86th & 3rd Ave, close to the BrowBar, making it easy to access via bus.
What nearby stores can I visit to complement my Beauty shopping at Benefit Cosmetics BrowBar?
Nearby stores include Ulta Beauty for cosmetics and hair supplies, Aldo for fashion accessories and shoes, and Charlotte Tilbury for beauty supplies and spa treatments.
Are there any nearby landmarks or attractions near Benefit Cosmetics BrowBar?
Park Lane Towers, a historical building and park, is nearby and great to visit before or after your appointment.
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