Brand Certified
Benefit Cosmetics BrowBar
4.9(65 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Business Details
51 W 34th Street, New York, NY
10001, United States
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
(332) 205-8802
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
https://browbars.benefitcosmetics.com/us/ny/new-york/51-w-34th-street
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBeauty Supply StoreBenefit Cosmetics
Feeling good is always a good look! At Benefit at Ulta New York, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Hours
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday11:00 AM - 8:00 PM
Reviews
4.9
65 reviews
5 stars
61
4 stars
1
3 stars
2
2 stars0
1 star
1
- LCLou ConlonJan 14, 20265.0I had a brow wax with Bao at Ulta, and it was so good! Not only was he an expert at what I personally needed but he gave me such a personalised experience and brow shape, and tons of recommendations. He was so funny & kind, such a great appointment!
- PPPatrice PearceDec 4, 20255.0Usually I go to Shobha but today I was slammed at work and know I wouldn't have time to get there before they close. So I searched for brow places near me and the Brow bar at Macy's came up. Sabrina did an amazing job on my brows--and she was so pleasant to talk to. I will be back
- RORebecca OliveiraNov 19, 20255.0Bao is the absolute BEST, and I should be gatekeeping his talent but that would be shame. Best brows ever. Where Bao goes I go.
- NJNicole JOHNSONNov 6, 20255.0I’m sure everybody in here does nice work. Baoxin is my absolute favorite. I go in scruffy and come out beautiful with just my brows. Baoxin does magic and is very professional and delightful every single time!!
- AZAdrianna ZuppardoNov 5, 20255.0Had the BEST experience with Matea! I am so weary to trust just anyone with my brows due to some bad experiences in the past. She was super understanding and we shared some laughs after showing her some tragic pictures of my disaster brows LOL! I can’t recommend her enough!!!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
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