Feeling good is always a good look! At Benefit at Ulta South Plainfield, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
51 reviews
5 stars
51
4 stars0
3 stars0
2 stars0
1 star0
AA
Ana
Nov 21, 2025
5.0
Janay slayed my eyebrows wonderful work
AT
Arti Tripathi
Nov 13, 2025
5.0
Janay is a brow expert, she took my sad excuse of brows that had been recovering from a bad wax and made them look better than I could have expected. She took the time to map and shape them, and the attention to detail needs to be mentioned. Can't recommend enough!!
AA
A And-Aug
Dec 28, 2022
5.0
Nyeema, the brow specialist, did my brows and they turned out great! She was professional and gave great tips. I would recommend her services.
JG
Jo Ann Gaspar
Sep 18, 2022
5.0
👏🏼👏🏼 I haven’t trusted anyone with my eyebrows for years . I made a appointment with Nicole of South Plainfield Ulta after I saw her do an amazing job on a client . Now I’m hooked ! Nicole is professional , sweet and defiantly an expert ! Thank you Nicole you have a forever client now .
ER
E R
Sep 12, 2022
5.0
Nyeema is really good. She’s very friendly and knows her stuff! Cleaned me up really well to make me look my best!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar at Ulta South Plainfield offer?
They offer a range of beauty services including brow shaping, brow lamination, pore pampering, waxing (brow, lip, chin), and lash applications.
Do I need to make an appointment for a brow service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted.
What should I know about the brow mapping service?
Brow mapping is a personalized technique to find where the brow should start, arch, and end, ensuring the shape is perfect for you. Your Brow & Beauty Expert uses it to guide hair removal and styling.
What is the late policy if I am running behind for my appointment?
If you are more than 5 minutes late, your appointment spot may be given to another customer. The team will try their best to accommodate you if you are late.
What payment options are accepted at Benefit Cosmetics BrowBar at Ulta South Plainfield?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the store hours for Benefit Cosmetics BrowBar at Ulta South Plainfield?
They are open Monday to Wednesday from 10:00 AM to 8:00 PM; Thursday to Saturday from 10:00 AM to 9:00 PM; and Sunday from 11:00 AM to 6:00 PM.
Does Benefit Cosmetics BrowBar offer in-store or curbside pickup options?
Yes, both in-store and curbside pickup services are available.
What nearby stores can I visit along with Benefit Cosmetics BrowBar?
Close by are Ulta Beauty for more cosmetics and beauty supplies, Target Store South-Plainfield for department and grocery shopping, and CVS Pharmacy for pharmacy and medical supplies.
Where can I grab a coffee or quick bite near Benefit Cosmetics BrowBar?
Nearby spots include Starbucks for coffee and Panda Express or Five Guys for fast food and quick meals.
What entertainment options are available near Benefit Cosmetics BrowBar?
You can visit Regal Hadley cinema for movies or explore shopping at Kohl's South Plainfield or Marshalls & HomeGoods, all located close to the BrowBar.
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