Feeling good is always a good look! At Benefit at Ulta Rockaway, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
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Wheelchair accessible restroomAvailable
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Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Rockaway offer?
We offer a variety of brow and beauty services including brow shaping, lamination, waxing, tinting, and pore pampering.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted at our Ulta Rockaway location.
What is included in a Benefit brow service?
Each brow service includes a unique consultation, personalized brow mapping, hair removal of unwanted hairs, and final styling of your brows.
How should I prepare for a brow lamination service?
If you have allergies to hair dye or perming solutions, you must have a 24-hour patch test before your lamination appointment. Also, do not have a brow lamination done within 6 weeks prior to your visit.
What is Benefit’s late policy for appointments?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, though we try our best to accommodate delays.
What payment methods are accepted at Benefit Cosmetics BrowBar?
We accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Is curbside or in-store pickup available for products?
Yes, both in-store pickup and curbside pickup services are available for customers.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Rockaway?
We are open Monday to Wednesday from 10:00 AM to 8:00 PM; Thursday to Saturday from 10:00 AM to 9:00 PM; and Sunday from 11:00 AM to 6:00 PM.
Which nearby places can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can visit Rockaway Town Plaza for shopping, grab a treat at Crumbl - Rockaway or Cinnabon, or enjoy a movie at AMC Theatre, all conveniently close by.
Are there other beauty services nearby Benefit Cosmetics BrowBar in Rockaway?
Yes, nearby you’ll find Charlotte Tilbury for beauty products, Amazing Lash Studio Rockaway for lash services, and Massage Envy for wellness and spa treatments.
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