Location.com logo
Brand Certified

SEPHORA

3.4
(87 reviews)

Business Details

(201) 942-5470
https://www.sephora.com/happening/stores/american-dream

About

Cosmetics StoreBeauty Supply StoreSephora
Come in and share the beauty. At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. Check out fan-favorite brands like FENTY BEAUTY by Rihanna, Drunk Elephant, Tatcha, and affordable picks from Sephora Collection. Visit our website to learn more about what's happening at your Sephora, like exclusive product launches, brand events, and more. In a hurry? Get your order fast and easy with in-store or curbside online order pick-up options that work for you (availability varies by location): 1. Enter from any entrance and drive into parking garage C 2. Go to aisle K and look for curbside pickup signs 3. Park in designated space You can also try Same-Day Delivery to get your beauty delivered directly to you*. (*Delivery fees apply. Availability based on delivery location.) We can't wait to see you!

Details

  • Requires appointmentNot available

Location

SEPHORA
1 AMERICAN DREAM WAY, EAST RUTHERFORD, NJ
07073, United States

Hours

Reviews

3.4
87 reviews
5 stars
43
4 stars
10
3 stars
4
2 stars
2
1 star
28
  • KP
    Kavya Pandya
    Jan 27, 2026
    1.0
    I’ve had multiple extremely upsetting experiences at the Sephora, all involving the same employee whose behavior toward me has been rude, demeaning, and intimidating( this no longer should be a huge surprise at this location because all the reviews claim to have been treated the same way especially WOC which I am, again not surprised.) On a previous visit, I absentmindedly placed a product into my personal bag with the full intention of paying. The moment I realized, I immediately brought it to the employee’s attention because I wanted to be honest and clear up the situation. I was transparent, cooperative, and calm. Instead of handling this professionally, the employee responded in a harsh and accusatory tone, saying, “Yeah, I don’t think it was an accident.” That comment was humiliating and made me feel immediately judged and targeted. Since that moment, this employee’s behavior toward me has been relentless. She repeatedly talked about me over her walkie talkie, referring to me as “the Victoria Secret tote bag girl” (that’s the bag I was carrying lol) within earshot, as if I were some kind of known problem. She did this openly and without any discretion. I noticed every time. Because of this, I stopped carrying that bag entirely to avoid suspicion, yet the harassment continued anyway. On multiple visits, she followed me aggressively through every single aisle I went down. No matter where I moved, she stayed close behind, watching my hands and my bag the entire time. I was unable to browse or shop normally and felt constantly monitored. I am a minor with high functioning anxiety, and this behavior severely heightened my anxiety and left me feeling shaken, embarrassed, and distressed. (Mind you I’ve bought many products from this Sephora in the past?!?) What made this treatment even more disturbing was that I did not see her follow or monitor white customers who were also shopping with bags. The way I was singled out felt like racial profiling rather than legitimate customer service. To make matters worse, she told me, “You are welcome to shop online now,” which strongly implied that I was no longer welcome in the store. This was said despite the fact that I never stole anything, was never warned, and was never informed of any official restriction. Being spoken to this way was incredibly upsetting and inappropriate. A single misunderstanding that was immediately corrected does not justify ongoing harassment, labeling, or surveillance of a customer. Sephora should be a place where customers feel respected and comfortable, not humiliated, intimidated, or profiled by an employee. I sincerely hope management takes this seriously, because no customer, especially a minor, should be treated this way.
  • KN
    Kanza Nawaz
    Jan 1, 2026
    1.0
    Absolutely unacceptable experience at Sephora, American Dream Mall. An employee named Ashley made an openly rude facial expression at my sister simply for asking if she worked there—right in front of other customers. I witnessed it myself. This level of disrespect and unprofessional behavior is shocking for a brand like Sephora. Publicly humiliating customers with attitude and facial expressions is disgusting and should not be tolerated. Very disappointing experience.
  • LT
    Layla Thomas
    Dec 7, 2025
    1.0
    It's clear through all the other reviews that my experience here was not unique. The staff here are so rude and seem to be trained to watch and follow people who they think "look suspicious" which is of course people of color. This location needs to work on their racial sensitivity and customer service. I remember in particular that a short asian man kept following me and my family around the pretty empty store not even doing anything to the point where we had made eye contact multiple times. You are not a cop nor a security guard do the job that pays you.
  • SV
    Sandee Videlaa
    Oct 18, 2025
    1.0
    Came here with my bf today and we both felt like we were being watched as if we were stealing and kept getting checked on til someone offered to give us a bag for my items and I had to color match myself at first til the lady that gave me the bag I asked for help then.Then when I was getting help waiting I’ve seen multiple employees watching us and my boyfriend even said I think they think we’re stealing and we’re not but he was ready to go and I literally just needed to get my foundation an the girl that did help me did make me feel better because she kept asking if I needed anything else so I just said concealer and she asked my skin care told her my skin care helped me out overall but I just didn’t like the fact that everyone had eyes on us and assumed that.So I kept adding things to my bag because I’m there to shop..I spent 170 today but I just had better experience at other Sephoras and here wasn’t it I felt off and no one asked if I needed helped I had my boyfriend help me color match myself in the beginning and even the employee said I matched myself good (when I asked for some help).But damn at another Sephora Employee’s ask right away at least at garden state plaza they do…anyway do better and have your employees start going up to customers and not be stand offish…
  • EP
    Eyannisi Pedraza
    Sep 27, 2025
    1.0
    I came to this Sephora location with my best friend and unfortunately had a very disappointing experience. When we walked in, the associate didn’t greet us at all, but she immediately greeted the people who came in right behind us. Throughout our time in the store, no one offered to assist us or check in to see if we needed help finding anything. We actually came in ready to buy, but because of how ignored we felt, we decided not to purchase anything and left. I’ve had great experiences at other Sephora locations, but the lack of acknowledgment and service here really stood out. Hopefully the staff can improve on treating all customers equally.

Frequently Asked Questions About SEPHORA

What are the regular store hours for SEPHORA at 1 American Dream Way?

SEPHORA is open Monday to Thursday from 11:00 AM to 9:00 PM, Friday and Saturday from 11:00 AM to 10:00 PM, and Sunday from 11:00 AM to 7:00 PM.

Does SEPHORA offer in-store pickup or delivery services?

Yes, SEPHORA offers both in-store pickup and same-day delivery services, subject to availability based on your location.

Brand Certified Facts from SEPHORA

SEPHORA partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
  • Address
  • Categories
  • Geo coordinates
  • Legal business name
  • Hours of operation
  • Phone number
  • Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: