SEPHORA

3.5
84 reviews

About

Cosmetics StoreBeauty Supply Store
Come in and share the beauty. At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. Check out fan-favorite brands like FENTY BEAUTY by Rihanna, Drunk Elephant, Tatcha, and affordable picks from Sephora Collection. Visit our website to learn more about what's happening at your Sephora, like exclusive product launches, brand events, and more. In a hurry? Get your order fast and easy with in-store or curbside online order pick-up options that work for you (availability varies by location): 1. Enter from any entrance and drive into parking garage C 2. Go to aisle K and look for curbside pickup signs 3. Park in designated space You can also try Same-Day Delivery to get your beauty delivered directly to you*. (*Delivery fees apply. Availability based on delivery location.) We can't wait to see you!

Details

  • Requires appointmentNot available

Location

SEPHORA
1 AMERICAN DREAM WAY, EAST RUTHERFORD, NJ
07073, United States

Hours

Reviews

3.5
84 reviews
5 stars
43
4 stars
10
3 stars
4
2 stars
2
1 star
25
  • SV
    Sandee Videlaa
    Oct 18, 2025
    1.0
    Came here with my bf today and we both felt like we were being watched as if we were stealing and kept getting checked on til someone offered to give us a bag for my items and I had to color match myself at first til the lady that gave me the bag I asked for help then.Then when I was getting help waiting I’ve seen multiple employees watching us and my boyfriend even said I think they think we’re stealing and we’re not but he was ready to go and I literally just needed to get my foundation an the girl that did help me did make me feel better because she kept asking if I needed anything else so I just said concealer and she asked my skin care told her my skin care helped me out overall but I just didn’t like the fact that everyone had eyes on us and assumed that.So I kept adding things to my bag because I’m there to shop..I spent 170 today but I just had better experience at other Sephoras and here wasn’t it I felt off and no one asked if I needed helped I had my boyfriend help me color match myself in the beginning and even the employee said I matched myself good (when I asked for some help).But damn at another Sephora Employee’s ask right away at least at garden state plaza they do…anyway do better and have your employees start going up to customers and not be stand offish…
  • BT
    Berk TORU
    Sep 30, 2025
    1.0
    The girl at the cash register is very rude, the other girls are polite.
  • EP
    Eyannisi Pedraza
    Sep 27, 2025
    1.0
    I came to this Sephora location with my best friend and unfortunately had a very disappointing experience. When we walked in, the associate didn’t greet us at all, but she immediately greeted the people who came in right behind us. Throughout our time in the store, no one offered to assist us or check in to see if we needed help finding anything. We actually came in ready to buy, but because of how ignored we felt, we decided not to purchase anything and left. I’ve had great experiences at other Sephora locations, but the lack of acknowledgment and service here really stood out. Hopefully the staff can improve on treating all customers equally.
  • SW
    Sophi Wirth
    Aug 13, 2025
    1.0
    I never leave a bad review but the cashier was so rude I thought about it the rest of the day… I didn’t get her name but she was probably in her 20s with straight dark hair and tan-ish skin. I went up to checkout and I said “hello how are you?” With a smile. She said “ do you have a phone number with us?” Sheesh ok but we’ll move on. “Yes I do.” She says nothing, just staring down at the counter and looking around a bit. I was wondering what she was doing and after a bit I said “are you ready for my number?” So confused. She still said NOTHING! Then she just looked at me. It took my boyfriend who was next to me to point out the card reader had the prompt up to put my number in. So I put in my number and I said to her, “ sorry my bad I thought you had to type in the number.” Of course she just looks at me like I’m stupid and says nothing at all. Then she rings up my item and hands it over saying “have a nice day.” In the most disinterested voice, not even looking at me, already looking at the next person to checkout. I don’t know what I did to deserve such terrible customer service but safe to say I won’t be coming to this location again.
  • KA
    Kristy Agresta
    Jun 22, 2025
    5.0
    I went to Sephora today because, admittedly, I'm not great at doing my own makeup. An associate, noticing my confused looks at all the different products offered help. Well, she did. Dina found not only the perfect tone of foundation, but helped me understand why my makeup doesn't look how I want it. She applied serum (my face was super dry and foundation was cracking), moisturizer, foundation, and lip gloss on my entire face to ensure that I liked the way it looked. Customer service is so important to me, and honestly, she made me feel beautiful without judgment. I HIGHLY recommend if you go into Sephora, ask for Dina. 10/10

Frequently Asked Questions About SEPHORA

What are the regular store hours for SEPHORA at 1 American Dream Way?

SEPHORA is open Monday to Thursday from 11:00 AM to 9:00 PM, Friday and Saturday from 11:00 AM to 10:00 PM, and Sunday from 11:00 AM to 7:00 PM.

Does SEPHORA offer in-store pickup or delivery services?

Yes, SEPHORA offers both in-store pickup and same-day delivery services, subject to availability based on your location.