Rowan American Dream

5.0
109 reviews

About

Ear Piercing ServiceJewelry Store
Rowan is all about ears. We offer a fun, celebratory and safe piercing experience for everyone. All our piercings are done by licensed nurses and all our products are hypoallergenic. When we say “Piercing for All”, we mean it. Everybody is invited to this ear party.

Location

Rowan American Dream
1 American Dream Way, East Rutherford, NJ
07073, United States

Hours

Reviews

5.0
109 reviews
5 stars
108
4 stars
0
3 stars
0
2 stars
0
1 star
1

What are people saying?

AI-generated from recent customer reviews

Staff Professionalism

Customers consistently praised the staff for being friendly, knowledgeable, and professional, making the piercing experience comfortable and enjoyable.

Cleanliness

The location received high marks for cleanliness and sanitary practices, contributing to a positive overall experience.

Customer Experience

Many reviews highlighted the staff's ability to ease anxiety and provide thorough explanations, making the piercing process smooth and pain-free.

Child-Friendly

Numerous customers noted the staff's exceptional care and patience with children, making it a great choice for family piercings.
  • AG
    Andrea G
    1 day ago
    5.0
    Did my flat at the American dream mall with Kiara. She was gentle and explained the process clearly. I was nervous that it was going to hurt but I didn't feel any pain. I had a great experience overall. The receptionist and the other nurse were super friendly.
  • TK
    Thalia Koukourdelis
    6 days ago
    5.0
    My sister and I came to get piercings and we loved it ! Jordan was so nice and made us super comfortable! She made the experience enjoyable and the piercings are great.
  • GG
    Gosia Garrett
    Jan 4, 2026
    5.0
    Ashleigh was wonderful to work with . Helped style what my vision was and give me information as I did very little research before arriving. Made me and my besties experience so much fun and would recommend. It is pricey but quality is what you pay for and get.
  • CD
    Cristina Dando
    Jan 3, 2026
    5.0
    We had a great experience to Rowan. Ashleigh was great to work with. She took her time styling us and showing us the different earrings and areas where they can be pierced. The piercing room was very clean, neat and organized. Ashleigh was professional, sweet and funny. She calmed any jitters we had. Checking out was very easy. Over all a great experience. note- piercing earrings are not sold as a set.
  • MG
    Miranda Gordon
    Dec 23, 2025
    5.0
    We came across Rowan while visiting from out of town and thought it would be a memorable experience for our 10 year old to get her second lobes, as her name is also Rowan. Our nurse, Hope, was so welcoming from the moment we walked in, and we talked about how we can never find things with our daughter’s name on it, let alone all over the store! Hope got the perfect placement to complement Rowan’s first holes, she was sincere and engaging throughout the process, and we left with some sweet “Rowan” swag and precious memories!

Frequently Asked Questions About Rowan American Dream

Do you accept walk-ins?

Appointments are encouraged, but we welcome walk-ins.

Do you pierce babies?

We pierce babies as young as 2 months old. We require one DTaP vaccine for children ages 5 and under.