Lush Cosmetics American Dream

4.7
138 reviews

About

Cosmetics StorePerfume StoreGift ShopGift Basket StoreBeauty Supply Store
Lush Cosmetics makes fresh, handmade, cruelty-free, and vegetarian products for bath, body, hair, and more. We're proud to say that over 35% of our products are naked (packaging-free) and most of our packaging is made from recycled and recyclable materials. From the iconic bath bomb to body butters, vegan haircare, fresh face masks, and more—Lush is your one stop shop for ethical, fun, and fabulous products. Our manufacturing facilities are located on the unceded territories of the Musqueam, Squamish, and Tsleil-Waututh, as well as the lands of the Mississaugas of the Credit First Nation, Anishnabeg, Chippewa, Haudenosaunee, and Wendat. As guests on this land, we act to repair past harm in allyship with Indigenous People everywhere.

Details

  • DeliveryAvailable
  • Requires appointmentNot available
  • DebitAvailable
  • Mobile paymentsAvailable

Location

Lush Cosmetics American Dream
1 American Dream Way, East Rutherford, NJ
07073, United States

Hours

Reviews

4.7
138 reviews
5 stars
123
4 stars
3
3 stars
1
2 stars
2
1 star
9

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the staff for being friendly, knowledgeable, and helpful, with many specific mentions of employees like Genesis, Alarya, and Danielle.

Product Knowledge

Reviewers highlighted the staff's extensive knowledge about products, helping customers find the right items for their needs.

Store Atmosphere

The store was described as welcoming and well-organized, contributing to a positive shopping experience.

Mixed Experiences

While most feedback was positive, there were a few negative experiences related to customer service and product fulfillment.

Community Engagement

Customers appreciated the store's involvement in community events and the friendly, inclusive environment.
  • TS
    Topfive Stano
    Nov 16, 2025
    5.0
    Genesis provided great customer service !!
  • DZ
    Daniela Zapata
    Nov 15, 2025
    5.0
    This store is amazing! It was my first time visiting, and I had a great experience—it’s truly a whole vibe. I went with my nephew and my sister-in-law, and as soon as we walked in, a sweet salesperson welcomed us and guided us through the products. She wasn’t pushy at all; she gave us space to decide and was incredibly patient, helping us choose the best fragrances and items. My nephew even received a relaxing hand massage from another wonderful staff member. I also love that every product is organic and cruelty-free. I will definitely be coming back—I think I’ve found my new favorite store for fragrances, body lotions, body wash, and more.
  • EC
    Edward Cruz
    Nov 7, 2025
    5.0
    Caroline was phenomenal team member thank you so much
  • LR
    Liz Rodgers
    Oct 24, 2025
    5.0
    Alara was pure perfection! She greeted me upon entry and treated me like a celebrity! Not only did she help me pick out the perfect products, after some of mine were confiscated by airport TSA, Alara also gifted me and invited me to the store’s pop up event tomorrow! I don’t regularly shop at Lush, but you all have just earned a new regular. I’ll be visiting the Lush in my city very soon! P.s. if Alara is not training/helping build Lush’s company culture, then she is being sorely misused!
  • IF
    Ileanna Freire
    Sep 28, 2025
    5.0
    I had such a wonderful experience at Lush Cosmetics thanks to Danielle! She went above and beyond for me and my two young daughters. Danielle was so patient, kind, and incredibly knowledgeable about the products. She took the time to explain everything in a way that was easy to understand, and even made my kids feel included and excited to learn about body care. We left not only with products we love, but also feeling confident and informed about how to use them. Danielle turned what could have been a quick shopping trip into such a positive and memorable experience. We’re so grateful and will definitely be coming back because of her!

Frequently Asked Questions About Lush Cosmetics American Dream

What types of products does Lush Cosmetics American Dream offer?

Lush Cosmetics American Dream offers fresh, handmade, cruelty-free, and vegetarian products including bath bombs, bubble bars, hair treatments, hair masks, shower gels, toothy tabs, body scrubs, face cleansers, face moisturizers, and body lotions.

What are the store hours for Lush Cosmetics American Dream?

The store is open Monday through Thursday from 11:00 AM to 9:00 PM, Friday and Saturday from 11:00 AM to 10:00 PM, and Sunday from 11:00 AM to 7:00 PM.