Feeling good is always a good look! At Benefit at Ulta Rochester, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
45 reviews
5 stars
44
4 stars0
3 stars0
2 stars0
1 star
1
TL
traci l
Mar 7, 2026
5.0
Natalie is amazing!! Best brow tint and lip wax… make an appointment at the Rochester, NH location!!
OB
Olivia Bragg
Nov 12, 2024
5.0
Natalie did an amazing job with my eyebrows! I couldn’t be happier with the service & end results. I will be back again for further appointments.
HB
Hailey B
Apr 26, 2024
1.0
this used to be my go to place for brows but they always seem to be unstaffed… but then every couple of months the same waxer is back? I’m not sure what’s going on but it is inconvenient as a client to not know if or when someone is there. Either they are unstaffed “for the time being” or my appt is canceled last minute or I’m shuffled between appts rushed cuz it seems when she is there the waxer is trying to fit in as many people as possible to make up for not being their routinely. I have decided to make the drive to Newington as they seem to be staffed regularly and I have never had an issue with appts being cancelled or feeling rushed
MM
melissa mills
Jan 22, 2022
5.0
Catherine is absolutely amazing, she’s friendly, professional and does an absolutely amazing job on my brows! Im a regular customer and that’s due to her excellent service!
DD
Danielle Dalton
Jun 22, 2021
5.0
Catherine is absolutely amazing. I have been going to her for over a year and I will not go to anyone else!!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services are offered at Benefit Cosmetics BrowBar in Rochester?
Benefit Cosmetics BrowBar offers a range of beauty services including brow waxing, tinting, lamination, lip and chin waxing, lash applications, and pore pampering.
Do I need to make an appointment at Benefit Cosmetics BrowBar?
Appointments are recommended but not required; walk-ins are welcome.
What should I do before my brow or lash tint service?
If you’ve never had dye or tint on your hair, brows, or lashes, you must have a 24-hour patch test before the tint service. Avoid self-tanning or spray tanning 24 hours before and after tinting.
What is brow mapping at Benefit Cosmetics?
Brow mapping is a personalized technique to find where your brow should start, arch, and end, identifying hairs to remove to achieve the best brow shape for you.
What is the late policy at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late for an appointment, your spot may be given to another customer, though they will try to accommodate delays.
What are the store hours for Benefit Cosmetics BrowBar?
The BrowBar is open Monday through Wednesday from 10 AM to 8 PM; Thursday through Saturday from 10 AM to 9 PM; and Sunday from 11 AM to 6 PM.
What payment methods does Benefit Cosmetics BrowBar accept?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, MasterCard, and Visa.
Where can I find Benefit Cosmetics BrowBar in Rochester?
It is located at 120 Marketplace Boulevard, Unit 5, Rochester, NH 03867-4384.
What nearby places can enhance my visit to Benefit Cosmetics BrowBar?
You can conveniently visit nearby stores like Ulta Beauty for additional beauty supplies, The Paper Store for gifts and clothing, or enjoy a meal at The Ridge Marketplace which offers shopping and dining options.
How can nearby beauty salons complement my experience at Benefit Cosmetics BrowBar?
Nearby beauty salons such as CassiexStyles and Supercuts offer additional hair and beauty services, which can complement your visit by providing a full beauty experience in one area.
Are there nearby dining options around Benefit Cosmetics BrowBar for after my appointment?
Yes, you can visit local dining spots like Crumbl - Rochester for desserts, Eastern Paradise Asian Cuisine for sushi and Asian dishes, or 110 Grill for American fare and cocktails.
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