Feeling good is always a good look! At Benefit at Ulta, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
82 reviews
5 stars
82
4 stars0
3 stars0
2 stars0
1 star0
SM
Sonia Mendoza
Mar 31, 2026
5.0
Very great with service
KB
Kaitlin Blake
Mar 19, 2026
5.0
Lindsey is fantastic!
MM
Mallory Martinez
Mar 2, 2026
5.0
Lindsay was the ABSOLUTE BEST! This was my 14yr old daughters first time getting an eyebrow wax, and Lindsay went above and beyond to walk her thru everything and did a fabulous job!!
CW
cristy warren
Feb 27, 2026
5.0
Lindsay has always done a great job on my eyebrows. 10-10 would definitely recommend
KD
Kyleigh Dark
Feb 25, 2026
5.0
Lindsay is the best! She's so knowledgeable and will make your brows a 10/10 every time!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar offer?
Benefit Cosmetics BrowBar offers services including brow waxing, tinting, shaping, lamination, lash application, and pore pampering.
How can I prepare for my upcoming brow or lash tint service?
If you've never had dye or tint on your hair, brows, or lashes, you must have a 24-hour patch test before your tint service, which can be done at the nearest Benefit location without an appointment. Avoid self-tanning or spray tanning 24 hours before and after the tinting service.
Do I need to make an appointment to get a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is Brow Mapping and why is it important?
Brow Mapping is a personalized technique to determine where your brow should start, arch, and end, identifying hairs to be removed so you get a brow shape that is uniquely right for you.
What is the late policy if I arrive more than 5 minutes late to my appointment?
If you arrive more than 5 minutes late, your appointment spot may be given to another customer, though they will try to accommodate you if possible.
What payment methods are accepted at Benefit Cosmetics BrowBar?
Benefit Cosmetics BrowBar accepts Cash, Discover, MasterCard, and Visa as payment options.
What are the operating hours of Benefit Cosmetics BrowBar in Selma, NC?
The BrowBar is open from 10:00 AM to 8:00 PM Monday through Wednesday, 10:00 AM to 9:00 PM Thursday through Saturday, and 11:00 AM to 6:00 PM on Sunday.
Which nearby stores can I visit for clothing if I’m at Benefit Cosmetics BrowBar?
Nearby you can visit clothing stores such as Old Navy, Marshalls, Ross Dress for Less, Burlington, Red River Western Wear, Carolina Apparel, and Over the Moon Boutique.
Are there any nearby hotels if I’m visiting from out of town?
Yes, nearby hotels include Days Inn by Wyndham Selma and Holiday Inn Express Selma, convenient for visitors needing accommodation.
What nearby restaurants can I check out before or after my appointment at Benefit Cosmetics BrowBar?
You can enjoy dining at nearby restaurants such as Robbins Nest, Sami's Pizza, Fry Daddys Selma, Denny's, and Dennys Restaurant.
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