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Alter EGO Salon is a premier hair salon in downtown Raleigh, NC, specializing in expert hair color, blonding, precision haircuts, curly hair services, and luxury styling. Located on E Hargett Street, our Raleigh salon is known for personalized consultations, modern techniques, and a welcoming, inclusive experience. From balayage, highlights, and color correction to keratin smoothing, deep conditioning treatments, and special occasion hair, our talented stylists craft looks that build confidence. Whether you want a bold transformation or a subtle refresh, Alter EGO delivers polished results, healthy hair, and elevated service in the heart of Raleigh. We welcome all walks of life and are the top LGBTQIA+ salon in Raleigh, NC.
This was my first time getting a curly haircut and embracing my natural texture. Leah was fantastic. She helped me achieve exactly what I envisioned for my hair and walked me through the styling process step by step, so I can always style it as if I just left the salon.
JJ
Joyce Jaramillo
Apr 7, 2026
5.0
If you have curly hair and crave a good genuinely good haircut PLEASE go here!!! The stylist that cut my hair was Laura she is fantastic and asks good questions and listens and she cuts your hair with her heart! Shes kind AND very knowledgeable. My curls are bouncy !!!!
HG
Heather Gately
Apr 4, 2026
5.0
I’ve had a great experience with Alter EGO. Their website and booking/payment processes are clear and easy to use, and the salon has a bright, welcoming vibe. Sierra is the best - gave me a great cut and my first vivid color. I couldn’t be happier with her work and plan to keep coming back.
HS
Heather Sheriff
Apr 2, 2026
5.0
McKenna did a great job cutting my hair, she taught me how to style my bangs too as it’s the first time I’ve ever had them. She listened to everything I wanted and then also had me consider things like if I wear my hair up a lot how short my hair length should be. She also told me what products I should use to help with styling. I really love the way she cut my layers.
Very kind, fun to talk to, and knowledgeable. 10/10 highly recommend her.
AC
Amanda Cruz
Mar 24, 2026
5.0
Where do I start? From the very beginning the kindness I felt was so appreciated. I’m a first timer here and I also never did a curly service in my life and I was lost as to what service I should book. I sent a text inquiring and was immediately supported from beginning to end with so much patience. Then I arrive to the Salon and immediately I am welcomed at the front desk and they knew who I was before I even said anything. Walked me over to the waiting area where they have tea and coffee for their clients. I was later than greeted by my hair stylist Bree ! We chatted for a few minutes about what I wanted what I was expecting and what my concerns were. Bree was amazing ! So welcoming and calmed my nerves right away! Her assistant was also so kind and educated me so much during my wash and deep conditioning ! What I love the most is how much the ladies truly educated me on my curls and recommended products and tips to help me at home ! I left feeling great and empowered about my curls again! Bree and her assistant made me feel hopeful about the care for my hair and it was truly more than I expected to experience. I will be returning back in 12 weeks ! Thank you ladies for such a nice experience and thank you to every person I interacted with that made me feel welcomed from the text support to the front desk to my hair service , thank you ! You guys have a great thing going 🤎👏🏾
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