Feeling good is always a good look! At Benefit at Ulta Matthews, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
60 reviews
5 stars
59
4 stars
1
3 stars0
2 stars0
1 star0
KS
Katie Simmons
Nov 19, 2025
5.0
Hands down the best experience I have had at a brow bar. Nicole always takes her time and makes sure my brows are 💯 and she takes regrowth into account so even between appointments my brows look amazing!
RA
RUTH ATKINSON
Apr 27, 2022
5.0
I visit this Brow Bar five days ago at Ultra Beauty. Jessica working the Brow Bar did an excellent job tinting my brows. I have very thin brows and they are Short but she still worked a miracle. She's very knowledgeable at what she do and offer me a few suggestions which I readily accepted. I never knew I had hair on my lips. But once that wax removed them I believe it. Very gentle process. No pain. This was my first time using your services. Looking forward to keeping my next appointment with Jessica. The atmosphere pleasant. Jessica area clean. She has great people skills. Need your brows or anything check her out. Oh yeah. I hate pressure sales. I experience none of that. Thanks Jessica for doing a great job.
Update. I corrected her name from Jennifer to Jessica
MB
Melissa Bucka
Feb 19, 2022
5.0
Jessica did a great job on my eyebrows and was super helpful!
BC
Brittany Clement
Feb 3, 2022
5.0
Jessica was FABULOUS! very helpful, knowledgable, friendly, and has a fantastic personality! My brows look gorgeous! 💗
HH
Haha haidee
Feb 3, 2022
5.0
Jessica did so amazing on my brows!! Can just wake up and go now don’t even have to fill them in ♥️♥️ definitely follow/book w/her!! @BrowSlayingBenebabe
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar at Ulta Matthews offer?
Benefit Cosmetics BrowBar offers a variety of services including brow shaping, lamination, tinting, waxing, lash application, and pore pampering tailored to your needs.
Do I need to book an appointment for a brow or beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted, so you can visit without a prior booking if convenient.
What is included in the Benefit Brow service?
Each Benefit Brow service includes a personalized consultation and brow mapping to find your ideal brow shape, hair removal to achieve this shape, and styled brows so you leave looking great.
How should I prepare for my upcoming tint or lamination service at Benefit Cosmetics BrowBar?
If new to tinting, a 24-hour patch test is required before your appointment. Avoid self-tanning 24 hours before and after tinting. For lamination, a patch test is also needed, and you should not have had lamination within the last 6 weeks.
What is the late policy for appointments at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, though the staff will do their best to accommodate you.
What payment options does Benefit Cosmetics BrowBar accept?
They accept various payment methods including cash, check, American Express, Visa, MasterCard, Discover, Apple Pay, and Afterpay.
What are the opening hours of Benefit Cosmetics BrowBar at Ulta Matthews?
The BrowBar is open Monday through Wednesday from 10:00 AM to 8:00 PM; Thursday through Saturday from 10:00 AM to 9:00 PM; and Sunday from 11:00 AM to 6:00 PM.
How can nearby places like Ulta Beauty and Sycamore Commons Shopping Center help me during my visit to Benefit Cosmetics BrowBar?
Ulta Beauty, located nearby, offers additional cosmetic and beauty supplies that complement your BrowBar visit, while Sycamore Commons Shopping Center provides shopping and dining options, perfect for a day out before or after your appointment.
Are there convenient nearby eateries where I can grab a bite around Benefit Cosmetics BrowBar?
Yes, nearby options include Starbucks for coffee and snacks, MOOYAH Burgers, Fries & Shakes for casual dining, and Kabob - Je Rotisserie & Grill for Middle Eastern cuisine, ideal to enjoy before or after your beauty appointment.
What other beauty and wellness services are available near Benefit Cosmetics BrowBar?
Nearby establishments include Milan Laser Hair Removal for skin care, Shades Hair Studio for hair styling, and Club Pilates for fitness, enabling you to combine multiple wellness experiences in one trip.
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