Feeling good is always a good look! At Benefit at Ulta Asheville, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday11:00 AM - 7:00 PM
Tuesday11:00 AM - 7:00 PM
Wednesday11:00 AM - 7:00 PM
Thursday11:00 AM - 7:00 PM
Friday11:00 AM - 8:00 PM
Saturday11:00 AM - 8:00 PM
Sunday12:00 PM - 6:00 PM
Reviews
4.8
63 reviews
5 stars
60
4 stars0
3 stars0
2 stars0
1 star
3
VW
Vittoria Whitworth
Sep 15, 2024
5.0
Tawny did an incredible job at listening to what I wanted and helped me achieve my vision for my brows. They were so helpful and knowledgeable.
KH
Kassidy Hall
Oct 12, 2023
5.0
Noelle is amazing!! She does an incredible job with tint and waxing, I would definitely recommend going to see her!
BM
Blair Meeks
May 17, 2021
5.0
UPDATE - Noelle is now located in her own location. It’s Goddess Brows & Beauty off of Hendersonville Rd. She’s offering even more services and the location is so good!
…
Noelle is AMAZING! She’s been doing my brows for years and I would never let anyone else touch them because she is the BEST!
AS
Amy Stapanowich
Oct 30, 2020
1.0
I made an appointment several days in advance to have a wax brow and tint with Jenna. Two days before, I got a notification that Jenna had moved my appointment back by 20 minutes, which was fine. I was on my way to my appointment when there was heavy traffic on the interstate. I called the store to let Jenna know I would be eight minutes late. I was told that they would have to cancel my entire appointment and that they did not have anything else available for the rest of the day. I asked if there was anything that they could do because this was the only brow appointment I could get before my wedding in four days.
The lady on the phone was very rude and stated no there was nothing they could do because they need 20 minutes per appointment and Jenna was booked the rest of the day. I offered to give up the tint service which would cut the appointment time in half. She still stated there was nothing they could do unless I was only three minutes late. As it was clear on the phone that I was panicking, she stated that “maybe Traffic will let up and You could get here in time“. I made it to the salon six minutes late.
Jenna told me that she would be able to do the wax but not the tint, which was fine. Everything seem to be going well and she briefly showed me a mirror so I could look at my brows before I left. Unfortunately, my skin gets so red that I couldn’t see much detail until I got to my car.
What some of the redness faded, I looked in the mirror and realize that almost half of one of my eyebrows had been waxed COMPLETELY OFF. Most of the tail of my LEFT EYEBROW IS GONE. Not only did Jenna not even tell me, clearly there’s no time for it to regrow before my wedding.
I’m so unhappy and there’s nothing that can be done. I will not be back.
CK
Crepto Knight
Aug 30, 2018
1.0
Writing this review based on the store itself. Two weeks ago we stopped by to look for a specific item for my mom. Turns out not only they didn't have it, but the staff didn't bother to greet us or ask if we needed help finding anything. It was our first and probably last time here.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Asheville offer?
Benefit Cosmetics BrowBar offers brow shaping, brow lamination, pore pampering, and various waxing services including brow, lip, and chin wax.
Do I need to make an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted.
What is Brow Mapping and how is it used in your services?
Brow Mapping is a personalized technique to determine the ideal start, arch, and end of eyebrows, helping to create a shape tailored specifically to you.
What is the age requirement to receive a beauty service at the BrowBar?
Age minimums apply depending on the service; please check when booking to see if a parent or guardian consent is needed.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Asheville?
The BrowBar is open from 11:00 AM to 7:00 PM Monday to Thursday, 11:00 AM to 8:00 PM Friday and Saturday, and 12:00 PM to 6:00 PM on Sunday.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Is there in-store pickup available for products at Benefit Cosmetics BrowBar?
Yes, in-store pickup is available.
Are there any nearby clothing stores if I want to shop after my appointment?
Yes, you can visit nearby stores such as Maurices, Lane Bryant, Old Navy, Torrid, and Eddie Bauer Asheville Mall for women's clothing and accessories.
Where can I find places to relax or get a massage near Benefit Cosmetics BrowBar?
Golden Relax, a nearby beauty salon offering massage therapy, is close to the BrowBar if you want to unwind after your appointment.
Are there dining options near Benefit Cosmetics BrowBar where I can eat before or after my visit?
Yes, there are nearby restaurants such as Subway, Wild Wok Asian Bistro, Mr Tea Asian Bistro LLC, and McAlister's Deli for a variety of dining options.
Brand Certified Facts from Benefit Cosmetics BrowBar
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