Feeling good is always a good look! At Benefit at Ulta Norton Shores, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.6
53 reviews
5 stars
45
4 stars
3
3 stars0
2 stars
2
1 star
3
SR
Shaine Reinecke
Sep 9, 2023
5.0
I highly recommend Kayla! She does an amazing job with everything at the BrowBar - waxing, tinting, tweezing, laminating etc. She is also friendly, nice to talk to during the appointment and whenever I have questions about makeup and products she is super helpful. Benefit is lucky to have her! I am always happy after a service with her and so are my brows!
AL
Ali L
Jul 11, 2023
5.0
Love! Love! Love! I had never gotten a service at ulta nor have I ever gotten my brows laminated and tinted but im sure glad I did. They are beautiful. So full and fluffy. Thank u!!
NF
Nicole Falconer
Dec 10, 2021
5.0
Bridget is the best I've seen her 3 times since moving back to Muskegon and she's amazing. Professional, yet still easy to talk to!
SR
Sarah Rodriguez
Dec 4, 2021
5.0
If I could rate 10 stars I would... Bridget is the BEST eyebrow specialist I have been to EVER! She takes her time and really pays attention to your eyebrow shape! Personally my eyebrows are thick and stubborn but she ALWAYS manages to make them look flawless!
KD
Kara Lyn Davis
Mar 30, 2019
4.0
Brow bar is good, however the Alpine Ave. Ulta is one of the worst stores ever. They follow you around and watch you like a hawk to see if you are going to steal something. I was so appalled the last time I was there with my two 9 year old daughters, I put the shopping bag with several items in it, on the floor and we walked out. Never again will I go to that location. The ones near the Rivertown Mall and Lakes Mall are really friendly and generous with samples. Why can’t the Alpine Avenue location be like that???
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Norton Shores offer?
They offer personalized brow services including brow shaping, lamination, tinting, waxing, and pore pampering.
Do I need an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended, but walk-ins are also accepted.
What is included in a Benefit brow service?
Each brow service includes a consultation, personalized brow mapping, hair removal, and styling to suit your unique shape.
How should I prepare for brow tinting or lamination services?
For tinting or lamination, a 24-hour patch test is required if you have never had dye or tint before. Avoid self-tanning 24 hours before and after the service.
What is the late policy at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer.
What forms of payment are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, cash, check, Discover, Mastercard, and Visa.
What are the opening hours for Benefit Cosmetics BrowBar at Ulta Norton Shores?
They are open Monday to Wednesday from 10AM to 8PM, Thursday to Saturday from 10AM to 9PM, and Sunday from 11AM to 6PM.
Are there any nearby stores where I can shop for beauty supplies around Benefit Cosmetics BrowBar?
Yes, nearby stores include Ulta Beauty and Sephora, which are great for picking up beauty and cosmetic supplies before or after your brow service.
What other shopping options are near Benefit Cosmetics BrowBar at Ulta Norton Shores?
You can also visit Kohl's and JCPenney department stores nearby for clothing and retail shopping.
Are there nearby dining options to enjoy before or after visiting Benefit Cosmetics BrowBar?
Yes, you can visit Red Robin Gourmet Burgers or Chick-fil-A for casual dining near the brow bar.
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Certified April 12, 2026Yext Knowledge Graph
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