Brand Certified
Benefit Cosmetics BrowBar
5.0(20 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Business Details
2080 E Beltline Ave NE, Grand Rapids, MI
49525, United States
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
(616) 369-3481
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
https://browbars.benefitcosmetics.com/us/mi/grand-rapids/2080-e-beltline-ave-ne
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBeauty Supply StoreBenefit Cosmetics
Feeling good is always a good look! At Benefit at Ulta Grand Rapids, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Benefit Cosmetics BrowBar
2080 E Beltline Ave NE, Grand Rapids, MI
49525, United States
Hours
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
20 reviews
5 stars
20
4 stars0
3 stars0
2 stars0
1 star0
- DZDavid ZieglerMar 2, 20265.0Had my first appointment with Anneliese a couple of weeks ago, and I couldn't be more pleased. She's very pleasant and she listens to your preferences. Definitely going back! Leine
- SGStephanie GraingerFeb 28, 20265.0Annaliese rules! Best brows every time.
- MSMarajade SoloJan 6, 20265.0As a strawberry blonde Ive struggled to find someone who can properly tint my eyebrows. Finally found Anneliesa! She listened and I walked out with Perfectly tinted eyebrows. She has a new regular client.
- JMJessica MitchellSep 2, 20245.0I see Anneliese for my brows at the benefit bar and she, hands down has been the most talented! She is funny and kind and takes her time making you feel beautiful!
- RBRachelle BrownMay 4, 20235.0Had a great arch tint and wax experience today! Thank you Anneliese!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar offer at Ulta Grand Rapids?
Benefit Cosmetics BrowBar offers brow shaping, brow lamination, pore pampering, and various waxing services including brow, lip, chin, and full face waxing.
Do I need to make an appointment to visit Benefit Cosmetics BrowBar?
Appointments are recommended, but Benefit Cosmetics BrowBar also accepts walk-ins.
What is included in the Benefit brow service?
Each brow service includes a personalized consultation, brow mapping to determine the best shape for you, hair removal, and brow styling by your Brow & Beauty Expert.
What is brow mapping and why is it important?
Brow mapping personalizes the brow shape by identifying where brows should start, arch, and end, ensuring a shape that suits your face and needs.
How should I prepare for my brow or lash tinting service?
If new to tinting, you must complete a 24-hour patch test before your appointment. Avoid self-tanning or spray tanning 24 hours before and after tinting.
What is the late arrival policy at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, though they try to accommodate late arrivals.
What are the operating hours of Benefit Cosmetics BrowBar at Ulta Grand Rapids?
The BrowBar is open Monday to Wednesday from 10 AM to 8 PM, Thursday to Saturday from 10 AM to 9 PM, and Sunday from 11 AM to 6 PM.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Are there nearby places to visit before or after my appointment at Benefit Cosmetics BrowBar?
Yes, nearby places include BRAVO Cucina Italiana for dining, Bath & Body Works for additional beauty products, and The Woodhouse Day Spa for further relaxation and skincare treatments.
Can I combine my visit to Benefit Cosmetics BrowBar with other beauty services nearby?
Absolutely, you can visit Amazing Lash Studio for eyelash services or Voila Nails for nail care, both located near the BrowBar at Ulta Grand Rapids.
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