The NOW Massage Birmingham located on Hamilton Row offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
I had a signature NOW massage with the hot stone enhancement with Nicole and would highly recommend. Prior to treatment, we spoke about tight muscles from exercise and she customized my massage to my areas of concern. Nicole was highly intuitive and knowledgeable. My experience was relaxing as well as healing. I look forward to coming back for a Stretch.
The studio is aesthetically beautiful, clean and smells amazing. As soon as you step behind the door, you’re transported to relaxation.
I became a member because the price cannot be beat for the value. Monthly massages for $80! I’m hooked!
MM
melissa mack
Jan 3, 2026
2.0
I took my grandma here for us both to get a massage. We both left feeling like we just paid a ton of money to have lotion/oil put all over us. I requested deep tissue massages when booking but there was clearly a mishap there because it certainly wasn't deep tissue (i didnt end up being charged for deep tissue) but there was no "massage" to the experience at all. They literally just rubbed us down with oil. $20 extra each for hot crystals that couldn't have been used for longer than a minute. $10 extra each for hot towel, which was just a mildly warm towel laid flat over a sheet on your back. Pretty sure I was still charged the $10 for a scalp treatment that I asked to take off (they didnt do it but when I add up the pricing I paid for it). After a 20% tip it cost $374 for us both to leave feeling like we needed a massage more than we did when we got there. I gave two stars instead of one because everyone was super nice and the ambiance of the place is great. But this was a complete waste of money.
CF
Christine Friedman
Jan 3, 2026
5.0
If you are looking for a deep tissue massage I recommend Dave Sexton. Addressed some trigger points and problem areas using just the right pressure. Ambiance of the facility was nice as well.
CF
Carol Foos
Dec 30, 2025
5.0
Looking for a great place to get a message!? Do yourself a favor and go to The Now! You will Love it!! Fifi did a Wonderful job and I would definitely book with her again! (I added the Hot Stone package and it was worth it!!)
CD
Chin Daaja
Dec 28, 2025
5.0
Asia was amazing front start to finish. She understood the assignment 150%. She might be by far the best masseuse I’ve ever had in my entire life. Her fingers are pure magic. This place is lucky to have her employed with them. I will definitely be back to see her soon. If you need an experience that you can brag on please PLEASE book an appointment with Asia asap.
Frequently Asked Questions About The NOW Massage Birmingham
What types of massages are offered at The NOW Massage Birmingham?
The NOW Massage Birmingham offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage. Customers can also add enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Birmingham located?
It is located at 375 Hamilton Row, Birmingham, MI 48009, USA.
What are the operating hours of The NOW Massage Birmingham?
The spa is open Monday through Friday from 10:00 AM to 9:00 PM, and on Saturday and Sunday from 9:00 AM to 9:00 PM.
How can I contact The NOW Massage Birmingham to book an appointment?
You can call them at +1 248-246-1145 to make an appointment or get more information.
Does The NOW Massage Birmingham have an online presence?
Yes, their website is https://thenowmassage.com/boutique/birmingham and they have a Facebook page at https://www.facebook.com/thenowmassagebirmingham.
Are there nearby dining options to visit before or after a massage at The NOW Massage Birmingham?
Yes. Nearby restaurants include Birmingham Sushi Cafe, Sy Thai Cafe, Marrow Birmingham (American cuisine), Commonwealth Cafe (coffee and cafe), and 7 Greens Birmingham Salad Co.
What other beauty and wellness services are available near The NOW Massage Birmingham?
Nearby you can find several beauty and hair salons such as The Beauty Club, Salon H2o2, r.collective salon, Honeycut Salon, Nude The Salon, Bashar Creative, and also Cryobalance spa for holistic health services.
Are there any nearby places for arts and shopping near The NOW Massage Birmingham?
Yes, Luna-Tic art gallery and furniture store, Voila Boutique for women's clothing, Cannella Patisserie bakery, and LUXE Homes Design+Build furniture store are all nearby.
What is special about the massage experience at The NOW Massage Birmingham?
The spa provides an approachable luxury environment with high-quality massages and custom enhancements for relaxation and healing, inspired by Swedish massage traditions.
Can I purchase gift cards at The NOW Massage Birmingham?
Yes, they offer Massage Gift Cards which make great gifts to share an energy shift and relaxation experience.