Feeling good is always a good look! At Benefit at Ulta South Portland, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 7:00 PM
Tuesday10:00 AM - 7:00 PM
Wednesday10:00 AM - 7:00 PM
Thursday10:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
71 reviews
5 stars
69
4 stars0
3 stars0
2 stars0
1 star
2
HH
Helga Hagen
Mar 4, 2026
1.0
Absolutely terrible experience. They ruined my eyebrows, thinned them beyond recognition. None of the “mapping” they advertise on their website was done. The whole appointment felt rushed, like they just wanted to get it over with. I would not recommend this place to anyone.
LR
Lauren Ramsay
Feb 8, 2026
5.0
Annelissa at the brow bar does an amazing job on brows. Definitely go see her!!
JG
Jocelyn Gunter
Jul 18, 2024
5.0
Absolutely amazed! Brow Lamination brought so much more definition to my face. Fears were eased by Taylor!
Highly recommend Taylor and brow lamination:)
GD
Gail Deschaine
Aug 21, 2022
5.0
I had my eye brows laminated and tinted with Debby. She was fabulous! Made me feel relaxed and welcoming right from the beginning. I will be seeing her again soon.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta South Portland offer?
Benefit offers brow shaping, brow lamination, pore pampering, and other beauty services tailored to your needs.
Do I need an appointment to get a service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted.
What is Brow Mapping and how does it enhance my experience?
Brow Mapping is a personalized technique to find the ideal brow shape for you by identifying where brows should start, arch, and end.
What payment options are accepted at Benefit Cosmetics BrowBar?
Payments accepted include Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What is the policy if I am running late for my appointment?
If you are more than 5 minutes late, your appointment slot may be given to another customer.
Are there any age restrictions for receiving a beauty service?
Age minimums vary; check when booking to see if a parent or guardian must be present to give consent.
How can I prepare for my upcoming tint or lamination service at Benefit Cosmetics?
Get a 24-hour patch test before tint or lamination services; avoid self-tanning 24 hours before and after tinting; and do not have a brow lamination within 6 weeks prior to your appointment.
What are the opening hours of Benefit Cosmetics BrowBar at Ulta South Portland?
Open Monday to Saturday from 10:00 AM to 7:00 PM and Sunday from 11:00 AM to 6:00 PM.
What nearby places can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can visit nearby places like Charlotte Tilbury for additional beauty services, The Maine Mall Food Court for dining, or Round1 Bowling and Amusement for entertainment.
Is Ulta Beauty close to Benefit Cosmetics BrowBar and how can it help me?
Yes, Benefit Cosmetics BrowBar is located inside Ulta Beauty at 366 Maine Mall Road, so you can conveniently shop for cosmetics and beauty supplies before or after your service.
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