Feeling good is always a good look! At Benefit at Ulta Holyoke, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
6 reviews
5 stars
6
4 stars0
3 stars0
2 stars0
1 star0
KS
Kaki StJ
Mar 30, 2022
5.0
Holly is amazing. Best arch expert in Connecticut. “The Best Brows happen by appointment”….Holly.
Renea is a fabulous manager who treats her customers like friends and knows all the product lines like a pharmacist.
DP
Deborah Petrelle
Mar 18, 2022
5.0
Holly did an awesome job! I am very happy with my eyebrows.
MS
Marcela Simpson
Dec 20, 2021
5.0
Katelyn was very professional and thorough! I appreciated how efficient she was, and the outcome was outstanding! I highly recommend Katelyn's services at the Brow Bar!
MD
M Dav
Nov 5, 2021
5.0
Katelyn was great, friendly, offered to help me in another department and mentioned where I could find her if I needed anything, so I decided to get my brows cleaned up. She kept my brows full, as I requested, and gave me great symmetry despite my having a scar. Thanks!
MG
mary guthrie
Sep 16, 2021
5.0
Kaitlyn tinted my eyebrows at the Benefit eyebrow bar. She waxed them as well, she was friendly, knowledgeable and professional. She did a wonderful job and I'm very happy my white eyebrow hairs are no more.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Holyoke offer?
Benefit Cosmetics BrowBar provides services including brow shaping, lamination, tinting, waxing, and pore pampering, tailored for all skill levels.
Do I need an appointment to receive a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended, but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is included in a Benefit brow service?
Services start with an in-depth consultation and personalized Brow Mapping to shape your brows, followed by styling for a polished look.
How can I prepare for my brow tint or lamination appointment?
A 24-hour patch test is required prior to tint or lamination services, and self-tanning should be avoided 24 hours before and after the service.
What are your hours of operation throughout the week?
Open Monday-Wednesday from 10:00 AM to 8:00 PM, Thursday-Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Is Benefit Cosmetics BrowBar wheelchair accessible and does it have restrooms?
Yes, the location has wheelchair-accessible restrooms and regular restrooms available for customers.
Where can I pick up products if I order online from Benefit Cosmetics BrowBar at Ulta Holyoke?
You can choose in-store pickup or curbside pickup options when ordering products.
What nearby shopping options are available around Benefit Cosmetics BrowBar?
Nearby shopping includes Ulta Beauty for cosmetics, Barnes & Noble bookstore and coffee shop, Men's Wearhouse for men's clothing, and Holyoke Crossing shopping center with a cinema and clothing stores.
Are there dining options near Benefit Cosmetics BrowBar?
Yes, nearby restaurants include Red Robin Gourmet Burgers, Friendly's, Dunkin', Applebee's Grill + Bar, and Chipotle Mexican Grill, great for meals before or after your visit.
What nearby transit or service locations can help me when visiting Benefit Cosmetics BrowBar?
Nearby convenient service locations include UPS Access Point for shipping, Bank of America ATM, and gas stations like Alltown and Shell, making errands easy when you visit.
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