Feeling good is always a good look! At Benefit at Ulta Florence, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
82 reviews
5 stars
81
4 stars1
3 stars0
2 stars0
1 star0
CF
Ciara Flotka
Mar 21, 2026
5.0
Erica was amazing doing my brows as always!
SV
Sharon Vickers
Mar 21, 2026
5.0
Erica is not only great at shaping and coloring my brows, she is so personable and conversational. She makes my day with her energy each time I see her.
PR
Paula Raleigh
Jan 17, 2026
5.0
Erica at Ulta did my eyebrows, and I was completely taken back by how beautiful she made them. I highly recommend Erica for any kind of brow service!
KU
Kim Unwin
Jan 9, 2026
5.0
Erica at Florence location is amazing! Guided me and gave me the best brows I’ve ever seen!
RW
Regenia Wartman
Jan 3, 2026
5.0
Erica does a fantastic job with my brows! She is always such a delight to visit with. I highly recommend her for her services.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar in Florence offer?
Benefit Cosmetics BrowBar in Florence offers services such as brow shaping, brow lamination, brow and lip wax, tinting, tweezing, trimming, lash applications, and pore pampering.
Do I need an appointment to get a service at Benefit Cosmetics BrowBar, and what is their late policy?
Appointments are recommended but walk-ins are accepted. If you are more than 5 minutes late, your appointment may be given to another customer.
How can I prepare for my brow or lash tinting and lamination services?
You must have a 24-hour patch test before tinting or lamination services to check for allergies. Avoid self-tanning or spray tanning 24 hours before and after tint services, and ensure no brow lamination was done in the past 6 weeks.
What payment options are accepted at Benefit Cosmetics BrowBar in Florence?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the operating hours of Benefit Cosmetics BrowBar in Florence?
They are open from 10 AM to 8 PM Monday through Wednesday, 10 AM to 9 PM Thursday through Saturday, and 11 AM to 6 PM on Sunday.
Where is Benefit Cosmetics BrowBar located and how can I contact them?
Located at 7673 Mall Rd inside Ulta Beauty in Florence, KY 41042. You can contact them at +1 859-282-8561.
What nearby places can I visit before or after my beauty service at Benefit Cosmetics BrowBar?
Nearby you can visit Charlotte Tilbury for makeup and beauty services, Barnes & Noble bookstore for some shopping or coffee, and the Asian Buffet if you want to enjoy a meal.
Is there a nearby place to shop for beauty products near Benefit Cosmetics BrowBar?
Yes, Ulta Beauty is located nearby, offering a wide range of cosmetic and beauty supplies.
Are there dining options close to Benefit Cosmetics BrowBar in Florence?
Yes, you have options like Asian Buffet and New Asian Buffet of Florence close by for dining.
Are there conveniences like pharmacies or grocery stores near Benefit Cosmetics BrowBar?
Yes, Kroger Marketplace and Kroger Pharmacy are nearby and provide grocery and pharmacy services.
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