Feeling good is always a good look! At Benefit at Ulta Geneva, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.8
50 reviews
5 stars
42
4 stars
7
3 stars0
2 stars
1
1 star0
AG
Antoinette Golab
Jun 27, 2024
5.0
I cannot wait to see me favorite brow arch expert!! Kimmie always listens and makes me feel beautiful!! 10 outa 10 !
NW
N Wms
Jun 18, 2024
5.0
Kimmie is the best at taking car of my brows! She always does an excellent job. They look perfect and it makes me so happy. She helped me grow them in and give them the best shape for my face. Really--the best brow shape I've ever had!
KC
Karie Colborn
Jul 20, 2022
4.0
Josh is amazing !! Did a great job on my hair
SB
Shshbaabba Bxbsnsns
Sep 4, 2021
5.0
I’ve been coming to Ulta to see Kimmie for years. She is a wonderful person and does a fabulous job on my brows.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Geneva offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, tinting, waxing, lash applications, and pore pampering services tailored to your needs.
Do I need an appointment to visit Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is brow mapping and how does it benefit me?
Brow mapping is a personalized technique to determine the ideal brow start, arch, and end points for your face, ensuring your brow shape complements you perfectly.
How should I prepare for my brow or lash tinting service at Benefit Cosmetics?
You need a 24-hour patch test if you've never had tinting before, which you can get at Benefit with no appointment. Avoid self or spray tanning 24 hours before and after your tint service.
What is the late policy at Benefit Cosmetics BrowBar?
If you're more than 5 minutes late for your appointment, your spot may be given to another customer, though they try to accommodate delays.
What are the operating hours of Benefit Cosmetics BrowBar at Ulta Geneva?
The brow bar is open Monday to Wednesday from 10:00 AM to 8:00 PM, Thursday to Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Does Benefit Cosmetics BrowBar provide in-store and curbside pickup?
Yes, they offer both in-store pickup and curbside pickup services.
Are there nearby places I can visit before or after my appointment at Benefit Cosmetics BrowBar?
Yes, nearby you can visit Ulta Beauty for more beauty supplies or grab clothing at Old Navy. Also, Nordstrom Rack and Bed Bath & Beyond are close for shopping.
How can nearby beauty salons like Brows by Kimmie and Charlotte Tilbury complement my visit to Benefit Cosmetics BrowBar?
If you want additional beauty treatments, nearby salons like Brows by Kimmie and Charlotte Tilbury offer complementary services such as expert brow care and luxurious beauty treatments.
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