The NOW Massage West Loop

4.8
510 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage West Loop located on West Madison Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

Location

The NOW Massage West Loop
9 South Halsted St, Chicago, IL
60661, United States

Hours

Reviews

4.8
510 reviews
5 stars
475
4 stars
9
3 stars
6
2 stars
2
1 star
18

What are people saying?

AI-generated from recent customer reviews

Massage Quality

Many customers praised the massage quality, particularly highlighting therapists like Kate, Kinny, and Amber for their skills and attentiveness.

Atmosphere

The ambiance of the location received positive feedback, with customers appreciating the relaxing environment, decor, and soothing sounds.

Customer Service

The front desk staff, especially Kevin, were frequently mentioned as friendly and helpful, contributing to a welcoming experience.

Room Privacy

Some customers expressed concerns about the lack of privacy due to the use of curtains instead of walls, which affected their overall comfort during massages.

Membership Experience

Several customers noted satisfaction with the membership program, enjoying the value and consistency of their experiences.
  • HK
    Hee Woo Kim
    1 day ago
    5.0
    I am an office worker, and because I sit in a chair for long periods of time, my upper back often becomes very tight and painful. I tried to relieve it myself with stretching, but it didn’t help, so I decided to visit here. I booked an 80-minute Stretch Massage with added deep tissue work with Kinny. Kinny first focused on my upper back and then provided a comprehensive full-body massage. She encouraged me to let her know if the pressure was too strong or too light, and she adjusted it perfectly for each area. My back pain improved significantly after the session, and my whole body felt much lighter. I got this massage while visiting the area, but if I lived nearby, I would definitely come regularly.
  • AV
    Arianna Valero
    3 days ago
    5.0
    As a member of the Now West Loop, I look forward to my monthly massage from Luis! I highly recommend if you want an informed and strong masseuse. He always make sure I am comfortable and is always able to get the most impossible knots! To top it all off, saying hello and goodbye to the receptionist at the front, Kevin, always makes my day.
  • ME
    Mark Emerson
    Nov 17, 2025
    5.0
    Was just visiting Chicago and stopped by NOW Massage in the West Loop to relieve some travel stress. My therapist's name was Kinny and she did a great job making me feel comfortable and had a great feel for the different muscle groups and how to attack them. The neck and shoulder concentration was amazing!
  • SA
    Scotty Arpin
    Nov 13, 2025
    5.0
    Kate K is the best! Not only does she provide an excellent massage, she did me one better and told me to see a doctor about a lump she came across that I wouldn't have ever known about. Glad she did as it needed to be removed. Professional, courteous, and well versed in finding muscle strains and knots. Overall I wish the facility was a little better at noise dampering. However, as long as Kate is still there I will be returning. Well done!
  • SS
    Sarah Shan
    Nov 4, 2025
    5.0
    I recently moved to Chicago and needed to find a new massage spot ASAP. Since I have already been a member at The Now Orlando Downtown location, I thought to give this place try since it’s The Now closest to me. Then, I came across the BEST. MASSEUSE. EVER. (SHOUTOUT TO KATE)!!!!! I was so busy with moving and getting my new place set up, I didn’t realize that it’s been months since I’ve had a massage. I felt like a Nokia phone before I got a deep tissue massage from her and now I feel myself again! Not only is Kate an S+ tier masseuse, she is super aware and attentive to your requests! I like firmer massages, so she tackles my muscle knots and heals my lymphatic system. I highly recommend Kate if you are looking for a knowledgeable and conscientious masseuse. Your body and your mind will thank you for getting a massage with her. Thanks again, Kate! I’ll see you in a couple of weeks!! <3

Frequently Asked Questions About The NOW Massage West Loop

What types of massage services does The NOW Massage West Loop offer?

The NOW Massage West Loop offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage (energy-balancing), and Sports-Inspired Massage. Custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha can be added.

What are the operating hours of The NOW Massage West Loop?

The spa is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.