Business Details
About
Massage SpaSpaMassage Therapy
The NOW Massage West Loop located on West Madison Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Hours
Reviews
4.8
533 reviews
5 stars
495
4 stars
9
3 stars5
2 stars3
1 star
21
What are people saying?
AI-generated from recent customer reviews
Massage Quality
Customers consistently praised the quality of massages, highlighting the skills of therapists like Kate, Kinny, and Jayda, who provided personalized and effective treatments.
Customer Service
The front desk staff received positive feedback for their warm and welcoming demeanor, contributing to a pleasant overall experience.
Ambiance
Many reviews noted the serene and beautiful environment of the facility, enhancing the relaxation experience during massages.
Booking Issues
Some customers reported difficulties with booking and communication, including long hold times and unexpected charges, indicating a need for improvement in these areas.
Noise Concerns
Several reviews mentioned issues with noise levels during massages, particularly due to the lack of private rooms and loud ambient sounds, which detracted from the relaxation experience.
- AFAnna Fister1 day ago2.0While my experience was overall fine with Jayda, this was not a deep tissue massage. Unfortunately, there did not appear to be any real technique involved, and the therapist did not seem experienced. The massage consisted mostly of circular rubbing and thumb pressure, without focus on common pressure points or muscle groups. The technique also varied significantly between my right and left side, which felt inconsistent and unintentional. At one point, I was genuinely concerned about potential injury. My arm was wrapped behind my back in an attempt to create “deeper pressure,” but it felt uncontrolled and unsupported. Shortly after, my shoulder blade was pressed with an elbow in a way that did not feel deliberate or safe. Additionally, my left arm was completely missed during the massage. The physical experience was also uncomfortable at times due to rough, possibly calloused hands. A fingernail or dry skin repeatedly scratched my skin, which was unpleasant and distracting. That said, the spa itself was nicely decorated and the front desk staff was friendly. There was an ocean sound loop intended to create a relaxing environment, but the audio loop was broken and would stop abruptly when it ended, which disrupted the experience. I was also asked to reschedule for an appt 30 minutes earlier than my scheduled appointment, which felt unprofessional and unnecessary, especially since my service was not at the end of the day. I was however able to make the new time. Overall, I do not plan to return, but I wanted to share honest feedback in hopes it helps improve the quality and consistency of services offered.
- KSKara Schoenlein2 days ago5.0Kate is fantastic! This was my second massage with her, and once again she made me feel completely comfortable and relaxed. She really goes above and beyond to ensure a great experience. I’ll definitely be booking with her again!
- CKCaroline Klein3 days ago5.0The Now has been my favorite place to get a massage for years now. The west loop location is my favorite, Kevin at the front is the best and goes above & beyond. Highly recommended
- MJMemunat Junaid4 days ago1.0this business is a fraud, never got service and my card was charged 65$ for nothing, i am a first time customer and they was no grace shown for trying to navigate the business Bunch of thieves!!!!!!!!!!
- HCHilda CarrascoDec 26, 20255.0Kate is an excellent masseuse — knowledgeable, professional, and incredibly kind. She always asks about specific pain points before starting and takes her time working through knots and sore areas without rushing. Every session feels personalized, and I always leave feeling relaxed and noticeably better. Highly recommend!
Frequently Asked Questions About The NOW Massage West Loop
What types of massage services does The NOW Massage West Loop offer?
The NOW Massage West Loop offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage (energy-balancing), and Sports-Inspired Massage. Custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha can be added.
What are the operating hours of The NOW Massage West Loop?
The spa is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.
Where is The NOW Massage West Loop located?
The spa is located at 9 South Halsted St, Chicago, IL, 60661, United States.
How can I contact The NOW Massage West Loop to book an appointment?
You can call The NOW Massage West Loop at +1 872-259-4203 to schedule an appointment.
Does The NOW Massage West Loop offer gift cards?
Yes, The NOW Massage West Loop offers massage gift cards that can be gifted to others for an energy-shifting experience.
Which nearby transit options are available for reaching The NOW Massage West Loop?
Customers can use the nearby CTA Bus Stop 5907 and CTA Bus Stop 15008 to conveniently travel to The NOW Massage West Loop.
Are there fitness centers near The NOW Massage West Loop?
Yes, solidcore and [solidcore] Pilates studios and gyms are located nearby, which is ideal for customers looking to combine fitness with relaxation therapies.
What dining options are available near The NOW Massage West Loop?
Nearby dining options include Dine Restaurant, West Loop Sandwich, Kikka Sushi, Grill on wheels, and Oki Sushi, offering a variety of cuisines for customers to enjoy before or after their massage.
Can I find parking near The NOW Massage West Loop?
Yes, Central Parking and VPS Crowne Plaza offer parking options close to The NOW Massage West Loop for customer convenience.
Are there beauty and personal care services near The NOW Massage West Loop?
Yes, nearby you can find Benefit Cosmetics BrowBar, Ulta Beauty, and Legendary Spa, which offer beauty, skincare, and hair removal services complementing the massage experience.