Business Details
About
Massage SpaSpaMassage Therapy
The NOW Massage South Loop located on Wabash Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Hours
Reviews
4.7
447 reviews
5 stars
395
4 stars
12
3 stars
10
2 stars
7
1 star
23
What are people saying?
AI-generated from recent customer reviews
Therapist Quality
Many customers praised specific therapists like Robyn, Lazeric, and Cam for their exceptional skills, attentiveness, and ability to address individual needs.
Atmosphere
The spa's calming and inviting environment received positive feedback, with many noting the relaxing decor and soothing ambiance.
Customer Service
While most reviews highlighted friendly and professional service, some customers reported issues with front desk staff and communication.
Mixed Experiences
Several reviews indicated inconsistent massage experiences, with some customers having outstanding sessions while others reported discomfort or dissatisfaction.
Membership Value
Customers appreciated the membership option for its affordability and value, often mentioning it as a worthwhile investment for regular self-care.
- BFBeast Forn1 day ago5.0I sent my significant other to get a massage with Lazéric, and I’m honestly blown away by how incredible the experience was. From the moment the session started, his energy, professionalism, and skill were on a completely different level. My partner walked in stressed, tense, and exhausted and she walked out feeling like a brand-new person. Floating. Glowing. Straight-up transformed. Lazéric doesn’t just give massages, he performs magic. Every movement was intentional, powerful, and perfectly targeted. You can tell this is not just a job for him — it’s a true gift. If you’ve ever thought about getting a massage, stop thinking and book with Lazéric immediately. Hands down one of the best experiences we’ve ever had, and we will 1000% be booking again and telling everyone we know. If you’re on the fence, don’t be. Lazéric is THE one.
- MKMia KuehlNov 11, 20255.0I have been enjoying massages at The Now for a few years now and I just had one of my best massages tonight with Imia. She meet and matched my tension and her fingers moved so fluidly and was able to find areas of tension I was not even aware of. She listened to my request for Target g certain areas and gave them extra focus which felt amazing. I can’t recommend her enough.
- BBBria BrumfieldNov 6, 20255.0I visited The Now South Loop because I got a gift card for my birthday and wanted a lil self care. I booked the 80-min massage + stretch with Attrica and when I tell y’all this was the best massage I’ve ever had..I mean it!! I came in super sore and she was so patient, intentional and really coached me through my breathing and stretches. By the end I felt brand new. About 15 mins in I already knew I was leaving with a membership 😂 10/10 would absolutely recommend her!
- HLH LatifOct 30, 20255.0Had a deep tissue massage. It was probably the most intense deep tissue massage I have ever had. Robyn did a fantastic job. Unlike most other places where you can barely feel the diff between a deep tissue and regular. The only odd thing about this place was the person working the front desk. It was super calm and serene in the lobby with just me and him. I was sitting waiting to be called in. When the room/therapist was ready he makes eye contact with me and yells my name out incorrectly as if we were in a crowded room full of people. Hilariously unnerving.
- KSKira SmithOct 19, 20251.0I received a massage from the Therapist today. She was very impatient, unprofessional, and unfriendly. During my massage, she was very stern in her request to ask me to relax. Also, throughout the massage, she was sighing, as if she was frustrated because I was tense. Now mind you, the whole point of the massage is to help me relieve tension. On top of her sighing throughout the massage, her breath was really potent. It did not smell good. It got to the point where I told her that it was hurting a little bit with the expectation that she would let up on the pressure. She never did. I truly felt like I was being beat up. I get massages all the time, and I never had this experience. Additionally, because it was so uncomfortable I asked her could we just switch to a regular massage. And she responded with a lot of irritation in her tone, so I said can we just end the massage. Her response was “yes, because this is frustrating me.” What therapist says that?!? She was so unprofessional and rude. The whole time I was speaking with her in pleasantries, saying thank you, and no thank you. Toward the end of the massage she offered me water, and when I told her no thank you, she drank that water herself right in front of me. Lol! Additionally, the massage wasn’t relaxing also because you could hear the massage therapist and the other client in the space next to us because it’s only separated by a sheet. This was the most un relaxing and the most uncomfortable massage I’ve ever had, and I get massages weekly. I do not recommend, especially this particular massage therapist.
Frequently Asked Questions About The NOW Massage South Loop
What types of massage services does The NOW Massage South Loop offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Loop located?
It is located at 1109 S. Wabash, Chicago, IL 60605, US.
What are the operating hours of The NOW Massage South Loop?
They are open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage South Loop for an appointment?
You can call them at +1 312-667-0960.
Does The NOW Massage South Loop offer gift cards?
Yes, they offer Massage Gift Cards that can be gifted to provide an energy shift.
What nearby restaurants can I visit before or after my massage appointment?
Nearby restaurants include Leiya, Shang Noodle, Paris Baguette, Fruve Xpress Juicery, and Eleven City Diner, offering various dining options from Asian cuisine to casual dining.
Are there any nearby hotels where out-of-town guests can stay?
Yes, nearby accommodations include Hilton Garden Inn Chicago Downtown South Loop and Homewood Suites Chicago Downtown / South Loop, ideal for out-of-town visitors.
What nearby beauty and wellness services are available around The NOW Massage South Loop?
Nearby beauty and wellness services include Aniko Salon & Spa for hair care, Spa Nails, and Red Nail Salon for nail and beauty services.
Is there public transit or luggage storage available near The NOW Massage South Loop?
Yes, for travelers, there is luggage storage available at Bounce Luggage Storage - Near S Michigan Ave and Radical Storage.
Are there any cultural or entertainment venues near The NOW Massage South Loop?
Nearby cultural and entertainment spots include Film Row Cinema for movies, the Glass Curtain Gallery, Columbia DEPS art galleries, and The Sculpture Garden park for outdoor art enjoyment.