Brand Certified
The NOW Massage South Loop
4.6(150 reviews)
Certified by The NOW Massage South Loop • Feb 22, 2026
Business Details
1109 S. Wabash, Chicago, IL
60605, United States
Certified by The NOW Massage South Loop • Feb 22, 2026
(312) 667-0960
Certified by The NOW Massage South Loop • Feb 22, 2026
https://thenowmassage.com/south-loop/
Certified by The NOW Massage South Loop • Feb 22, 2026
About
Certified by The NOW Massage South Loop • Feb 22, 2026
Massage SpaSpaMassage Therapy
The NOW Massage South Loop located on Wabash Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Certified by The NOW Massage South Loop • Feb 22, 2026
Hours
Certified by The NOW Massage South Loop • Feb 22, 2026
Reviews
4.6
150 reviews
5 stars
131
4 stars
4
3 stars2
2 stars
3
1 star
10
What are people saying?
AI-generated from recent customer reviews
Therapist Quality
Many customers praised specific therapists like Robyn, Lazeric, and Shayla for their exceptional skills and ability to address individual needs.
Customer Service
Feedback indicated mixed experiences with front desk staff, with some customers reporting unprofessional behavior and issues with appointment management.
Atmosphere
The spa environment was frequently described as clean, calming, and inviting, contributing positively to the overall experience.
Membership Experience
While some customers appreciated the membership pricing and benefits, others expressed frustration with billing issues and service inconsistencies.
Mixed Experiences
Several reviews highlighted variability in massage quality, with some customers experiencing excellent sessions while others reported discomfort or dissatisfaction.
- LTLaura Tamayo4 days ago5.0Ive had a great experience with Tania, I’ve gotten two massages from her, she has provided excellent service. Very welcoming and professional. I definitely recommend booking with her.
- MHMeredith HollenderFeb 20, 20265.0Robyn was the best! Felt so relaxed after 50 min The Now with deep tissue massage
- MFMelissa FFeb 17, 20265.0I’ve been a customer here since they opened and they are truly amazing. Today I saw Robyn for the first time. The massage was perfection and her technique for the scalp renewal with the coconut oil was the cherry on top! I highly recommend her!
- SLSamantha LutschFeb 16, 20265.0The place was very clean and promoted a calm environment. Jayda, my masseuse, was super sweet and checked-in often to ensure I was having a good experience.
- BABeverly AnonyeiFeb 13, 20265.0I’ve been coming here for quite some time now and can finally give a thorough review. The South Loop location is perfect, with welcoming hosts and a few not-so-welcoming hosts, but I don’t let the few overshadow the greatness that is The Now. I’ve had massages from Scott, Cam, and Robyn, so I guess I’ve been around, as the kids say. However, Robyn is in a league of her own! She’s the first person in my 30-something years of life with at least 15 of those spent getting massages, who taught me my pressure level is firm and not medium. However, it’s a female firm and not a male firm because I had had Scott and Cam try firm on me and it’s just a bit too much but I can’t fault them because they’re men and I’m pretty petite for a woman. Robyn was very accommodating to my body’s needs and knowledgeable about how to get every knot, cramp, and crinkle out. Highly recommend getting a membership here to get your money's worth and regular tranquil experiences.
Frequently Asked Questions About The NOW Massage South Loop
What types of massage services does The NOW Massage South Loop offer?
They offer three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Loop located?
It is located at 1109 S. Wabash, Chicago, IL 60605, US.
What are the operating hours of The NOW Massage South Loop?
They are open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage South Loop for an appointment?
You can call them at +1 312-667-0960.
Does The NOW Massage South Loop offer gift cards?
Yes, they offer Massage Gift Cards that can be gifted to provide an energy shift.
What nearby restaurants can I visit before or after my massage appointment?
Nearby restaurants include Leiya, Shang Noodle, Paris Baguette, Fruve Xpress Juicery, and Eleven City Diner, offering various dining options from Asian cuisine to casual dining.
Are there any nearby hotels where out-of-town guests can stay?
Yes, nearby accommodations include Hilton Garden Inn Chicago Downtown South Loop and Homewood Suites Chicago Downtown / South Loop, ideal for out-of-town visitors.
What nearby beauty and wellness services are available around The NOW Massage South Loop?
Nearby beauty and wellness services include Aniko Salon & Spa for hair care, Spa Nails, and Red Nail Salon for nail and beauty services.
Is there public transit or luggage storage available near The NOW Massage South Loop?
Yes, for travelers, there is luggage storage available at Bounce Luggage Storage - Near S Michigan Ave and Radical Storage.
Are there any cultural or entertainment venues near The NOW Massage South Loop?
Nearby cultural and entertainment spots include Film Row Cinema for movies, the Glass Curtain Gallery, Columbia DEPS art galleries, and The Sculpture Garden park for outdoor art enjoyment.
Brand Certified Facts from The NOW Massage South Loop
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