Certified by The NOW Massage Lincoln Park • Feb 22, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Lincoln Park located on North Halsted Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Certified by The NOW Massage Lincoln Park • Feb 22, 2026
Certified by The NOW Massage Lincoln Park • Feb 22, 2026
Reviews
4.8
415 reviews
5 stars
378
4 stars
13
3 stars2
2 stars4
1 star
18
What are people saying?
AI-generated from recent customer reviews
Massage Quality
Many customers praised the skill and attentiveness of the massage therapists, highlighting specific individuals like Eunita, Matthew, and Lavone for their exceptional service.
Customer Service
While some reviews noted positive interactions with staff, there were significant complaints about the front desk service, including issues with appointment management and communication.
Cleanliness and Ambiance
The spa's environment received mixed reviews; while some found it beautiful and relaxing, others pointed out cleanliness issues and a lack of attention to detail that detracted from the overall experience.
Booking Issues
Several customers experienced problems with the booking system, including incorrect confirmations and misunderstandings regarding service details, leading to dissatisfaction.
NM
ned mrdak
Feb 11, 2026
5.0
My massage was awesome! I highly recommend deep tissue with hot stones.
EN
Elizabeth Noble
Feb 7, 2026
5.0
First time here and it was an absolutely great experience. The guy at the front desk with the long hair (so sorry did not catch your name) had such a calming aura to him and was so nice. Carlos was my therapist and he was constantly checking in throughout the experience to make sure my needs were met. He hit all my problem targets and I feel like a brand new person! Def need to come back to use my promo cards
MD
Merari Diorio
Jan 31, 2026
5.0
This was my first time visiting and I left so relaxed and content! I had Dorie and she was amazing. She listened to all my needs, made sure I was comfortable, and I felt so safe and cozy! Highly recommend!
RB
Renée Furla Beck
Jan 10, 2026
5.0
I got my first prenatal massage with Nathan and he was amazing! Made me feel super comfortable and so relaxed.
SP
Selene Perez
Dec 28, 2025
1.0
Our masseuses were fantastic. Mine clearly catered his massage based on my needs as he worked, noticing that certain areas required more work than others.
Outside of that, I found the overall experience surprisingly subpar.
Firstly, there seems to be ample opportunity in the fine details; this separates a truly luxurious and tranquil spa from an average Joe. A few examples of details that dampened the overall experience:
1) the eye mask add on was added to my partners face at the end of the massage - this felt rushed and sloppy. Adding an eye mask right before dressing again (it got caught on clothes/glasses) and keeping it on in the lobby during the payment process is unpleasant. Also, there is no trash bin in the lobby for the eye mask to be removed before exiting, so clients have to either exit with it, exit and pocket the trash, or ask desk workers to take it (they have no bin either! ) — it’s very awkward.
2) having no system for the removal of shoes prior to stepping into the room, or at the very least onto the rug adjacent to the massage bed is very unhygienic; clients must step bare footed onto a filthy rug immediately after a massage. Even in the dark environment one can see its filthy state. A simple shoe basket and stool at the entrance of each room would be a solution.
3)I found it surprising that there was no use of scents as far as I could tell, which might be a first for me. This feels like a missed opportunity to create an immersive experience.
4) There was no umbrella holder nor coat system. So we have to take it dripping with us (I can only imagine the state of the floors throughout the spa).
Overall the experience felt rushed (not by the masseuse, rather the appointment system), clunky, and dirty. There was clearly no time allocated in slots for clients to speak with their masseuse in anything other than a highly abbreviated matter prior to the session; this makes the experience feel a bit like a client turn-over system.
Also, there were a few system errors
- we rescheduled using their text support and it was not reflected. I also called and left a voicemail to ensure all was well as a safe measure - We found out the error the day before when we received confirmation texts regarding the appointment. They comped a few add ons, which was appreciated. However, those add ons - while confirmed at the desk when we checked in - were also confused when they were passed to my masseuse. I had to correct him on the services we scheduled. Small issue, but add on to the overall bumpy experience.
I wish the staff the best and hope leadership can make the necessary operational and customer experience improvements necessary.
Thank you.
Frequently Asked Questions About The NOW Massage Lincoln Park
What types of massage services does The NOW Massage Lincoln Park offer?
The NOW Massage Lincoln Park offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Lincoln Park located?
It is located at 2038 N Halsted St, Chicago, IL 60614, USA.
What are the operating hours for The NOW Massage Lincoln Park?
The spa is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.
How can I contact The NOW Massage Lincoln Park to book an appointment?
You can contact them by phone at +1 773-614-7971 or visit their website at https://thenowmassage.com/lincoln-park/.
Are there any nearby restaurants to visit before or after a massage at The NOW Massage Lincoln Park?
Yes, nearby restaurants include Cafe Ba-Ba-Reeba and Tapas Bar, both offering Spanish cuisine, Cafe Bernard, Blue Door Farm Stand which serves American food and smoothies, Charoen Krung by Sathorn for Thai cuisine, and Chez Moi, a French restaurant.
What nearby fitness options are available close to The NOW Massage Lincoln Park?
Nearby fitness options include Pure Barre Chicago- Lincoln Park and pure barre lincoln park, both offering gym and pilates studio services.
Are there shopping opportunities near The NOW Massage Lincoln Park?
Yes, surrounding shops include Azil Boutique, Rock N Rags, Aldo shoe stores, Helen Ficalora jewelry store, Mon Reve Chicago boutique, and Icing By Claire's jewelry store.
Does The NOW Massage Lincoln Park offer gift cards?
Yes, you can purchase Massage Gift Cards to gift an energy shift to others.
Is The NOW Massage Lincoln Park suitable for relieving sports-related muscle tension?
Yes, they offer a Sports-Inspired Massage and custom Deep Tissue Massage enhancements that are designed for sports-related muscle relief.
How can nearby places like LaserAway complement a visit to The NOW Massage Lincoln Park?
LaserAway, specializing in laser hair removal and skin care, offers complementary beauty services for customers seeking a holistic approach to wellness and self-care near their massage therapy appointments.
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